Success Mindset


The rules of the world don’t apply to you baby.

It’s time to exit the arena, immediately, and if need be tear some shit UP along the way.

I’m going to affirm for you something which you’ve long suspected to be true, and which in fact your soul has ALWAYS known.

It’s something you’ve tried to make yourself wrong for, assumed can NOT be right (or allowed!), and indeed fought hard to prove otherwise … not because you wouldn’t want to believe it’s true, but because, being human and all, you do still have that underlying fear that if you let yourself be as powerful as you actually ARE?

You might end up floating away – 

High in the sky – 

Leaving everybody you’ve known and loved and everybody who COULD know and love you behind –

And finding yourself completely alone.

Wouldn’t want to believe WHAT is true, exactly?

Why, the thing you DO IN FACT ALREADY KNOW IS TRUE, and indeed HAVE proven true many times, although you’d think it was something to be ashamed of, the way you try to push it down, push it away, shut that power OFF before it becomes too much and you don’t know what to do with it!

And that thing is this:

The rules of the world don’t apply to you baby, do they?

The rules which the world all around you, even the so-called ‘successful’ people live by, the rules which say:

There’s a right way.
And a wrong way.
There are steps.
There are processes.
You have to do it like this.
You have to be like us.
You gotta fit IN.
And this is how it’s just DONE, okay?!

Perhaps it was way back in school years, when it first occurred to you that hmmm – I just don’t THINK …

I just don’t actually think I need to DO that!

I remember being as young as 8 or so years old, and thinking, hmmm – I REALLY think I’m smarter than this teacher. I can do it faster. I KNOW more things.

Actually I feel that we ALL know more things, probably that poor teacher I was so sorry for also. The question is … do we allow ourselves to ACCESS those things, to use our true soul powers, to create outside of just the physical realm?!

And the answer, sadly, of course, for most people, even ones you love and admire or respect, is no –

They do not.

They exist in the physical.
They learn how to ‘do’ things.
They hustle PUSH, only.
They join dots.
They follow rules.
They build with their HANDS.
But not with their souls.
And then they make damn sure you stay within the lines as well, if you allow them to have any influence over you.

For me, and I suspect you have similar memories as well, I just found that I always had a better way.

I could do things faster than ANYBODY.
And I’d still always get the top result, if there was something being measured.

It was easy to be the best and to win.

It never had ANYTHING to do with what I did! I always just knew or decided the outcome I wanted, and then I ‘tuned in’ and found the fastest possible way to get there. Which, when I look back now, decades later, I can see was simply this:

I decided to get there and be there.
And so it happened.

Often I felt like I did NOTHING, in order to be the best, get the highest acclaim, make money since I was barely tall enough to be seen when I knocked on a door, etc etc.

As I got older, my ‘rule-breaking’ in school got to a point where I felt somewhat self-conscious about it. I was known as the good girl and the top of the class. I always achieved the top grades, and academic excellence. Teachers loved me! I was an example.

But yet –

I played hooky on an astonishingly high percentage of my final year classes
I wore jeans or knee-high coloured rainbow socks to school when it was a strict uniform school
I didn’t study at all for my final year exams
I would leave assignments that were 40% of the entire year’s mark and which you were given 3 months to do, until the last night

And I always came top.

I even got the Student of the Year award in ALL my academic classes, at the end of Year 12. I remember sitting in that hall, having the dinner with my parents there; it was an end of high school celebration night in the sports hall … I kept getting called up to the front for awards, and I just kept thinking – what?! I barely even went to class!

But of course I was top.

Because I decided to be.

And so it was.

I felt a LITTLE bit bad about it … but then again … I got the results. Just not in the way I was told I had to.

Nowadays, when people on occasion somehow find it within themselves to tell me how I ‘have to do things’ if I want change, I might get triggered or angry for a moment (I’m still that little girl who will NOT clean her room if ASKED to, thank you very much, even if she was gonna do it anyway … lol …), but mostly I just laugh uproariously; inside my head at least.

No bueno.


Don’t believe you.

And why would I? Why would I CHOOSE to believe I have to in ANY WAY DO SOMETHING I DON’T FEEL LIKE DOING in order to get an outcome.

I don’t.
I NEVER have.
The RULES OF THE WORLD DON’T APPLY TO ME, and if you tell me I HAVE to do it a certain way, I’ll simply tell YOU –

Thank you but no thank you.
This isn’t going to work.
Much love!

Occasionally, of course, I slip into moments or even periods of self-doubt, and find myself saying ‘yes’ to any number of rule following things.

Take a few years back, when I invested 50k with a mentor in order to make everything really STRUCTURED in my business. I literally decided to hire somebody to show me exactly the opposite way of doing things from what I do. I figured it was about meeting MY gaps.

What I learned, in the end, after some actually pretty damn serious anxiety shit got me by the throat for weeks on end while I was trying to follow the damn PLAN, was that there’s a reason it has always worked to just be me.

And that no, nothing is missing when I just be me!

Do you hear me on that? I want you to really hear this!


Anyway, I ended up finishing the work with him early, and I was truly GRATEFUL to have had the chance to invest some serious coin into REMEMBERING THAT BEING ME IS THE BEES KNEES AFTER ALL.

When clients come to me, and often have stories of investing a LOT of money in a coach who told them a whole bunch of RULES, which basically nearly broke their spirit and soul and which they just couldn’t follow even had they have WANTED to, I remind them –

You didn’t lose anything.
You ONLY had to pay however many tens of thousands of dollars in order to learn more deeply to believe in you, and to follow what you feel inside.

What a motherfucking bargain! Imagine how much more time you might have spent questioning yourself, had you not done that.

Thank God!

This morning I was thinking about how, once every 18 months or so, I tend to throw out everything I KNOW to be true about how I am able to stay in fucking amazing shape, fuck, I still wear each summer my favourite pair of Billabong shorts which I bought when I was 21, my body is much the same as it’s been for 2 decades now, and I decide I need a PLAN.

I might go through a phase where I do gain some weight – which happened last year – and I get into doubt and questioning.

I probably ‘should’ go super strict, do the exact right training, etc, to fix this.

And so I go do something like that … for a period … and I tend to quite like it I suppose … until I suddenly start to FUCKING HATE HAVING TO DO SOMETHING.

ANYTHING, that is not me just following the FLOW each day, making up the rules as I go, based only on my own soul and what feels right, and doing what I want!

And also –


That’s only exactly how I have ALWAYS achieved or received EVERY amazing result in my life!

It’s always been when I turn AWAY from what everybody else is doing or says is right.

And when I just shrug my shoulders, laugh and spin and my heels and just fucking DECIDE –

I think I wanna look like THAT – !
FEEL like that – !
Make MONEY like that – !
Have clients like that – !
Travel like that – !
Live like that – !



I KNOW you’ve experienced this as well!

And I suppose that every so often we just need to be reminded of how powerful we are. So we go into a period of hiring somebody or following something or doin’ it like the other kids are doing it in business, fitness, whatever.

Until the inevitable point at which we LOSE OUR SHIT because you can’t tame a wild fucking stallion baby.

That’s never going to bode well for ANYBDOY!

And the stallion is gonna STIR SHIT UP at some point, you can rest assured of THAT!

If you’ve noticed you go through periods of tearing shit up and down and even supposedly ‘sabotaging’ stuff, then that’s just your inner stallion coming out girl! Helllllooooo Inner Circle clients who have at some point BURNED THEIR ENTIRE BUSINESS TO THE GROUND.

Which I myself also have done, several times 🙂

It’s an ESSENTIAL part, actually, of remembering your POWER.

And why would you NOT burn to the ground ANYTHING which you’ve allowed to restrain you. You don’t fucking need those chains in order to FLY. You KNOW this. You’ve ALWAYS KNOWN IT.

So here is what I want to say to you today –







And then?

Well, then –

Exit the fucking normal human person arena baby.

Stealth exit.

Or down in a blaze of glory.

You decide!

But either way, and most of all, just freaking own what you know to be true –

The normal rules of the world don’t apply to you.
That’s just how it IS.
It doesn’t make a diva or a bad person to know you can click your fingers, do magic, make a fuckload of money, be in shit hot shape, impact even millions if you want, and do it all whilst absolutely living your SOUL life.

Stop telling yourself a story it’s bad or wrong that you can do such powerful stuff, or that it gets to be such ease and flow.


It’s how it’s ALWAYS been.

And who the hell do you actually think you ARE, anyway, to dim your light like that.


And let the whole world see you.

BE the light and the example of what is possible.

And while you’re at it?

Slash the damn tires of anything that tells you otherwise.

Remember –

Life is Now. Press Play.



📷 with my cat Arnie, who lives in Melbourne with my parents. We Facetime each other. Arnie is a wild fucking stallion who does what he wants. Including he is a magic cat; as he exited the world stage left at one point by jumping off a 6th floor balcony, and yet – here he is. 😂🙌👊




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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