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Success Mindset

I JUST MAKE SHIT UP … THEN THROW IT AT THE INTERNET***

“We have to be careful not to fuck this up…” (initial response from 8-figure marketers on hearing how freaking profitable my business is despite me following hands down NONE of the rules)

I’m going to try and outline for you how I REALLY make my money online, how it is that I have a#KatCult tribe so loyal I damn well KNOW they’d walk through fire for me (CHARGE motherfucker, fuck walking!), how it is my sales ‘process’ delivers daily cash on REPEAT and how in God’s good name I manage to create SO much freaking content.

Yep. It’s a lot to cover, but I love ya and so I’m gonna go ahead and give it ALL to you!

I’ll get into it in just a moment, first let me tell you about the last few days in which I mapped out a 100 mil EMPIRE plan!

I was in the hotseat at Frank Kern’s recent private mastermind. Six high-level entrepreneurs including myself got to spend 2 days with Frank at his house getting into the FINE details of what we each need to do to level the fuck up, ALL the way.

It was my turn for an all-round analysis and PROCESS creatin’ session, basically the pinnacle of everything we’d done on my biz up until that point. Long story short, Frank asked me a simple question and about 20 minutes and 49 tangents later I was still going. Anyway, he’d already tried to get me back on point a few times and I HAD tried, but hey! I had a lot of shit to explain! My business has tangents WITHIN its tangents within its TANGENTS! Figure THAT out!

The thing is, every time I try and explain my business model to someone I come off just sounding kind of DISORGANISED.

It’s kind of embarrassing to be in a room of such high level people and really have NO tangible answer as to what your most effective sales and creation processes are. I decided to just go with BRUTAL HONESTY, ’cause no point trying to hide the truth right?! And the truth is things are pretty MESSY up here in my head, and that certainly mirrors over into my business!

So I gave the only answer I could:

“I just make shit up basically, then throw it at the internet”

Of course my explanation from there was a little … well … convoluted, hence the eventual (and obvious) outcome of the weed. More about that in a sec 🙂

As I talked through the 200+ online products and programs I’ve made and launched these 9 years online, and the fact that my income is now about to consistently crack 300k per month, AND the fact that it really is just me making up what I feel like doing day by day I definitely felt a bit foolish, but at the same time you know what I was thinking?

I’m really not doing so bad for somebody who just does what she feels called to, day by day, day in and day OUT! I mean look – I love a good system and a sales hack as much as the next person, but there’s a pretty cool feeling to be gained from knowing that you DO in fact have the answers already inside of you and that you truly can create whatever you decide!

Clearly I’m not the only one who felt this way, as Andy Jenkins (Webinar Jam founder, who’d popped in to visit and was also presiding over my hotseat, alongside Frank) made the following comment right before the two of them got started with breaking down the best NEXT level strategy for me:

“This is pretty impressive dude. We actually have to be careful not to fuck this up.”

Which basically I took as affirmation that I do in fact have superpowers when it comes to just KNOWING how to connect, grow a cult tribe, build a freaking EMPIRE, and all on my terms.

The truth is that every time I connect with fellow high-level entrepreneurs, and those who are higher up still than me, I walk away feeling somewhat dazed at how much different STUFF they all use!

So many apps and programs and so much software I’ve never HEARD of, and the processes. By God, the processes! Just SO.much.stuff. I honestly don’t know how anyone has time to worry about all of that stuff! I have to admit I always feel a little bit of FOMO, or bright shiny object syndrome, and start worrying about whether I need to add all this stuff IN, as clearly they love it and SWEAR by it!

Especially as they’re generally a mixture of shocked and appalled when they find out that what I run my entire multi-7-figure business off?

Consists of a textedit program, a small handful of Google Drive files for sharing purposes, and project management via emails saved as draft.

I use no apps to manage or track my stuff (aside from social media).

I use no fancy software; just the very basics.

I don’t even KNOW about most of the shit that everybody SWEARS BY and says you CAN’T make it to even 6-figures without, let alone 7 or multi-7!

But here’s the thing:

When I see those shocked and appalled looks, and quite frankly also the LAUGHS, I also see something else:

Confusion.

And maybe even – maybe! – a little WONDER.

“How the hell is that even POSSIBLE?!”, I can hear them thinking.

“HOW CAN SHE DO THAT?!”

You want to know what comes to mind for me, even in the midst of feeling the dreaded FOMO of all I might be missing?

“How can you need all that?”

“Business is ultimately just about relationships. Conversation, communication, closing”.

I do things in this really old school way which apparently the entire rest of the internet deems NOT POSSIBLE, because (and this is going to shock a whole bunch of people, so watch out!) there was a time not so long ago when all this stuff didn’t EXIST, and PEOPLE STILL MADE MONEY.

MILLIONS, even.

Fact is, I’ve done it this way for 9 years online now, because I started this way and I’ve just kept going. I HAVE added in some stuff along the way (WordPress, Infusionsoft, Leadpages … that’s about it!) when I’ve deemed it helpful, but I’ve definitely deliberately NOT added stuff in just for the sake of it, or because it’s the latest “must have”.

How can all this stuff be “must have” to run a 6-figure online biz (or any online biz) when I myself am running and GROWING, FAST, a multiple 7-figure biz off the back of a GMAIL DRAFT each day?!

It’s NOT must have.
And so I don’t have it!

Now don’t get me wrong – I am definitely NOT against evolution. I don’t want to be the guy still insisting on taking his horse when everybody else is cruising in their new T-Model! But I also don’t see the point in using thing that complicate my life or my team’s, or just add more NOISE.

I just make shit up.
Then throw it at the internet.

What I DO see the point in, is anything that SIMPLIFIES and improves OUTCOMES.

The stuff I use now is as simple as simple can be, and my turnover is growing MONTHLY – I’m on track for a million a month by this time next year!

The advice I got from Frank and Andy the other day was EXCEPTIONALLY on point for me, and what I loved about it is that it created more simplicity. But I also appreciated THEIR acknowledgement of how effective my existing process is, and loved the fact that all of their advice was premised on me KEEPING ON BEING ME and continuing to do more of what WORKS. Just with a big-ass motherfucking engine, basically!

Occasionally when I meet up with other entrepreneurs I do actually check out the stuff they recommend.

Most of the time, I don’t deem it necessary. If I find it annoying or it in any way limits ME BEING ME, I definitely don’t deem it necessary! Fuck you Evernote, Asana, Basecamp, et al! Not to mention nearly ALL the other stuff!

But do you want to know why my stuff really works so well?

***I mean the truth is I DO do a fuckload more than just make shit up, and throw it out there. That’s a good way to sum it all up, I guess! If you dig into it a little more, or if I reflect for you and tell you what I REALLY think works, here is what it’s about:

I know my fucking tribe.
I LOVE my fucking tribe.
I know what is a HELL YES for my fucking tribe.
AND I SHOW LOVE AND SHARE A HELL YES EVERY DAY for my fucking tribe.

Message.
Mission.
Money.
MAGIC, baby, for real.

And I love me some GROWTH systems as much as the next time, but I’ll tell you something for SURE. I will NEVER take the magic out of my business, and the magic is me being ME, giving myself full permission to do so AND to be the crazy-ass creator all day every day.

I mean all I ever wanted to do, really?

Make shit up.
And share it with the world aka – for now! – throw it at the internet.

And they say you can’t have a business on your terms 🙂

So get ready for BIG, because baby you can HAVE it, and it’s NOT going to be just from STRATEGY. THAT – and knowing your SHIT – is critical, but you know what’s even more NONFUCKINGNEGOTIABLE?

Keep making shit up.
Keep throwing it at the world.
Keep being YOU.

And NEVER forget:

Life is Now. Press Play.

Kat

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PS. NEW Money Making Machine Online Bootcamp Day! CRAZY awesome hell yes offer and price for you coming up!

So the other day I mentioned briefly about a SUPER high-level in person bootcamp I’ll be doing later this year for 6 people. In that bootcamp we’re getting into COMPLETE empire creation – the message and the internal side of things but also ALL the processes and ACTUAL must haves for growth.

Thing is, that bootcamp is simply out of reach for most people because it is a SERIOUS investment and absolutely only for that VIFP person already playing at a significant level and able to INVEST accordingly. Not to mention it’s only 6 places in each location! (LA and GC).

When I put the offer out there, the response was STAGGERING, so I know how needed this is! I was feeling sad today about the fact that the very very vast majority of my tribe can’t do it, and I fucking love my tribe and want them to be able to do it!

Literally as I STARTED to write this blog just now, it suddenly hit me:

DO A FREAKING ONLINE VERSION.

A bootcamp DAY, which anybody can join in on, receive LIFETIME access to the recordings on, and which covers the same CONTENT, just in a larger group format and over the course of a day.

And you won’t believe the price tag I’m putting on this.

I think it’s a hands down winner all round!!

I’m planning to pull together details over the next day or two and get it opened up for you for registration, but right now here is what I need to know:

WOULD YOU WANT TO BE PART OF SOMETHING LIKE THAT if I can make the offer a total HELL YES (content + price) for you?! And if so WHAT would make it a hell yes for you?!

Hit me in the comments!

PS

Expansion.

10 Days of Live Soul Transmissions, to Help You Find and Follow the Messages Within

Day 1) Trust

Day 2) Certainty

Day 3) Self-Belief

Day 4) Empire Creation

Day 5) Your Deepest Message

Day 6) Following Soul Guidance in All Areas

Day 7) Faith vs Fear

Day 8) Accessing Flow, and Superflow

Day 9) Expanding Time

Day 10) Expanding Money

Every day will be a LIVE soul led transmission.

This will take place on Facebook video, held at a variety of times in order to account for varying time zones, and scheduled only once we have begun. Our daily soul transmissions will be guided from MY higher self and directed from and for YOURS, to help you find and FOLLOW the messages within. The messages of your spirit, your consciousness, of the who you’ve always been and yet have managed quite well to cover up a lot of the time.

This is about stripping away –

And getting back to the CORE.

We’ll dive day by day into the above mentioned areas –

And you’ll receive all content and bonuses to keep for life.

There will be daily spirit prompts which you’ll receive after each training.

And plenty of time opportunity connect with me throughout, receive transmissions direct to YOUR questions, and absorb more even than what comes through on the trainings, via the energy we’ll create in this collective!

It’s very rare for me to know in advance exactly what is coming through day to day.

I certainly don’t have the details of each day’s content. But I know that these areas have been on my heart to talk about, in particular around belief, around certainty, around living from FAITH.

We know that exactly what is meant to come through for you WILL, and then some. And that if you intend and allow for it to, it will change, most likely before we even begin, due to your energetic commitment, the direction of your LIFE!

Meaning: direct it back to absolute soul alignment.

*** NEVER Seen Before Bonus! ***

As part of this, I’ve been guided to offer a NEVER before seen bonus … one I feel super vulnerable about sharing!

It’s the exact journaling I did to allow the download of THIS offer through. How I allowed the idea to bubble up. You’ll see my doubt, uncertainty, annoyance. You’ll see what I discarded. How I went through the layers. And how I KNEW, this was the one.

I’ll ALSO add in copies (screenshots) of my conversation with my COO Ash, where I was talking through the idea and allowing it to come to life.

I want to show you the exact Idea to Launch process!

This bonus alone is EASILY worth the cost of this program, particularly when you hear the mindset side of it, in terms of STAYING THE COURSE and refusing to back away from my self until the idea showed up!

I refuse not to create!!

AND, when you register for EXPANSION today (and how could you not?!) you’ll also receive early access to the Pre-Work. This is ALSO never seen before, and brand new just for you – and it’s a guided meditation on remembrance, to help you connect back to deepest self and the most certain truth of your destiny, before we even begin.

Perfect priming, for when we expand RAPIDLY into all that is coming through in this work!

Of course I could now go on and on here, about what I could or should have charged for this, and what it’s actually going to be …

Or about all my accomplishments on line and off, with money, with purpose, with passion, with flow …

I think you know all this anyway. Even if you just me! Your soul feels what matters. And that’s ALL that matters.

But I will say this:

You’ve always known it’s supposed to be about ALL that is inside of you. That it’s meant to COME from a place of purpose, passion, and SUPER super flow. And that if you just.freaking.trusted, and showed up FULLY from that place, you’d be living in a different reality already.

THE ONE INSIDE OF YOU.

If that’s true for you right now, then LET’S GO CREATE THAT REALITY.

Right now

Press play for regular, (super fuck yes!!) upfront or payment plan

OR

Press play like a VIP, and receive the full course, plus 10 days direct photos or screenshots of my ACTUAL personal journaling, so you can see how I create and expand my life, PLUS a VIP only follow-on live Hotseat, where you’ll receive a personal transmission just for you, if you’d like one! Payment plan also available.

>>> https://thekatrinaruthshow.com/expansion

We start Monday 17 December, US time!

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