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The details don’t fucking matter. People aren’t going to pay you because your thing is all pretty and has all the right bells and whistles and SO many cool features and extras. Just like they’re not gonna date you because of your bonus reel, and the fact that all your moving parts are fancy as fuck, and triple insured too.

In the end, it’s not gonna happen because of how you look –

What you got going on –

ANYTHING to do with how well you can prove of your awesomeness –

Or the promise of a foot rub a day with sale.

In fact, the more you’re trying to MAKE YOUR SHIT WORK by adding on extras and pretty-ing it all up, the more likely it is that you’re so far away from truth you’ve forgotten what truth even IS, if you ever knew at all.

It’s like the girl who leaves the house every day with every part of her polished and gleaming and making sure she is ALWAYS the most in shape / well dressed / happy and sweet and funny / bleugh. What happens to her? Exactly, you don’t know. Nobody knows. BECAUSE SHE IS NOT MEMORABLE OR EVEN REALLY NOTICED.

Just like when you show up in the news feed all day yapping and yipping and offering and promising and jumpin’ up and down with the fanciest bonuses and add-ons and “OMG YOU WON’T BELIEVE IT / MY TEAM TRIED TO STOP ME / THIS IS INSANE / YOUR MIND IS GONNA BE BLOWN / EXCITEABLE EMOJIS VOMITING OUT EVERYWHERE” BULLSHIT, what happens?

You’re not memorable.

And you’re not even really noticed, except for the occasional ‘who the hell let Mz Shopping Channel in here?’ miffy kind of wonderment.

I don’t know who told you that he or she who is shoutiest and shiniest wins, but girl that’s not how it works.

Look, there’s nothing wrong with being pretty as fuck (why would you not; it’s a choice!), and there’s also nothing wrong with adding on random extras for fun (for FUN, and ’cause it was truly a fuck yes for your soul, not for please-God-spare-me-some-pennies-I’m-about-to-drown), but that shit works when it is on the back of WHAT now?

ENERGY baby.

It’s not the girl who has it all goin’ on all of the time who is magnetic, pursued, UNARGUABLY the Queen.

It’s the one who carries herself a certain way where she could be rolling up in a legit actual trash bag, naked face and messy scrunched up hair, and everyone would be asking where they can back-order it from.

It’s the one who is so fucking grounded and present and certain in who she is that NOBODY would question her and EVERYBODY wants to be around her. To absorb of her BEING-ness.

Where’s your BEING-ness been baby, where’d it go? That’s what I wanna know, when I look at the way you’re shouting and TRYING to shine and forgetting that TRYING to do anything –

Is not a thing.

Who stole her PRESENCE, who took her CERTAINTY, when did she lose sight of who the fuck she WAS?

There is nothing more instantly unattractive than a person who shows themselves to be not certain of who they are.


Certainty in BUSINESS (and in life!) does not mean that you have to be all about just this one thing, box yourself in to some kind of niche or something. No! The niche is and always has been YOU. It’s not about worrying whether or not you confuse people, girl do you really think the QUEEN is worrying whether or not she’s confusing people, or being too much for them?

Hell to the NO.

She is Queening around all over the place doing what damn well SUITS her, SERVES her, and by definition she knows that if it suits and serves her? It’s good stuff for everyone, because it is her very PRESENCE which shifts people, calls them to action, and helps them also to be all that THEY always were.

^^^ can’t very well be shifting people with your presence when you refusing to be fucking present with yourself, CAN you now?!

You can’t very well be BEING anything much at all when you refuse to BE with yourself.

Dropped in.


Grounded in YOU baby.

So if right now it’s feeling a helluva lot harder than what you really believe is appropriate, well, guess what?

It’s not because you need to fix something, or fancy it up.

You don’t need to ADD more GOODIES, you’re not fucking Santa come to keep all the kids quiet for a minute with promises of candy.

What you need to do, is to strip back.

Let things drop away.

Let your FEAR SELF drop away, and all of the things you’ve told yourself you need to be, in order to be seen, and heard, and loved.

The answer was always you.

And if you don’t go back to that, and bravely and unapologetically own it, UNADORNED to begin with at least, then you will continue eternally to fight for likes –

Fight for love –

Fight for pennies –

Fight to be able to BREATHE.

I know it’s scary, but it’s also fucking obvious:

The way you’re gonna get there is by being more you.

They can’t very well respond to your core,

If you refuse to connect to or show your core.

Don’t forget –

Don’t forget –

Life is Now. Press Play.

Kat x


Million Dollar Soul Team is here!

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The Point by Point & Definitive Program on Finding, Building, Training, Empowering, and Flowing With Your Ultimate ‘One Day’ Soulmate Team, But Now!

Learn exactly, and every step along the way, how I went from solo entrepreneur, to one and then two VAs even up to multiple 7-figures per year, to now being surrounded by the MOST incredible dream team on the planet! Everything you need to know for EVERY step on your journey in this area, plus the ongoing day to day and BTS of all of it! Taught by me AND the #KatNinjas, and includes access to our Standard Operating Procedures, Templates, Systems, and more, that you can use right away in your own biz, even if the entire team right now is, like it once was for me, YOU!

This 4 week program is about SO much more than simply the ‘how’ of finding, building, training, empowering, and flowing with your ultimate soul team. What it’s really about? Getting TF outta your own way, whatever that looks like, to say yes to the business and life you actually came here for.

Come see what I made you, here:


I’m re-opening Rich Hot Empire, today!

This is my 6 week 1:1 intensive, #KatrinaRuthFamous since 2016! It is THE way to work with me if you know you’re meant to work with me 😉

During our 6 weeks together I take you through EVERYTHING there is to know around building your low end right through to high end multi 7-figure and BEYOND soul aligned empire, doing only what you love.

This isn’t about where you are right now in business, this isn’t about how much money you’re making right now it’s about who you are as a person.

Rich Hot Empire is about flicking the damn switch on who you’re meant to be NOW!

Here’s the thing –

The difference between you and the woman you see who is crushing it online, who’s doing such an amazing job, who is so inspiring just through the ESSENCE of who they are –

Honestly, the difference isn’t the systems and the structures..

The difference is she just has a HIGHER LEVEL OF BELIEF than you.

The belief in her God given right to have things work in a certain way

The belief to have business work in a certain way

The belief to have life treat her in a certain way

The belief to have the right ideas come through

The belief to have things just work out

She just believes and expects it!

What is your level of belief?

It’s time to back yourself, but FULLY.

Its time to dig your damn heels in and DO the darn thing now!


This is what Rich Hot Empire, and the work I do with you as a private client in this 6 week time together, is all about.

It’s a time to really get into the structure and strategy in a DIFFERENT kind of way. To go behind the scenes of how I’ve done it, to build a multiple 7-fig per year biz which breaks all the rules, lets me be me, and yet is also highly structured … without at all feeling that way!

It’s a pretty cool thing, to realise you figured out how to unleash ALL your madness, but fully, and NEVER compromise on what feels fuck yes and fly for you, and yet know you got your biz shiz sorted!

Guess what??

You get to have that too.

We dig ALL the way in to your belief stuff, mindset stuff, energetic alignment and ability to receive, everything INTERNAL that is stopping you from already being where you know you should and could, and what to do about it.

Rich Hot Empire gets such incredible results for people because it marries these two areas together. Full alignment to that next level identity you KNOW is waiting for you –

And full asskickery to do what you know you gotta do, with me right there by your side showing you how to do that, how to find the exact way that feels good and works for YOU.

Ready to go all in on you and truly BELIEVE you can have it all?!

Message me for the full overview:

>>>Rich Hot Empire! 6-Weeks Personally to Grow Your Perfect Cult Tribe, Create and Launch Your Low-High End EMPIRE, and Set Up Multiple Recurring Income Streams to Take You to 7-Figures and Beyond, Doing What You Love! <<<

6-week personalised intensive high level mastermind

Weekly group training and support; multi-media training: visual + audio

‘Done for You’ Templates and Step-by-Step Worksheets

Personalised 1:1 coaching included, plus DAILY unlimited 1:1 access

My personal hand on your business success

Weekly group coaching call and hotseat with my other private clients

24/7 mastermind forum, networking and support

Very limited spaces

Results guaranteed

Not for everyone

I’m so excited to do this work with a small group of badasses who are willing to SHOW UP FOR THEIR SOUL no matter what. To walk away from all that is not serving, not actually working, not FILLING you. And to all yourself to bring your truest desires to life.

If that’s you, or you’ve felt the call to work with me at this level, PM me now.

Apply via PM only I can’t wait to speak with you!