unapologetically you
Live Your Passion


I think the most important question we can ask ourselves, as creators, is what we would be doing right now TODAY if we really knew that not only was anything POSSIBLE, but that we specifically could do anything.

As an entrepreneur, particularly if cashflow is a focus right now (isn’t it always?!) this same question can seem less important.

After all, it’s all very well to want to do something completely fucking tailored to you and UBER-freaking awesome, and even to know you CAN, but what if the shit you wanna be doing ain’t the same shit you NEED to do to make money right now?!

What’s a hustling creator to do?

Obviously what most people DO do, is they do the shit they think they need to do.

For money.

Or to follow through to other people.

Or in the hope that it will somehow GET them to money.

And before too long, another day, another week, another year has gone by, in which you TOLD yourself it was going to be different and that you’d start to do what you REALLY want to do, but yet you FIND yourself somehow still stuck, still responding, still living, your life, yes but for someone ELSE, apparently, not you.

Or for a whole bunch of someone’s and really, a whole bunch of ideals, about what you THINK is gonna get you there.

And I have to ask:

How’s that working out for you so far, this whole IGNORE WHAT YOU FEEL INSIDE thing you got going on?

Does it feel good?

Do you like it?

Does it WORK?!


And I guess it makes me just WONDER –

When do you think you might be done enough in order to start doing what you WANT to do, on your terms, and create the business you actually dream of?!

I gotta tell you –

The idea that what you want to do, really, as a CREATOR (note this only applies to use not to normal people who probably just WANT to do jack fucking shit!) is going to be different to what will make you RICH, SUCCESSFUL, and FREE, is FALSE.

Repeat after me …

The stuff I am MOST called to do, and really just DREAM of –

Is the stuff I’m MEANT to be doing.

It’s where the INCOME will come from, the real stuff.

And it’s where the IMPACT will come from, you making it.

And without it, honestly?

How the fuck do you expect to change the world?

When I think about what it is I MOST want to be doing, sometimes I feel like I need to really OVERTHINK it. Like I’m looking for some kind of fancy pants answer different to what I already know to be true!

The truth is that all I EVER really wanted to do was to write –

Create –

Speak –

And motivate, inspire and empower you THROUGH all of that to get your butt into alignment and do the work to change your LIFE.

When I think about what I want to do today, for example, I might tell myself on the one hand that it’d be nice to have a day of doing nothing, a day where I could choose, to do whatever I want, and on my terms and it sure WOULD!

And then I ask myself, well, what would that look like then?

And I come back to pretty much (well, fully!) precisely what I’m already doing!

I’d like to write.


Teach or coach or asskick’ on something.

Inspire and be inspired.

Move my body.

Feel uplifted and excited by stuff.

Uplift and excite others!

And it’d be cool to do all of this from some kind of shit hot beautiful location, coffee and wine on hand all day every day.

In other words, exactly the day I am scheduled to live today!!

So, yay for you Kat, I hear you thinking, but what about me?!

Well, exactly, right? I didn’t come out of the fucking womb making the money I make now or being able to do it on my terms!!

And nor did I start out this way in my business.

In fact, for all the years I spent trying to separate my list of what I really wanted to do, or create, or teach on, or sell, from what I thought I HAD to do in order to get ahead or just survive in my business, I continued to struggle!

I didn’t realise that the way to quote unquote MAKE IT was to be true to ME.

To do what I wanted to do in the first place!

And refuse to cheat my customers or myself by trying to do ANYTHING less, or more.

But that also doesn’t mean that once I decided to be fully ME, and fuck what the world thought about it, that it all just WORKED.

If you think that when I teach about being unapologetically YOU I mean that all you need to do is to rip the fucking bandaid and the riches will come, you would be reading that WRONG.

I RIPPED the fucking bandaid.

I made the decision to go ALL in at being me!

I then showed up and DID so, and I did the fucking work!

You wanna know what happened then?

It’s MIND blowing. Apparently! Since hardly anybody seems capable of doing it!



I put IN that time and effort.

I did NOT back down.

I got ever BETTER at showing up as me.

Gradually – not instantly!! – people started to see me as a leader, an inspiration, someone to learn from and buy from and follow ON THE ACTUAL STUFF I WANTED TO TALK ABOUT.

Through all of this, I continued to juggle debt and bills and fear and frustration. I was a whisper away from bankruptcy and my last few dollars – literally – for years! PLUS I had debt, over 100k!

Do you know what I did?

I kept GOING.

How long, you might want to know?


Wanna know something else?

It STILL takes time and effort, consistency, constant showing up and a refusal to back down!

I know!! The idea! The horror! Outrageous!

That in order to be able to live the rest of your God damn life on your terms you should have to be willing to give EVERYTHING to it, until you get there, and then keep GOING, until you DIE?


Clearly, that’s too much for most people.

Because here is what I see –

A bunch of you are living under the VERY mistaken idea that the scary (and it is scary!) process of admitting what you really want to do and who you really are is the OUTCOME, or will GET you the outcome.

You finally did it!

You ripped the bandaid!

You’re going all in!

And you message and you blog and you rant and you show the world who you ARE and then you sell ’em something you know is AMAZING!

And then, short version, for MOST of you … like 99.99% … you FALL THE FUCK APART when it doesn’t just WORK, when 100 people don’t buy and maybe not any.

And you disappear for a few months or maybe you come crying to me, wondering what you did wrong. Annoyed, frustrated, scared, but yeah – ANNOYED.

Why isn’t it working?

I’m being the real me!

This is what I was BORN for!

Well, let me ask you a question that’s BOUND to hurt and I hope it DOES, enough to wake you the fuck up:




Who CARES about your soul-felt message, your wrenched out truth, the powerful shit you KNOW you can help with?


Have you given them REASON to care?

Do you know how?

Have you shown up and proven yourself over, and over, and over again until you actually get noticed?

Have you CONTINUED to show up until you start to be WANTED?

Have you then KEPT on fucking showing up until people are desperate for you and will buy, on repeat, and you can not only do what you want, on repeat, but get PAID for it, on repeat?

Have you done all of that every day, no matter what. Every day, through the fear. Every day, with or without money. Every day, when it seemed never-ending. Every day, because you actually fucking believe you’re gonna make it and you refuse to NOT?

Because if you had?

I’m going to tell you straight:

We wouldn’t need to have this conversation.

You need to understand that while it all BEGINS with decision and intent, and you can’t get here without it, you also need to do a HELLUVA lot of hard fucking work. You miss a day, you DERAIL. You let fear rule you, you go BACK. You fall the fuck apart when something doesn’t work, you don’t have what it TAKES.

We say all the time that there’s a reason most people will never get to here.

It’s NOT because they don’t have that power and truth inside of them.

It’s because they expect the world to bow down before them just BECAUSE of it.

It’s time to stop fucking around here. If you’re serious about being known for who you are and going all the way big, then YES – rip the fucking bandaid on your message and show us who you are.

But also?

Do the fucking work.

All the work.

Every day.

No matter what.


And if that daunts you, then maybe for you you DON’T really have that power and truth inside of you, ’cause if you did.

You wouldn’t be so repeatedly making failure not even an OPTION, but a choice.


Life is Now Bitch. Press Fucking Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What


I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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