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Money Mindset


I’m not perfect, and never will be. That’s not a game-changing thought, is it? You already knew that, about you, duh. You’d never let waiting to be PERFECT hold you back? But that’s just the tip of the iceberg. I’m not perfect, and never will be, AND – there is also literally not one extra teeny tiny thing I need to change.

Right now, with who I am now, what I know and have access to inside of me, and how ‘me just being me‘ looks when brought to life in the form of bizniz-y things (‘fficial terminology), is ALREADY EXACTLY ENOUGH.


Literally, who I am today, what I know now, what I have available, and how I would create | message | market | sell | share, TODAY, with nothing else added, is already REQUIRED.

Nope, it’s not just ‘something I can get away with’.

It’s CERTAINLY not something for me to somehow fix, cover up, add trickity fancy things to in order to appear polished or pretty or proper or professional enough, it is, and it is REQUIRED.

Meaning –

It is wildly irresponsible and straight up selfish for me NOT to share it with people.

Share it?

Open mouth.

Let words out.


The End.

(You can use your hands, too, if you like, for the putting words down bit. Optional!)

Oh, that’s too random for you? Messy? Vague? Sounds like I’m talking about just vomiting up bits of my soul | mind | heart each day, with no particular order | sequence | plan | structure?

Well, yes.

That’s exactly a perfect example of another thing I had to let go of, to build an online biz that has now made well in excess of 15 mil, and that also revolves FULLY around my ‘me-ness’, my chill, my God, my love, my life. No, not in that particular order.

I let go of the idea that first I had to figure out the thing.

Get clear on the thing.

Then collate and order and make proper the thing.

Then see if the peoples wanted the thing.

Or any such thing!

I decided that who I was, what I had, how it came out, and also the MESS THAT INHERENTLY WENT WITH IT, was not only enough …

Not only allowed …

But that it was desired …

And even REQUIRED.





And to add to this belief | realisation | God truth which came down and smacked me in the soul in the form of a biz-niz which was being a next level asshole despite me hustling my TOUSH off … aka it wasn’t.fucking.working and it (softly softly til DEAD) … until I finally gave in and gave my LIFE to everything I am saying now … I also was shown this:

The MESS was part of what was required.

It wasn’t just something for me to slide on in under the table, then pretty up or fix up, make like the other girls, the other entrepreneurs, ‘get away with’ until I could ‘do better’ …

The mess ITSELF was part of the message. The mission. The magic. And the medicine, for those who were called, are called, and will BE called, into my space.

What else? Shall we make this post more structured? Sure, why not.

2) I let go, long ago, the idea that that I couldn’t just make money NOW. From early on, with a 60-hour per week existing bricks and mortar business, and then being pregnant and a new Mum, I let go of the idea that my fledgling online somethin’ somethin’ couldn’t just make money NOW.

>>> I was unavailable not to get paid <<<

(every damn day)

And so,

3) I decided that there was absolutely no reason I couldn’t just build the damn thang in the pockets of time.

5 minutes here while a client ran late.

15 minutes there with a babe on my boob.

20 minutes at a push, headphones on, on my ‘break’ in a (normal) 15-hour work day.

Repeat repeat repeat, and CAFFEINATE ON DEMAND.

I built this thing,

in the pockets of time,

when there WAS no time,

half a blog here,

a few ideas there,

respond to some questions, jot down some reminders, figure out (sorta!) some tech-y thing!


And you think you can’t make millions online because your life isn’t organised, proper, right, you have kids and current work stuff and people all ’round you gettin’ in your face or not understanding you …

Don’t make me laugh.

You make what you decide.

That’s all.

The End.

I STILL do it this way. 20-30 minutes writing this while we all device up over Saturday pancakes. Per the photo I just took. The rest of the day prob in the mayhem with the kidlets. Maybe a few minutes here and there checking in, answering messages, create something else quick, who knows! It all gets to blend together. I decided long ago not to worry about how to fit it all in. And never ever to have to compromise on anything of value to me.

4) I let go of the idea that whether or not I knew how had anything to do with the price of fish or ANYTHING

Also, by the by, there was not an industry that EXISTED at the time of people just chomping at the bit to tell me what or how to do or even consider. To be honest, that was a GOOD thing, as it forced me to figure it the fuck out, and I didn’t know there were ‘rules’ because they hadn’t been invented yet. But also it meant I literally had NO examples that I could find, in many things.

And yet I made my first online product.

Then the next.

Another still.

All super cheap.

All just from being in the conversation with peeps, listening to and thinking about what they wanted.

Putting something together.

So … like a high school project, really! DIY messy too-graphic-heavy PDFs and workbooks and Word docs, oh my!

No membership sites.

No professionally created ANYTHING.

The whole thing looked … God awful?? Well. It looked like somebody was getting content out to help people in whatever way they could, with no mind to how it should be better or more proper first.

I figured out ways to let people pay me.

I repeated.

The End.


Many of you need to let go of the idea that you should sell only … when? When it’s the right phase of the fucking moon? When a vestal virgin comes down from heaven and tells you it’s time? When you’re so damn broke that you’re literally picking scraps out from under your own nails to feed your children? Okay!


(Unless it’s your actual strategy to sell intentionally less often, to create exclusivity, or that’s truly and really ALIGNED … let’s just remember that any time you have resistance or fear and use that as a reason not to do something, it doesn’t make it true that you then say ‘oh, it just didn’t feel aligned for me, you know, in my soul’…. but anyway …)

Imagine if your favourite coffee shop told you they’re not selling for the next 5 days, because they already sold a lot last week, and they don’t want people to think they’re being too salesy!


A business sells.

Or it’s less a business and more a hobby of posting shallow inspo shiz on the internet as a broke person.


6) I let go of the idea that my excuses were ever valid.

They might be REAL. Real shit! That don’t make ’em valid.

You want the outcome, or no?

It’s pretty damn simple.

Be the person who does the thing that the person who is the thing would do.

The End.

(lotta ends here!)

7) I let go of the idea that anything I see inside of me is not ALREADY AVAILABLE NOW, FOR ME

That’s all!

You see it > it exists already > it is available now in time and space somewhere > just gotta decide it > and choose it > and pull it in > and realise you’re never shown anything that’s not for you.

The people doing the things you wanna be one day good enough to do are just as damn human and doubt-filled as you. They just acted beyond that.

It would behoove you to do the same.

I let go of the idea that wealth, or any other thing, couldn’t be for me

It felt ‘too good to be true’, and surreal as FARK even after I achieved multiple 7-figures per year!

I did it anyway.

Remove emotion.

Do the damn work.

^^ good suggestion in general, for most things.

9) I let go of the idea that I was not ‘good with money’.

I decided to get good.

I read Excel for Dummies (at the library, ’cause I couldn’t afford to buy it).

I made a tracking sheet to start tracking my income and (non-existent at the time) savings, investments, etcetera.

I sat my damn ass in the chair.

I waded into the DEEP quicksand of figuring out how to be good – the right amount – with numbers, not just with making shit. And of course I paid people to support me long before I could afford to.


10) I hired people before I was ready, had the $, or could.

I still do.

11) I surrounded myself with the most badass mofos I could find, on repeat.

I became the baby in as many rooms as I could wriggle my ass into.

I invested heavily on credit card at first.

I took deep breaths and reached out to people who scared the fuck out of me.

I bit by bit became comfortable being around such people (it took years, and I’m still often not).

I met more high level purpose-driven badasses as a result of this.

I accepted or even extended dinner or catch up invites even when every bit of me screamed YOU’RE NOT ANYTHING LIKE GOOD ENOUGH OR COOL ENOUGH OR PROPER WOMAN ENOUGH FOR THIS KAT.

I did it anyway.

I did it anyway.

I did it anyway.


And by the by, I have many extremely high level badass friends and also clients in my life who WOULD NOT BE THERE HAD I NOT CONSISTENTLY AND SINCE EARLY ON PUT ASIDE THIS SCARED LITTLE GIRL SIDE OF ME.

I nurtured her by giving her what she thought she couldn’t have.

12) Anytime I thought I couldn’t do or reach or afford something that my soul felt YES to, I committed to it anyway.

Committed in a real and non-escapable way.

I still do.

13) I became unafraid to set clear and tangible and uber-specific outcomes.

With money, with experience, with environment, with everything.

Don’t ask, don’t receive.

14) I learned to surrender the outcomes of these things, hand over the ‘how’, and come back to the now.

I learned that my job was to use each moment for what that moment was given to me for.

And ultimately to give my life for what it was given to me.

I contracted to that.

I meant it.

I gave everything over to life, and then to God.

I still do.


The End.

And THAT’S all.

Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: