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Success Mindset


Sometimes I wonder if maybe I am just making all of this up, maybe it’s a fantasy, a dream, a story I concocted in my head, and at any moment now the entire thing is going to come crashing down.

Am I completely full of shit?

When something feels like a YES in my soul, when I let myself get excited about it, when I start to proclaim to my nearest and dearest that this is the thing, it’s gonna work, I can feel it?

IS it the thing? Do I actually have any idea what I’m talking about? Is everyone just looking at me again and shaking their heads in woe, thinking – ‘here she goes again. Kat off with her head up in the clouds gettin’ all carried away about a whole bunch of not real hoo-ha, high on her own damn supply! When is that girl going to come down to earth, be realistic, stay freakin’ focused?!’

I don’t know.

Do people think this about me? Or do I think they think it because secretly a small part of ME thinks that I am flaky, all over the place, with scattered attention, and easily prone to get so damn carried away at the very IDEA of an idea that I completely lose sight of all ability to be rational, to be reasonable, to be calm, to lay down clear goals and a plan, and then follow them …?


I do think all these things of myself, and I pretty much always have.

When I look back at my journey of working to create this business and life sometimes I cringe at all the MESS in those memories.

The hundreds (and hundreds!) of domain names which I was SO sure about.

The endless business ventures which I threw myself wholeheartedly into, alone or with friends, going on and on to EVERYONE about how this was gonna be HUGE. Imagining myself rich, and fancy, and free! Giving my all to it and then, sure enough, as sure as day becomes night, one by one with these ideas I’d realise – fuck. It’s happening again. I’m just not really feeling it anymore. I’m losing interest. STAY INTERESTED KAT, STAY FUCKING FOCUSED, DO WHAT YOU SAID YOU’D DO! But nope –

Soul had other plans. And eventually it would get to where I was no longer CAPABLE, and I’d opt out.

“Sorry”, I’d tell my friends, fi there were others involved in the schemery. “You can do it without me. Take all the work I’ve done, you can have it! I just … can’t”.

And I’d move on and the thing would fizzle, because one thing about me is more often than not I am the juice that keeps others around me going. When I switch off they have no fuel, their own fuel can never match mine, that’s just how it mostly is and always has been. They were riding on MY energy, buying into the fantasy of the story I was weaving, and now that I can’t see it anymore neither can they.

Relevant to this –

I’ve always known that I would know for certain I’ve found my true soulmate man when I find someone who sees and creates their own visions with or without me holding the damn thing up energetically. Someone whose energy I get to ride, and of course vice versa, but EQUALLY MATCHED.

Of course this is true for soulmate clients and friends as well, and indeed I have now allowed this in. But anyhow –

I was messy.
I was irrational.
I was disorganised.
Often, I felt like a silly and irresponsible little girl, her excitable plans distracting everybody for a bit and then poof – ! Nothing ever coming to life.

And I used to wonder if this was just my thing, I am the girl who never follows through, who can’t seem to bring herself to finish things off, who is all gung ho and then deflates every damn time, not only doesn’t want the damn thing anymore but starts to loath the damn thing.

What was wrong with me?!

You know, the thing is, that even as I was in the ‘thick’ of these years, berating myself endlessly for how all over the place I was, a deeper part of me actually didn’t give a fuck and wasn’t worried at all.

It was my SURFACE self feeling fear of judgement, or worry about not conforming to the general idea of being a proper adult, a proper entrepreneur.

The inner me, the real me, she KNEW –

I’m goin’ all the way baby, ain’t nothing gonna change THAT, it’s just how it’s going to be. Making millions, impacting millions, changing the world. THE WAY IT ALWAYS HAS BEEN AND ONLY COULD BE.

When I look back now, from a place of having done the damn thing of creating an only soul and purpose-led high multi-million dollar online business, doing what I love and just being me, I am so.fucking.grateful. for all the things which DIDN’T work out and which I COULDN’T stick to.

But you know what else I am grateful for?

I am grateful that I DID always believe in each thing, that I let myself get so carried away, that I always knew ‘this is it!’, that I proclaimed it to the high heavens and went FULLY into the energy of it being done … until I got done with being into it haha.

Because, as a result of this, as a result of continually being convinced that ‘this is it, no really!’, I was continually in the PRACTICE, and the energy, of ‘it’ being done.


The actual damn end goal, which no matter which area of life is NEVER a specific thing but instead an energy, a feeling, an inner certainty and knowing.

Yes, one day you will FINALLY get to ‘your thing’ (and then it will keep evolving for evermore from there of course!), and you will think ‘wow, how did I ever think it was anything but THIS thing, this message, this business and life, like this, this person’.

Maybe you will laugh at yourself –

Or shake your head, and feel a bit embarrassed –

About all of the stuff you swore was IT and which now so obviously is not and WAS not, never could be, because of course it was ALWAYS gonna be THIS!

But don’t you see?

You never could have found your THIS, had you not continually committed, gone all in, pursued like a mofo, and whole-heartedly BELIEVED in all that other stuff which came before it.

Darling, it was never that the specific ‘stuff’ or now clearly not right ideas or people were actually needed in order to get you here!

But the practice and the habit of being head-in-the-clouds dreamer girl CERTAIN, excited, pumped up, tellin’ the world, filled with high vibery and glee?


Because you got yourself in that energy state so much –

Because you allowed yourself to get carried away –

Because you were SUCH a dreamer and you just kept on practicing BELIEVING –

You shifted your inner state into an energy of it being DONE
And bit by bit, with each new, ‘oh, no, actually it wasn’t that!’ experience, you learned more about what the REAL ‘it’ would be, and would not be.


And it’s how you also BECOME the person internally, who has those results you long for!

And we all know that when you can fully see the vision –

And when it is fully DONE –


So for me –

When the perfect exact JUST like I dreamed of it thing shows up in my life –

Literally a 100% representation of my wildest fantasies and deepest desires –

I still always feel a little taken aback at the POWER of this work. It never stops being humbling.

And yes, because of all my earlier phases of being ‘certain’, I do still feel like maybe I’m just making it up again, can I trust myself, I ‘always’ say all this shit.

But I also feel like of COURSE.

Of course I always get what I want.
What I longed for.
Down to the fucking DOT point of the vision.

HOW COULD I NOT, when day by day for so long now I’ve been putting myself in the energy of done?!

And so it is.
And always will be.
And only could be.

Maybe it’s time to stop berating yourself for being so irrational, messy, disorganised, flaky, head in the clouds, or feeling some slight shame that you always get so carried away and never quite follow through, because maybe?

This is exactly how you bit by bit eliminate everything that was never the actual thing,

while at the same time repeatedly putting yourself in the frequency of having the thing,

and then one day you DO.

Meanwhile all those cautious organised fuckers out there continue to live an organised and feet-on-the-ground life,

never even daring to imagine what could be available for them up in the heavens if only they would look,

and keep on looking,

until they found.

Don’t forget –

Life is Now. Press Play.

Kat x


✨✨¬†Success Frequencies.

Let’s talk about them. Breathe them in. ALLOW them in. And then dial them TF in.

Are you ready?

There are certain ways of being, of operating, of thinking, and perhaps most in particular of expecting which are currently dictating your outcomes in every area of life.

You are, quite literally, coded. Programmed. Running on a frequency of … X.

With X being, well – whatever you see around you most days. Whatever you experience. Feel. Know to be true. Receive and hold onto. Receive and do not hold on to. Or do not receive at all.

There are certain things in your life which right now you can click your fingers and command to replicate, on repeat, and they do.

And there are other things which SHOULD be in your life, which you yearn to have in your life, which sometimes you get a glimpse or a taste of or even an entire mouthful, and then they’re gone, into the night, maybe never to return again, shrouded in mystery and frustration but yet at the same time that deeper part of you knows –

it’s not supposed to be like this.

It shouldn’t be.

I don’t accept it!

And I WILL move past.

You look into the future you see inside of you and you know that it is ALL real, ALL available, ALL true, ALL there for the taking. A virtual sushi train of wondrous life options, every one of ’em just a choice you can pluck off as it rolls on by! Don’t see what you want, not exactly? All you gotta do is ASK, and it’ll be freshly made for you!

Your belief around the impossible is OFF THE CHARTS.

And it always has been.

Your PROOF, of CREATING and ALLOWING the impossible is also pretty darn off the charts, if you do say so yourself. Which you don’t have to, because others do it for you!

It’s ALWAYS been this way for you, you’ve ALWAYS been able to dance between realities and choose the one you wanna keep.

But yet –

it feels, so much of the time, as though you’re teetering.

Teetering on the edge of will I / won’t I let myself FULLY go and receive, create, allow, BE –

or will I fall back into normal, into rules, into worries, into shoulds, into the dreaded dreaded fear that it’ll somehow all just stop working and I’ll find out there was never anything special about me at all, never anything wondrous about what I could do, and that I just somehow … fluked things for a bit.

Sometimes you’re CERTAIN which way you’re going to topple.

And other times you’re terrified you have no idea at all, and if you did you wouldn’t want to know.

But what you do know is this:

When things are working.

When things are flowing to and through and from you in the precise ways they should be.

When things are OH so yes.

When it’s all just coming together, the different areas of your business your money your life and YOU just rolling PERFECTLY, like a beautiful and impossible to replicate orchestra, pure MAGIC –

it’s not because of what you did.

It is not because of how you planned, followed the plan, did it right.

It’s not a list you ticked off that made it that you got to then GET.

It’s not because you followed RULES for success.

Or really anything at all.

It’s because you were playing life on a certain frequency. You were tapped in, dialled in, LEANING all the way in to something you can’t even fully describe but you KNOW when you’re in it.

You were, not to be too corny or cliche about it but we’ll say it anyway ’cause it’s true – one with life itself. Dancing the most beautiful dance of BEING FULLY YOU with the wind beneath your wings nothing other than God and truth and the very fabric of the universe, what else could it be?!

Put simply:

you had those Success Frequencies switched on to high AF, and you were using ’em.

Want to know how to do that more, in fact any time you choose, in fact with complete calm understanding of what it is you ARE doing and how to tap in and BE in that energy, that place, that receiving, at will?

It’s always been available.

It’s ALWAYS been right there for the taking.

EVERYTHING you’ve suspected this whole time is true.

And now?
We’re gonna get you understanding it (every last bit).

Living it (as naturally as breathing).

And UTILISING it to let life unwind to the places you’ve been waiting to be (the way it’s meant for you).


Success Frequencies with Katrina Ruth, beginning February 1st.

12 audio deep dive trainings.

12 homework worksheets designed to break you open, wake and shake you into the place your inner self is already meant to be playing in, and lead you to specific steps YOU get to take in order to see drastic life elevation … aka RESULTS, the ones you want and are waiting on … in every area of your life.

24 days in total to revolutionise your life, how you see yourself, and how the world shows up for you in return.


Changes everything.

Full price: $497

Pre-register here today and you pay only $197 total, or 2 payments of $109.

Or, go VIP with: $697 full price, pre-register today and pay only $297 total. VIP includes VIP only closed coaching Q&A session with Katrina Ruth, full recordings of said session, plus a surprise Success Frequencies VIP only training.

Here’s what it comes down to:

You’ve always known that the work is about so much more than the work. AND YOU KNOW WHAT THAT MEANS. There’s not a single extra second you will one day be relieved you waited to go all in on that.