Success Mindset


If you want to boil down every possible and available piece of advice about what it “really” takes to succeed, as well as everything you know inside of you to be ASBOLUTELY true, in the end, the only thing you ACTUALLY need to commit to doing is to stay the fucking course.

When the chips are down and you feel like you’re wrestling with fear demons while simultaneously sinking into quicksand – grit your teeth, and stay the fucking course.

When your offer isn’t moving a single unit, despite you REALLY REALLY know it’s good and you REALLY REALLY need the money, brush fear and freak out off your shoulder like an annoying mosquito, and stay the fucking course.

When your mind is tell you to batten down the hatches! Or sell everything! Or start flinging scarcity offers out like a $2 hooker at a gypsy show to anyone who will pay it, slap yourself hard on each cheek, shake off the MADNESS, and stay the fucking course.

When you find yourself jumping up and down and ‘look at me’ing’ all over the internet, thinking that if you can just be the loudest! And shiniest! With the most bonuses! And extras! And discounts! And OMGGGGGGG!!!!!!!!’s! – take a BREATH, ask yourself if you actually feel good about how you’re showing up right now, get connected back to your core and STAY THE FUCKING COURSE.

When day after day after day allows you to only JUST keep your head above water, you seem to be constantly counting pennies or having to rob Peter to pay Paul, you’re SO damn sick of the struggle and the juggle and you just don’t know if you can DO this anymore it’s so damn TIRING and shouldn’t you BE there already, stand up straight, square your shoulders, set your jaw, remind yourself who you damn ARE, and stay.the fucking.course.

No matter what is going on, working or not working, you’re up, you’re down, you’re a motherfucking jack in the box with apparently 49 different emotional spectrums before 8am, either way the ONLY way you’re ever going to get THROUGH it all and get to the Magical Land of THERE is by staying



And here is what to remind yourself of, when it’s RELENTLESS and TUMULTUOUS and you just CAN’T EVEN and you just want it to fucking WORK already –

Quite simply:

Shut the fuck up bitch.

This is the life you chose.

If it was EASY, everybody would do it.

Yeah yeah, you were ‘born for it’ and you’ve always known you wouldn’t live the normal life, you KNOW you are extraordinary and that your purpose work is POWERFUL. Well, guess what?

So do 16-gabillionty people who came before you and who are DEAD and who we never heard of, who never shone their light or got their true work out into the world.

Wanna know why?


Many of ’em didn’t even BEGIN. So yes, you get props for the fact that you’re HERE, you’re showing up, you’ve put yourself out there, you’ve LABELLED yourself an entrepreneur (hmmm … truth is you either are or you’re not INHERENTLY, it’s not a label, but anyway …) and you’ve invested time, money, effort, etc.

Good for you.


But also –

Meh. So the fuck what? Did it work yet? Is it working yet? Are you living your dream yet? No? Then it doesn’t matter, what you’ve laid on the line so far, or think you have. The truth is you’ll only know JUST WHAT YOU HAD TO LAY ON THE LINE when you look back from a place of ‘fuck me, I actually did it’.

The greater truth is most people will NEVER know, because they just won’t stick with it to get to that point.

You think it’s HARD, when you’re dying and crying on the floor, when it’s sucking every ounce of your energy, when fear is CHOKING you and your self-worth shit is looking you straight in the eye no matter which way you turn, when every bloody day you feel like you’ve gotta pick yourself up, bloodied and bruised, and go back out there swinging again?

Well, maybe it is hard. I DON’T KNOW. I don’t know the depths to which you have to go, the turmoil and resistance you’re being given to face. I know for SURE that only one in ten thousand people, if that, would put themselves through what I did to get to here.

This is not my ego talking … this is me being very matter of fact about the level of fear and pain I withstood, and for how long. It’s a FACT that the EXTREME vast majority of people would have caved at some point.

Me, I stayed the fucking course.

And so now I get to play here.

It’s REALLY that simple.

It was never a question of whether I would continue to take risks for my DREAMS … it was ONLY ever a FACT that THIS IS THE LIFE I CHOSE, and so there literally was no other option.

Do what it takes.
No matter what it takes.
Until it takes.

Once you accept and CHOOSE that, and you actually freaking MEAN it, it’s quite quite EASY.

I mean –

It’s motherfucking excruciating and you feel as though you go to hell and back every day; you are tested in ways you didn’t even realise were possible –

But it’s easy in the sense that you CUT OFF ALL OTHER OPTIONS.

Kinda like childbirth … doesn’t matter how horrific it is, once you committed to having that baby it was gonna come out one way or the other. You can say you changed your mind at various points (I definitely did that … “I’ve decided to keep it in; I’m not gonna, y’know … do that”) … but really you know you have no choice.

You WILL fucking go through whatever you gotta go through.

And it will be worth it.

So when we say it might be hard … or it IS insanely hard to endure, right now, for you, well – sure.

But really –

What does THAT have to do with anything?

It is what it is.
And so it is.
And it will pass.
But HOW hard or painful or terrifying it is, or how many times you fall on your face or feel as though your soul is being put through a mincer, well none of THAT has anything to do with whether you’re gonna keep going, because you’re IN IT NOW AND YOU HAVE NO CHOICE.

This is the life you chose.
This is the life you chose.
This is the life you chose.

And you WILL fucking take whatever it is you are GIVEN to learn and grow from, along the way.

If your mindset allows ANY sort of idea that there is SOME SORT OF OPTION TO CHOOSE DIFFERENTLY once in it, to back out – “no thanks, I’ve just, y’know, decided to NOT get the baby out” – then guess what:




You’re a normal playing dress ups with the idea of a freedom life.

Nothin’ wrong with that … everybody gets to have a little fantasy.

But when the dinner bell goes, time to go back to who you actually are, and that is NOT ONE OF US.

Too harsh?

Too bad.

This is how it is.

I don’t say any of this to try and segregate, because you already ARE WHO YOU ARE anyway. I can’t segregate or categorise ANYONE.

Your actions do that just fine and dandy for you already.
Your decisions.
The way you get back up or don’t, when it’s burning and tearing you limb from limb.
The KNOWLEDGE you already have, as to whether you WILL DO WHAT IT TAKES UNTIL IT TAKES AND TAKE WHATEVER YOU’RE DAMN GIVEN ALONG THE WAY, or whether there is even the smallest part of you which believes that at a certain point it would just be REASONABLE to back down, get a temporary job, whatever.


And fuck even the SMALLEST ‘out’.

A REAL entrepreneur is not even CAPABLE of an out.

These are the facts.

If you don’t like ’em, cool – a million people online will welcome you in with open arms and tell you ‘there there, it’s okay, you can be half in and half out of COURSE you can, don’t listen to the nasty lady”

We call these people the broke people who dream big and don’t make shit happen.

By all means, if you’re one of ’em and you can’t deny it, go join ’em.

They are FILLED with platitudes and hustle bustle action which goes nowhere.

The COOl thing is, the lighter side of all I’m saying, is that it is SO fucking easy to get everything you want.


Every damn day.
Get up.
Do what you gotta do.
No matter what.


Stop fucking complicating it.

Stop looking for magic bullet answers instead of just being damn CONSISTENT.

And stop your bitching and moaning when shit ain’t going the way you want it to. There’d only be anything to moan about if there were some sort of idea that doing ‘x’ should lead to ‘y’ and if it doesn’t then you’re going to huff off back to the normals.

If you’re in it for life because it’s who you ARE, then shit can get as infuriating as it likes and regardless, YOU will brush yourself off –

Pick yourself up –

Grit your teeth –

And stay the fucking course.


Remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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