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The details don’t fucking matter. People aren’t going to pay you because your thing is all pretty and has all the right bells and whistles and SO many cool features and extras. Just like they’re not gonna date you because of your bonus reel, and the fact that all your moving parts are fancy as fuck, and triple insured too.

In the end, it’s not gonna happen because of how you look –

What you got going on –

ANYTHING to do with how well you can prove of your awesomeness –

Or the promise of a foot rub a day with sale.

In fact, the more you’re trying to MAKE YOUR SHIT WORK by adding on extras and pretty-ing it all up, the more likely it is that you’re so far away from truth you’ve forgotten what truth even IS, if you ever knew at all.

It’s like the girl who leaves the house every day with every part of her polished and gleaming and making sure she is ALWAYS the most in shape / well dressed / happy and sweet and funny / bleugh. What happens to her? Exactly, you don’t know. Nobody knows. BECAUSE SHE IS NOT MEMORABLE OR EVEN REALLY NOTICED.

Just like when you show up in the news feed all day yapping and yipping and offering and promising and jumpin’ up and down with the fanciest bonuses and add-ons and “OMG YOU WON’T BELIEVE IT / MY TEAM TRIED TO STOP ME / THIS IS INSANE / YOUR MIND IS GONNA BE BLOWN / EXCITEABLE EMOJIS VOMITING OUT EVERYWHERE” BULLSHIT, what happens?

You’re not memorable.

And you’re not even really noticed, except for the occasional ‘who the hell let Mz Shopping Channel in here?’ miffy kind of wonderment.

I don’t know who told you that he or she who is shoutiest and shiniest wins, but girl that’s not how it works.

Look, there’s nothing wrong with being pretty as fuck (why would you not; it’s a choice!), and there’s also nothing wrong with adding on random extras for fun (for FUN, and ’cause it was truly a fuck yes for your soul, not for please-God-spare-me-some-pennies-I’m-about-to-drown), but that shit works when it is on the back of WHAT now?

ENERGY baby.

It’s not the girl who has it all goin’ on all of the time who is magnetic, pursued, UNARGUABLY the Queen.

It’s the one who carries herself a certain way where she could be rolling up in a legit actual trash bag, naked face and messy scrunched up hair, and everyone would be asking where they can back-order it from.

It’s the one who is so fucking grounded and present and certain in who she is that NOBODY would question her and EVERYBODY wants to be around her. To absorb of her BEING-ness.

Where’s your BEING-ness been baby, where’d it go? That’s what I wanna know, when I look at the way you’re shouting and TRYING to shine and forgetting that TRYING to do anything –

Is not a thing.

Who stole her PRESENCE, who took her CERTAINTY, when did she lose sight of who the fuck she WAS?

There is nothing more instantly unattractive than a person who shows themselves to be not certain of who they are.


Certainty in BUSINESS (and in life!) does not mean that you have to be all about just this one thing, box yourself in to some kind of niche or something. No! The niche is and always has been YOU. It’s not about worrying whether or not you confuse people, girl do you really think the QUEEN is worrying whether or not she’s confusing people, or being too much for them?

Hell to the NO.

She is Queening around all over the place doing what damn well SUITS her, SERVES her, and by definition she knows that if it suits and serves her? It’s good stuff for everyone, because it is her very PRESENCE which shifts people, calls them to action, and helps them also to be all that THEY always were.

^^^ can’t very well be shifting people with your presence when you refusing to be fucking present with yourself, CAN you now?!

You can’t very well be BEING anything much at all when you refuse to BE with yourself.

Dropped in.


Grounded in YOU baby.

So if right now it’s feeling a helluva lot harder than what you really believe is appropriate, well, guess what?

It’s not because you need to fix something, or fancy it up.

You don’t need to ADD more GOODIES, you’re not fucking Santa come to keep all the kids quiet for a minute with promises of candy.

What you need to do, is to strip back.

Let things drop away.

Let your FEAR SELF drop away, and all of the things you’ve told yourself you need to be, in order to be seen, and heard, and loved.

The answer was always you.

And if you don’t go back to that, and bravely and unapologetically own it, UNADORNED to begin with at least, then you will continue eternally to fight for likes –

Fight for love –

Fight for pennies –

Fight to be able to BREATHE.

I know it’s scary, but it’s also fucking obvious:

The way you’re gonna get there is by being more you.

They can’t very well respond to your core,

If you refuse to connect to or show your core.

Don’t forget –

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.