Success Mindset


The rules of the world don’t apply to you baby.

It’s time to exit the arena, immediately, and if need be tear some shit UP along the way.

I’m going to affirm for you something which you’ve long suspected to be true, and which in fact your soul has ALWAYS known.

It’s something you’ve tried to make yourself wrong for, assumed can NOT be right (or allowed!), and indeed fought hard to prove otherwise … not because you wouldn’t want to believe it’s true, but because, being human and all, you do still have that underlying fear that if you let yourself be as powerful as you actually ARE?

You might end up floating away – 

High in the sky – 

Leaving everybody you’ve known and loved and everybody who COULD know and love you behind –

And finding yourself completely alone.

Wouldn’t want to believe WHAT is true, exactly?

Why, the thing you DO IN FACT ALREADY KNOW IS TRUE, and indeed HAVE proven true many times, although you’d think it was something to be ashamed of, the way you try to push it down, push it away, shut that power OFF before it becomes too much and you don’t know what to do with it!

And that thing is this:

The rules of the world don’t apply to you baby, do they?

The rules which the world all around you, even the so-called ‘successful’ people live by, the rules which say:

There’s a right way.
And a wrong way.
There are steps.
There are processes.
You have to do it like this.
You have to be like us.
You gotta fit IN.
And this is how it’s just DONE, okay?!

Perhaps it was way back in school years, when it first occurred to you that hmmm – I just don’t THINK …

I just don’t actually think I need to DO that!

I remember being as young as 8 or so years old, and thinking, hmmm – I REALLY think I’m smarter than this teacher. I can do it faster. I KNOW more things.

Actually I feel that we ALL know more things, probably that poor teacher I was so sorry for also. The question is … do we allow ourselves to ACCESS those things, to use our true soul powers, to create outside of just the physical realm?!

And the answer, sadly, of course, for most people, even ones you love and admire or respect, is no –

They do not.

They exist in the physical.
They learn how to ‘do’ things.
They hustle PUSH, only.
They join dots.
They follow rules.
They build with their HANDS.
But not with their souls.
And then they make damn sure you stay within the lines as well, if you allow them to have any influence over you.

For me, and I suspect you have similar memories as well, I just found that I always had a better way.

I could do things faster than ANYBODY.
And I’d still always get the top result, if there was something being measured.

It was easy to be the best and to win.

It never had ANYTHING to do with what I did! I always just knew or decided the outcome I wanted, and then I ‘tuned in’ and found the fastest possible way to get there. Which, when I look back now, decades later, I can see was simply this:

I decided to get there and be there.
And so it happened.

Often I felt like I did NOTHING, in order to be the best, get the highest acclaim, make money since I was barely tall enough to be seen when I knocked on a door, etc etc.

As I got older, my ‘rule-breaking’ in school got to a point where I felt somewhat self-conscious about it. I was known as the good girl and the top of the class. I always achieved the top grades, and academic excellence. Teachers loved me! I was an example.

But yet –

I played hooky on an astonishingly high percentage of my final year classes
I wore jeans or knee-high coloured rainbow socks to school when it was a strict uniform school
I didn’t study at all for my final year exams
I would leave assignments that were 40% of the entire year’s mark and which you were given 3 months to do, until the last night

And I always came top.

I even got the Student of the Year award in ALL my academic classes, at the end of Year 12. I remember sitting in that hall, having the dinner with my parents there; it was an end of high school celebration night in the sports hall … I kept getting called up to the front for awards, and I just kept thinking – what?! I barely even went to class!

But of course I was top.

Because I decided to be.

And so it was.

I felt a LITTLE bit bad about it … but then again … I got the results. Just not in the way I was told I had to.

Nowadays, when people on occasion somehow find it within themselves to tell me how I ‘have to do things’ if I want change, I might get triggered or angry for a moment (I’m still that little girl who will NOT clean her room if ASKED to, thank you very much, even if she was gonna do it anyway … lol …), but mostly I just laugh uproariously; inside my head at least.

No bueno.


Don’t believe you.

And why would I? Why would I CHOOSE to believe I have to in ANY WAY DO SOMETHING I DON’T FEEL LIKE DOING in order to get an outcome.

I don’t.
I NEVER have.
The RULES OF THE WORLD DON’T APPLY TO ME, and if you tell me I HAVE to do it a certain way, I’ll simply tell YOU –

Thank you but no thank you.
This isn’t going to work.
Much love!

Occasionally, of course, I slip into moments or even periods of self-doubt, and find myself saying ‘yes’ to any number of rule following things.

Take a few years back, when I invested 50k with a mentor in order to make everything really STRUCTURED in my business. I literally decided to hire somebody to show me exactly the opposite way of doing things from what I do. I figured it was about meeting MY gaps.

What I learned, in the end, after some actually pretty damn serious anxiety shit got me by the throat for weeks on end while I was trying to follow the damn PLAN, was that there’s a reason it has always worked to just be me.

And that no, nothing is missing when I just be me!

Do you hear me on that? I want you to really hear this!


Anyway, I ended up finishing the work with him early, and I was truly GRATEFUL to have had the chance to invest some serious coin into REMEMBERING THAT BEING ME IS THE BEES KNEES AFTER ALL.

When clients come to me, and often have stories of investing a LOT of money in a coach who told them a whole bunch of RULES, which basically nearly broke their spirit and soul and which they just couldn’t follow even had they have WANTED to, I remind them –

You didn’t lose anything.
You ONLY had to pay however many tens of thousands of dollars in order to learn more deeply to believe in you, and to follow what you feel inside.

What a motherfucking bargain! Imagine how much more time you might have spent questioning yourself, had you not done that.

Thank God!

This morning I was thinking about how, once every 18 months or so, I tend to throw out everything I KNOW to be true about how I am able to stay in fucking amazing shape, fuck, I still wear each summer my favourite pair of Billabong shorts which I bought when I was 21, my body is much the same as it’s been for 2 decades now, and I decide I need a PLAN.

I might go through a phase where I do gain some weight – which happened last year – and I get into doubt and questioning.

I probably ‘should’ go super strict, do the exact right training, etc, to fix this.

And so I go do something like that … for a period … and I tend to quite like it I suppose … until I suddenly start to FUCKING HATE HAVING TO DO SOMETHING.

ANYTHING, that is not me just following the FLOW each day, making up the rules as I go, based only on my own soul and what feels right, and doing what I want!

And also –


That’s only exactly how I have ALWAYS achieved or received EVERY amazing result in my life!

It’s always been when I turn AWAY from what everybody else is doing or says is right.

And when I just shrug my shoulders, laugh and spin and my heels and just fucking DECIDE –

I think I wanna look like THAT – !
FEEL like that – !
Make MONEY like that – !
Have clients like that – !
Travel like that – !
Live like that – !



I KNOW you’ve experienced this as well!

And I suppose that every so often we just need to be reminded of how powerful we are. So we go into a period of hiring somebody or following something or doin’ it like the other kids are doing it in business, fitness, whatever.

Until the inevitable point at which we LOSE OUR SHIT because you can’t tame a wild fucking stallion baby.

That’s never going to bode well for ANYBDOY!

And the stallion is gonna STIR SHIT UP at some point, you can rest assured of THAT!

If you’ve noticed you go through periods of tearing shit up and down and even supposedly ‘sabotaging’ stuff, then that’s just your inner stallion coming out girl! Helllllooooo Inner Circle clients who have at some point BURNED THEIR ENTIRE BUSINESS TO THE GROUND.

Which I myself also have done, several times 🙂

It’s an ESSENTIAL part, actually, of remembering your POWER.

And why would you NOT burn to the ground ANYTHING which you’ve allowed to restrain you. You don’t fucking need those chains in order to FLY. You KNOW this. You’ve ALWAYS KNOWN IT.

So here is what I want to say to you today –







And then?

Well, then –

Exit the fucking normal human person arena baby.

Stealth exit.

Or down in a blaze of glory.

You decide!

But either way, and most of all, just freaking own what you know to be true –

The normal rules of the world don’t apply to you.
That’s just how it IS.
It doesn’t make a diva or a bad person to know you can click your fingers, do magic, make a fuckload of money, be in shit hot shape, impact even millions if you want, and do it all whilst absolutely living your SOUL life.

Stop telling yourself a story it’s bad or wrong that you can do such powerful stuff, or that it gets to be such ease and flow.


It’s how it’s ALWAYS been.

And who the hell do you actually think you ARE, anyway, to dim your light like that.


And let the whole world see you.

BE the light and the example of what is possible.

And while you’re at it?

Slash the damn tires of anything that tells you otherwise.

Remember –

Life is Now. Press Play.



📷 with my cat Arnie, who lives in Melbourne with my parents. We Facetime each other. Arnie is a wild fucking stallion who does what he wants. Including he is a magic cat; as he exited the world stage left at one point by jumping off a 6th floor balcony, and yet – here he is. 😂🙌👊

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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