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Success Mindset

How Often Should You Launch? (Get Ready For An Ass-Whupping!)

How Often Should You Launch_ (get ready

There’s this idea going round, in certain entrepreneurial circles, that there is some kind of RULE or SYSTEM as to how often you should launch or otherwise get your (awesome!) shit out there.

The rule, and correct me if I’m wrong, goes something like this –

Though shalt only launch in a certain way.

With a certain type of lead up.

And a sales page with certain STUFF on it.

And email this many times about it.

And allow a PRECISE amount of time between launches.

And so many pretty PICTURES of oh gosh! Bundles of workbooks and images of videos and little CD images so that you can show the world that hey! This program has got STUFF in it! You like STUFF right?!

Especially when it’s all pretty and fanned out like that?!

And build anticipation in JUST this way.

And, (gosh, how did I nearly forget!) IT HAS TO LOOK PRETTY AND IT HAS TO BE PERFECT.

Oh and DER – you have to have 1000 people on your list already.

To these and any similar rules, and to the purveyors of such nonsense I kindly and ever so politely say FUCK YOU.

Here is how often you “SHOULD” launch (if you wanna live your life by shoulds and run a business based on other freaking PEOPLE’S rules … they’re not MAGICAL people you know; you’re allowed to make rules as well!)

You should launch –

(Wait for it!) –

When you want.

As often as you want.

When it FEELS good (and right).

And in the WAY that you want.

And you should do it, if all of the above is in place, REGARDLESS of your list size and regardless of when you most recently launched and regardless of how damn PRETTY it is and CERTAINLY regardless of how READY you are.

Which is to say, for the most part –

YOU SHOULD LAUNCH NOW.

Unless of course you LIKE being one of those women entrepreneurs (did someone just say baaa?! Did you hear that or was it just me?!) who take approximately 10-18 months to freaking well do ANYTHING, because –

They’re scared –

And they don’t know how –

And they don’t want to just be SELLING shit all the time (or maybe at all!) –

ANd they need a good SALES page –

And VIDEOS –

And to grow their TRIBE more –

And they HAVE to, absolutely HAVE to, first FOLLOW ALL THE STEPS and GOSH there’s a lot of them but hey that’s just how it WORKS and BESIDES they’re still not even sure if their IDEA is any good or anyone even WANTS it –

And golly it really IS a lot to worry about and it’s pretty tiring actually, even to think about, but isn’t that just what business TAKES?

Well.

And I’m (totally not) sorry if I piss anyone off here.

But FUCK NO THAT’S NOT WHAT IT TAKES!

And I’ll tell you WHY all of that stuff does NOT matter and why you can (and should, IMO!!) totally just fling your stuff out there how and when you like and who gives a shit if it’s kinda full on and crazy, ’cause aren’t YOU kinda full on and crazy and FUN or WAS that actually a BAAA I heard?

It doesn’t matter, because when you are a leader and you are DOING YOU, then people do NOT buy WHAT you’re selling and they do not buy HOW you’re selling it and they largely do not even NOTICE how OFTEN you’re selling it, so there’s no question of launching too MUCH or OVERWHELMING or even CONFUSING people.

Because when you are doing you –

And being a God damn LEADER –

People buy YOU. They buy the INSPIRATION that is you. They buy into YOUR why because it matches and speaks to THEIR why. They buy the FEELING of what you’re about and who you are. They SEE THEMSELVES IN YOU and the KNOW they just HAVE to be a part of that.

And to some degree, really, and sorry if this is like SUCH a reminder of all the time and effort you’ve put in and all the WORRYING, they don’t even really care what the darn thing you’re selling IS, they just know that if you’re doing it?

They gotta be part of it.

They want to BE IN YOUR CLUB.

In a nutshell, they just wanna be PART OF WHO YOU ARE AND WHAT YOU DO.

Of course, if you choose, you can TOTALLY decide that you prefer the traditional approach to sales. God knows it’s the popular choice, so hey I guess EVERYONE ELSE has the business, the life, the money, the JOY they want so maybe you SHOULD just follow them, maybe you should FOLLOW in general and forget this whole leader thing you say you wanna have goin’ on.

Which is to say, if you took this path, that the REASON people would buy from you is because of WHAT YOU DO and how pretty it LOOKS rather than because of who you ARE and why you CARE so passionately and because they believe you can help them TRANSFORM.

And I don’t know about you, but for me? The latter just makes my HEART SING!

Y’know?

So look, here’s the plan.

I’m going to go ahead and assume that either way- you want to get stuff out there. You want to help people. You want to make a DIFFERENCE. And yes – you want money.

And I’m also going to go ahead and assume that right now you’re not making the money OR the difference that you truly WANT to be making.

I’m finally going to go ahead and assume that you COULD stand to take action faster, more furiously, and with greater IMPACT.

And if you’re nodding yes yes YES and you are so on the same page as me then I’m going to go ahead AND KICK YOUR BUTT TO KINGDOM COME IF YOU DON’T FREAKING WELL DO SOMETHING ABOUT IT!

And something? Is not about more thinking, more ‘getting ready’.

You wanna launch something amazing, do it quickly, make it so on the MONEY and see it just explode?

[pq] Stop WORRYING about all of the things you could do. [/pq]

Get your idea out.

Give it a title.

Write or speak from the heart about what it is and why it’s awesome.

And then TELL PEOPLE ABOUT IT.

Edit, rinse, repeat.

THIS is how I do so much, how I launch so much, how I create so much and yep also how I MAKE so much. I don’t WORK more than anybody else, I don’t have my stuff packaged UP any better, I just got off my ass and starting getting my stuff OUT there and stopped worrying if it was good enough or if it was right.

I just focused like a LASER on what I wanted to bring to life rather than on all of the ‘shoulds’ of doing that.

YOU can do this as well.

You CAN get your message out there, fast, and make a helluva lot of a difference AND a ton of moolah doing so, and you can do it pretty much from where you are NOW.

I CHALLENGE YOU BABY!

And here’s the thing –

You can TOTALLY do this yourself. YOU JUST HAVE TO DO IT.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/