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Success Mindset


The rules of the world don’t apply to you baby.

It’s time to exit the arena, immediately, and if need be tear some shit UP along the way.

I’m going to affirm for you something which you’ve long suspected to be true, and which in fact your soul has ALWAYS known.

It’s something you’ve tried to make yourself wrong for, assumed can NOT be right (or allowed!), and indeed fought hard to prove otherwise … not because you wouldn’t want to believe it’s true, but because, being human and all, you do still have that underlying fear that if you let yourself be as powerful as you actually ARE?

You might end up floating away – 

High in the sky – 

Leaving everybody you’ve known and loved and everybody who COULD know and love you behind –

And finding yourself completely alone.

Wouldn’t want to believe WHAT is true, exactly?

Why, the thing you DO IN FACT ALREADY KNOW IS TRUE, and indeed HAVE proven true many times, although you’d think it was something to be ashamed of, the way you try to push it down, push it away, shut that power OFF before it becomes too much and you don’t know what to do with it!

And that thing is this:

The rules of the world don’t apply to you baby, do they?

The rules which the world all around you, even the so-called ‘successful’ people live by, the rules which say:

There’s a right way.
And a wrong way.
There are steps.
There are processes.
You have to do it like this.
You have to be like us.
You gotta fit IN.
And this is how it’s just DONE, okay?!

Perhaps it was way back in school years, when it first occurred to you that hmmm – I just don’t THINK …

I just don’t actually think I need to DO that!

I remember being as young as 8 or so years old, and thinking, hmmm – I REALLY think I’m smarter than this teacher. I can do it faster. I KNOW more things.

Actually I feel that we ALL know more things, probably that poor teacher I was so sorry for also. The question is … do we allow ourselves to ACCESS those things, to use our true soul powers, to create outside of just the physical realm?!

And the answer, sadly, of course, for most people, even ones you love and admire or respect, is no –

They do not.

They exist in the physical.
They learn how to ‘do’ things.
They hustle PUSH, only.
They join dots.
They follow rules.
They build with their HANDS.
But not with their souls.
And then they make damn sure you stay within the lines as well, if you allow them to have any influence over you.

For me, and I suspect you have similar memories as well, I just found that I always had a better way.

I could do things faster than ANYBODY.
And I’d still always get the top result, if there was something being measured.

It was easy to be the best and to win.

It never had ANYTHING to do with what I did! I always just knew or decided the outcome I wanted, and then I ‘tuned in’ and found the fastest possible way to get there. Which, when I look back now, decades later, I can see was simply this:

I decided to get there and be there.
And so it happened.

Often I felt like I did NOTHING, in order to be the best, get the highest acclaim, make money since I was barely tall enough to be seen when I knocked on a door, etc etc.

As I got older, my ‘rule-breaking’ in school got to a point where I felt somewhat self-conscious about it. I was known as the good girl and the top of the class. I always achieved the top grades, and academic excellence. Teachers loved me! I was an example.

But yet –

I played hooky on an astonishingly high percentage of my final year classes
I wore jeans or knee-high coloured rainbow socks to school when it was a strict uniform school
I didn’t study at all for my final year exams
I would leave assignments that were 40% of the entire year’s mark and which you were given 3 months to do, until the last night

And I always came top.

I even got the Student of the Year award in ALL my academic classes, at the end of Year 12. I remember sitting in that hall, having the dinner with my parents there; it was an end of high school celebration night in the sports hall … I kept getting called up to the front for awards, and I just kept thinking – what?! I barely even went to class!

But of course I was top.

Because I decided to be.

And so it was.

I felt a LITTLE bit bad about it … but then again … I got the results. Just not in the way I was told I had to.

Nowadays, when people on occasion somehow find it within themselves to tell me how I ‘have to do things’ if I want change, I might get triggered or angry for a moment (I’m still that little girl who will NOT clean her room if ASKED to, thank you very much, even if she was gonna do it anyway … lol …), but mostly I just laugh uproariously; inside my head at least.

No bueno.


Don’t believe you.

And why would I? Why would I CHOOSE to believe I have to in ANY WAY DO SOMETHING I DON’T FEEL LIKE DOING in order to get an outcome.

I don’t.
I NEVER have.
The RULES OF THE WORLD DON’T APPLY TO ME, and if you tell me I HAVE to do it a certain way, I’ll simply tell YOU –

Thank you but no thank you.
This isn’t going to work.
Much love!

Occasionally, of course, I slip into moments or even periods of self-doubt, and find myself saying ‘yes’ to any number of rule following things.

Take a few years back, when I invested 50k with a mentor in order to make everything really STRUCTURED in my business. I literally decided to hire somebody to show me exactly the opposite way of doing things from what I do. I figured it was about meeting MY gaps.

What I learned, in the end, after some actually pretty damn serious anxiety shit got me by the throat for weeks on end while I was trying to follow the damn PLAN, was that there’s a reason it has always worked to just be me.

And that no, nothing is missing when I just be me!

Do you hear me on that? I want you to really hear this!


Anyway, I ended up finishing the work with him early, and I was truly GRATEFUL to have had the chance to invest some serious coin into REMEMBERING THAT BEING ME IS THE BEES KNEES AFTER ALL.

When clients come to me, and often have stories of investing a LOT of money in a coach who told them a whole bunch of RULES, which basically nearly broke their spirit and soul and which they just couldn’t follow even had they have WANTED to, I remind them –

You didn’t lose anything.
You ONLY had to pay however many tens of thousands of dollars in order to learn more deeply to believe in you, and to follow what you feel inside.

What a motherfucking bargain! Imagine how much more time you might have spent questioning yourself, had you not done that.

Thank God!

This morning I was thinking about how, once every 18 months or so, I tend to throw out everything I KNOW to be true about how I am able to stay in fucking amazing shape, fuck, I still wear each summer my favourite pair of Billabong shorts which I bought when I was 21, my body is much the same as it’s been for 2 decades now, and I decide I need a PLAN.

I might go through a phase where I do gain some weight – which happened last year – and I get into doubt and questioning.

I probably ‘should’ go super strict, do the exact right training, etc, to fix this.

And so I go do something like that … for a period … and I tend to quite like it I suppose … until I suddenly start to FUCKING HATE HAVING TO DO SOMETHING.

ANYTHING, that is not me just following the FLOW each day, making up the rules as I go, based only on my own soul and what feels right, and doing what I want!

And also –


That’s only exactly how I have ALWAYS achieved or received EVERY amazing result in my life!

It’s always been when I turn AWAY from what everybody else is doing or says is right.

And when I just shrug my shoulders, laugh and spin and my heels and just fucking DECIDE –

I think I wanna look like THAT – !
FEEL like that – !
Make MONEY like that – !
Have clients like that – !
Travel like that – !
Live like that – !



I KNOW you’ve experienced this as well!

And I suppose that every so often we just need to be reminded of how powerful we are. So we go into a period of hiring somebody or following something or doin’ it like the other kids are doing it in business, fitness, whatever.

Until the inevitable point at which we LOSE OUR SHIT because you can’t tame a wild fucking stallion baby.

That’s never going to bode well for ANYBDOY!

And the stallion is gonna STIR SHIT UP at some point, you can rest assured of THAT!

If you’ve noticed you go through periods of tearing shit up and down and even supposedly ‘sabotaging’ stuff, then that’s just your inner stallion coming out girl! Helllllooooo Inner Circle clients who have at some point BURNED THEIR ENTIRE BUSINESS TO THE GROUND.

Which I myself also have done, several times 🙂

It’s an ESSENTIAL part, actually, of remembering your POWER.

And why would you NOT burn to the ground ANYTHING which you’ve allowed to restrain you. You don’t fucking need those chains in order to FLY. You KNOW this. You’ve ALWAYS KNOWN IT.

So here is what I want to say to you today –







And then?

Well, then –

Exit the fucking normal human person arena baby.

Stealth exit.

Or down in a blaze of glory.

You decide!

But either way, and most of all, just freaking own what you know to be true –

The normal rules of the world don’t apply to you.
That’s just how it IS.
It doesn’t make a diva or a bad person to know you can click your fingers, do magic, make a fuckload of money, be in shit hot shape, impact even millions if you want, and do it all whilst absolutely living your SOUL life.

Stop telling yourself a story it’s bad or wrong that you can do such powerful stuff, or that it gets to be such ease and flow.


It’s how it’s ALWAYS been.

And who the hell do you actually think you ARE, anyway, to dim your light like that.


And let the whole world see you.

BE the light and the example of what is possible.

And while you’re at it?

Slash the damn tires of anything that tells you otherwise.

Don’t forget –

Life is Now. Press Play.

Kat x


Here’s the thing girlfriend.




You came here to be all of you, be all of you now.

And now?

It’s time.


10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.


Is the do/not/miss time going into you that you’re soul has been hungering for and it’s it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you


> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.


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