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Something you have to understand, and also drop into, if you’re ever to receive all that was always in store for you, is how deeply desired you are just BECAUSE you are.

You’re a part of creation desired and needed by life itself!

And the things you’ve learned which tell you that love – 

Adoration – 

Desire – 

Being wanted, honoured, needed –

Are all only available for you CONDITIONAL upon certain behaviours or ways of proving yourself?

These things, these learnings, these so-called ‘rules of life’, are BULLSHIT.

Not true now.

And never were.

The truth of the matter is that YOU ARRIVED PERFECT.



And with everything you need already accessible from within.

Does this mean you shouldn’t need to draw on what the outside world, including people in it, can offer you; of course not! You GET to experience all that life has to offer for you, you get to ADD to who you are through your relationships, and the things you create in life, or GIVE of your life to.

But NEED it, in order to be enough?

Need to DO any certain thing, in order to be worthy?

Need to BE a certain type of person, a perfectly sculpted and careful version of you, in order to be wanted, desired, loved?


Not this.

Never this.

The whole thing, if you think about it, is simply a process of stripping away; returning to the bare naked truth of your soul.

In every area of your life –

When you’ve finally had enough of the bullshit,

(largely perpetuated and bought into of course by your own self!),

and you’ve finally tried EVERY single way which requires you to go against your own grain and NOT be you,

and you’ve finally traveled almost to the ends of the earth in order to motherfreakin’ PROVE yourself, and be WORTHY of being wanted, accepted, seen,

you will return to you.

You will throw your hands up in the air, and with GREAT profundity and the voice of an angel, proclaim FUCK.THIS.SHIT.

NOW I’m just gonna be me.

NOW I’m just gonna say and show what I really think.

NOW they can see who I really am, and if they don’t like it then FUCK them!

Oh yes –

You’ll probably get a little angry when you reach this point.

Anger fed by the fire which has been building for so many years as you’ve FOUGHT SO VALIANTLY TO NOT BE YOU.

And what an exhausting journey THAT has been, no?!


So unfulfilling, as well, as every time you thought it was actually netting you something, getting you something, giving you enough points for the world to want and love you –

The floor fell away again.

The whole damn thing showed itself to be JUST so much nonsense.

And you realised with despair that you STILL didn’t measure up.

Goalposts moved AGAIN.

Not enough AGAIN.

Hanging on to dribs and drabs of the very medicine your soul requires to live, with desperation, and fear, and the ridiculous conditioned mindset that you BETTER MAKE SURE YOU DO IT RIGHT OR THE LITTLE YOU HAVE WILL BE TAKEN AWAY FROM YOU.

When the whole time –

The ENTIRE time – 

For ALL of time – !

The answer was add nothing, just be you.

Trick up nothing, give in to being you.


See the areas of your life where it just works, and flows, and feels amazing, and the continual elevation of success is as natural as breathing, or if you can’t yet see this in yourself then see it in others, but SURELY you can think back to times when you did allow this, and ACKNOWLEDGE THE FOLLOWING –

It’s when you stopped trying so damn hard.

It’s when you quit the endless convoluted thinking.

It’s when you said ‘fuck that’ to the rules, the structure, the process.

It’s when you stopped caring about how you were perceived, what people think, whether you were toeing the line properly, meeting the targets of the times.

It’s when it all stripped away,

you dropped the mask,

and you decided that life ITSELF could take it or leave it but that YOU WERE JUST GONNA DO YOU.

So take a look around –

Where are you trying to measure up?

Do it right?

Meet the targets or requirements of others, of an industry, of an idea, of the world?

‘Win’ by following order, process, rules?

And where are you hiding the reality of who you’d be if you added nothing,

and just let your soul free?

The reason life has felt so difficult up til now, in so many ways, is simple:

Nobody told you that you were already wanted the entire time.

Just as you are.

And so you’ve spent the entire time trying to be everything,

EXCEPT what you are.

As you continue forward on your path, know this:

You are deeply desired by life itself.

Know it.

Trust it.

Choose it.

And just for a fun experiment –

Why not live by it?


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.