Success Mindset


If you want to boil down every possible and available piece of advice about what it “really” takes to succeed, as well as everything you know inside of you to be ASBOLUTELY true, in the end, the only thing you ACTUALLY need to commit to doing is to stay the fucking course.

When the chips are down and you feel like you’re wrestling with fear demons while simultaneously sinking into quicksand – grit your teeth, and stay the fucking course.

When your offer isn’t moving a single unit, despite you REALLY REALLY know it’s good and you REALLY REALLY need the money, brush fear and freak out off your shoulder like an annoying mosquito, and stay the fucking course.

When your mind is tell you to batten down the hatches! Or sell everything! Or start flinging scarcity offers out like a $2 hooker at a gypsy show to anyone who will pay it, slap yourself hard on each cheek, shake off the MADNESS, and stay the fucking course.

When you find yourself jumping up and down and ‘look at me’ing’ all over the internet, thinking that if you can just be the loudest! And shiniest! With the most bonuses! And extras! And discounts! And OMGGGGGGG!!!!!!!!’s! – take a BREATH, ask yourself if you actually feel good about how you’re showing up right now, get connected back to your core and STAY THE FUCKING COURSE.

When day after day after day allows you to only JUST keep your head above water, you seem to be constantly counting pennies or having to rob Peter to pay Paul, you’re SO damn sick of the struggle and the juggle and you just don’t know if you can DO this anymore it’s so damn TIRING and shouldn’t you BE there already, stand up straight, square your shoulders, set your jaw, remind yourself who you damn ARE, and stay.the fucking.course.

No matter what is going on, working or not working, you’re up, you’re down, you’re a motherfucking jack in the box with apparently 49 different emotional spectrums before 8am, either way the ONLY way you’re ever going to get THROUGH it all and get to the Magical Land of THERE is by staying



And here is what to remind yourself of, when it’s RELENTLESS and TUMULTUOUS and you just CAN’T EVEN and you just want it to fucking WORK already –

Quite simply:

Shut the fuck up bitch.

This is the life you chose.

If it was EASY, everybody would do it.

Yeah yeah, you were ‘born for it’ and you’ve always known you wouldn’t live the normal life, you KNOW you are extraordinary and that your purpose work is POWERFUL. Well, guess what?

So do 16-gabillionty people who came before you and who are DEAD and who we never heard of, who never shone their light or got their true work out into the world.

Wanna know why?


Many of ’em didn’t even BEGIN. So yes, you get props for the fact that you’re HERE, you’re showing up, you’ve put yourself out there, you’ve LABELLED yourself an entrepreneur (hmmm … truth is you either are or you’re not INHERENTLY, it’s not a label, but anyway …) and you’ve invested time, money, effort, etc.

Good for you.


But also –

Meh. So the fuck what? Did it work yet? Is it working yet? Are you living your dream yet? No? Then it doesn’t matter, what you’ve laid on the line so far, or think you have. The truth is you’ll only know JUST WHAT YOU HAD TO LAY ON THE LINE when you look back from a place of ‘fuck me, I actually did it’.

The greater truth is most people will NEVER know, because they just won’t stick with it to get to that point.

You think it’s HARD, when you’re dying and crying on the floor, when it’s sucking every ounce of your energy, when fear is CHOKING you and your self-worth shit is looking you straight in the eye no matter which way you turn, when every bloody day you feel like you’ve gotta pick yourself up, bloodied and bruised, and go back out there swinging again?

Well, maybe it is hard. I DON’T KNOW. I don’t know the depths to which you have to go, the turmoil and resistance you’re being given to face. I know for SURE that only one in ten thousand people, if that, would put themselves through what I did to get to here.

This is not my ego talking … this is me being very matter of fact about the level of fear and pain I withstood, and for how long. It’s a FACT that the EXTREME vast majority of people would have caved at some point.

Me, I stayed the fucking course.

And so now I get to play here.

It’s REALLY that simple.

It was never a question of whether I would continue to take risks for my DREAMS … it was ONLY ever a FACT that THIS IS THE LIFE I CHOSE, and so there literally was no other option.

Do what it takes.
No matter what it takes.
Until it takes.

Once you accept and CHOOSE that, and you actually freaking MEAN it, it’s quite quite EASY.

I mean –

It’s motherfucking excruciating and you feel as though you go to hell and back every day; you are tested in ways you didn’t even realise were possible –

But it’s easy in the sense that you CUT OFF ALL OTHER OPTIONS.

Kinda like childbirth … doesn’t matter how horrific it is, once you committed to having that baby it was gonna come out one way or the other. You can say you changed your mind at various points (I definitely did that … “I’ve decided to keep it in; I’m not gonna, y’know … do that”) … but really you know you have no choice.

You WILL fucking go through whatever you gotta go through.

And it will be worth it.

So when we say it might be hard … or it IS insanely hard to endure, right now, for you, well – sure.

But really –

What does THAT have to do with anything?

It is what it is.
And so it is.
And it will pass.
But HOW hard or painful or terrifying it is, or how many times you fall on your face or feel as though your soul is being put through a mincer, well none of THAT has anything to do with whether you’re gonna keep going, because you’re IN IT NOW AND YOU HAVE NO CHOICE.

This is the life you chose.
This is the life you chose.
This is the life you chose.

And you WILL fucking take whatever it is you are GIVEN to learn and grow from, along the way.

If your mindset allows ANY sort of idea that there is SOME SORT OF OPTION TO CHOOSE DIFFERENTLY once in it, to back out – “no thanks, I’ve just, y’know, decided to NOT get the baby out” – then guess what:




You’re a normal playing dress ups with the idea of a freedom life.

Nothin’ wrong with that … everybody gets to have a little fantasy.

But when the dinner bell goes, time to go back to who you actually are, and that is NOT ONE OF US.

Too harsh?

Too bad.

This is how it is.

I don’t say any of this to try and segregate, because you already ARE WHO YOU ARE anyway. I can’t segregate or categorise ANYONE.

Your actions do that just fine and dandy for you already.
Your decisions.
The way you get back up or don’t, when it’s burning and tearing you limb from limb.
The KNOWLEDGE you already have, as to whether you WILL DO WHAT IT TAKES UNTIL IT TAKES AND TAKE WHATEVER YOU’RE DAMN GIVEN ALONG THE WAY, or whether there is even the smallest part of you which believes that at a certain point it would just be REASONABLE to back down, get a temporary job, whatever.


And fuck even the SMALLEST ‘out’.

A REAL entrepreneur is not even CAPABLE of an out.

These are the facts.

If you don’t like ’em, cool – a million people online will welcome you in with open arms and tell you ‘there there, it’s okay, you can be half in and half out of COURSE you can, don’t listen to the nasty lady”

We call these people the broke people who dream big and don’t make shit happen.

By all means, if you’re one of ’em and you can’t deny it, go join ’em.

They are FILLED with platitudes and hustle bustle action which goes nowhere.

The COOl thing is, the lighter side of all I’m saying, is that it is SO fucking easy to get everything you want.


Every damn day.
Get up.
Do what you gotta do.
No matter what.


Stop fucking complicating it.

Stop looking for magic bullet answers instead of just being damn CONSISTENT.

And stop your bitching and moaning when shit ain’t going the way you want it to. There’d only be anything to moan about if there were some sort of idea that doing ‘x’ should lead to ‘y’ and if it doesn’t then you’re going to huff off back to the normals.

If you’re in it for life because it’s who you ARE, then shit can get as infuriating as it likes and regardless, YOU will brush yourself off –

Pick yourself up –

Grit your teeth –

And stay the fucking course.