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The hardest thing for you truly driven-by-da-flow creator types to understand is how damn simple it actually gets to be.

You will literally go to the ends of the online marketing earth looking here and there for the missing link, ready and willing to do whatever it damn well takes along the way, head down and booty up as you diligently apply yourself to doing the things you find that SHOULD work, and opting in for so many motherfucking trainings and downloads and secret-reveals along the way that really you should be on some kind of online version of hoarders, before you finally figure the fuck out that the missing link?

Is and always was you.

I’ve said it before and I’ll say it again (and then you can read it again HAHAHAHAHA, dw, in-house joke, moving along) –

Your million dollar idea is YOU.

Should we break down what that actually means?

Nah, let’s not hey? Let’s break down firstly what it sure as all get out does NOT fucking mean:

– It does not mean listening to the strategy that is working for all the FB and Insta cool cats, trying to funnel hack every detail of that shit, or at least get your perfect automated webinar on. Firstly – how TF do you know if it’s actually working or if dude in the ad is screen-casting from his parents basement and rolling out images that took some talented graphic design genius to show the whole aspirational life thang rather than talented business acumen to build the damn thing? Secondly – even if it’s working for them, so the fuck what? Last time we checked YOU were not an internet marketing bro who wants to dot every … single … i … just … so, while split testing the fuck out of everything except for your own SOUL. Does this mean strategy is bad, NO! Nobody said to throw the baby out with the bathwater. Just calm down though about the whole ‘do as they do’ thing, is all I’m saying.

– It does not mean take the things you are good at –

Even REALLY good at –

That you know you can help peeps with, that definitely WORK, and that you really quite don’t mind at all, in fact you can damn near convince a bitch (or yourself!) that you love it … you certainly manage to pull all the right words together and all … write some decent copy …

And then package that shit up and put THAT out to the world as you. Yep, you can prolly build a 6 or even multi 6-figure biz that way if you’re a hard worker, and if you’re particularly mule-headed and good at ignoring the silent screaming of your soul you’ll go all the way to 7, but no…

That is not ‘your million dollar idea is you’.

Look, we could go on and on here all day, but what I’m trying to say is simple:

It flat out ain’t anything that involves you have to THINK about how to be you.

There MAY be some thinking that goes on at SOME point when it comes to how you best want to get your ‘you-ness’ out to the world and monetize TF out of it (and even then it’s largely not recommended, the thinking thing), but as far as actually LETTING that message, that content, that creative flow, that art, that YOU out??

Do not think.
Do not plan.
Do not pass Go.
Do not collect $200, or $500, or $1000!

^^ and be aware that you certainly won’t be collecting that soul-led ‘you just get to be you’ MILLION dollars until you let go of the thinking

Let go of the wondering –

Let go of trying to do shit for a motherfucking outcome –


And the way to GET it is to simply BE.

BE who you’d be if all you had to do, and yeah I am ONLY talking to you the messenger, creator, leader, one who was called to impact people through merely their PRESENCE, no, I don’t believe everyone out there nor even anything close to it can get paid to just BE –

were be you.

If it were already a done deal –
A known thing –
A proven laminated and certified situation –

That you just kept paid to be you, and that shit is locked in for life, kinda like when you elevate to lifetime Platinum Elite status with the Marriott Group and NOBODY CAN TAKE IT AWAY FROM YOU AND YOURS EVER (no? Just me?), and so therefore you can be as crazy and weird and ridiculous and YOU as you like –

and baby still gon’ get paid.

Wanna know something?

The way that baby* gonna get properly paid in the FIRST place is when she realises that ALL THEY NEED IS HER LETTING OUT WHAT’S IN HER.

(*yes. you are baby)

So the question is –

Do you dare?
Are you WILLING to believe it could be this simple?

‘Cause I’ll tell you something –

It’s a shitty fucking life you’re building when the thing you’re trying to automate and scale is anything other than your madness, your crazy, your truth.

Wanna know what else?

The done deal thing I mentioned was written before you were even born.

Now get to work using the damn gifts you were given.

Or don’t be surprised when life spits you out on your ass for being a terrible fucking steward.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.