Katrina Show


When I built my first online company, Woman Incredible (fat loss, nutrition and motivation for driven women who just want more!), before I really even had any idea what I was doing or what this whole online biz thang was even about, and certainly before I had a single mentor or expert handy to tell me what to do, I somehow DIY’d myself to multiple 6-figures of seriously just-following-soul-and-flying-by-the-seat-of-my-pants annual income.

I was making about 30-35k a month before I even really REALISED just how for real this whole online thing was, or even how much money was coming in. I was so busy head down and ass up hanging out with my clients and community online, and creating cool shit for them, while also being still a relatively new Mum AND still working some decent hours as a Personal Trainer and Nutrition / Hormone Specialist, that I hadn’t even really paid attention to how well it was all going.

I know, right? Nice for some to be pulling in that sort of coin and not even notice! Well, on a side note re that – the reason I didn’t notice was in part because I’d largely not sorted my money mindset at ALL, and was so used to being broke AF and living $ to $ no matter how much money came IN, that I was still living that way. Couple that with the fact that I never hesitated to throw money at seminars, masterminds or anything growth related, often to the tune of thousands of dollars at a pop, or more, and the truth is I still WAS living $ to $.

I’ve been pretty great at making money my whole life actually, it was the holding on to it bit that took me a bit longer, and the growing real wealth bit longer still, but back then, when I literally ‘woke up one day and realised I was making multiple 6-figs / year’? I wasn’t there yet, internally, with the money stuff, or with my wealth growth behaviour.


That’s not what this story is about; that’s just a little context!

See there’s this thing people say, yeah? In business they say it quite often when they decide to get REALLY REALLY SERIOUS ABOUT GOING TO THE NEXT LEVEL AND KNOW IT’S NOW TIME TO BE A PROPER GROWN-UP FANCY LADY.

I mean –

I DO get that we all at times wanna be a proper grown-up fancy lady! I know I do; who doesn’t like dress ups?! But do it because you HAVE to, because it’s required in order to be something or GET somewhere, or because SOMEBODY said you must?


Usually, it’s a mix of voices both in and out of the head which propel one to this point of ‘now I must become organised and serious’.

Coaches and mentors maybe.
Well meaning friends or peers.
Experts in your news feed.
Family members or peeps you know only offline, who indeed know jack fucking shit about online business and possibly similar about the real YOU, and so whose opinion therefore does.not.count.

Well the reality is that the opinions of NONE of these people actually count, at least not ahead of the voice of your own soul.

And what these voices say, alongside the voice of fear in your own head, is something like this:

‘What got you here won’t get you there, you know!’

*cue stern frowny face and finger waggling.


It’s the worst, don’t you think?!

ANYWAY … (hehe … I do like a good tangent or three) –

This is in fact a true statement in a few critical ways which we’ll get to in a moment, but it is NOT true in the sense that it is said.

The mindset that every online entrepreneur and their dog, and unfortunately many of their coaches too, seem to be befuddled with, is that to go to the next level of money flow, soulmate high-level clients, and critical and respected acclaim, one must implement FANCY LADY SYSTEMS STRUCTURE PROCEDURE ETC.

Basically – stop being so damn all OVER the place! Get organised! Quit all the flowy make shit up fly by the seat of your pants while simultaneously shooting from the hip shit!

And, well, here’s what I’m here to say about that:


No girl.


Think back –

You KNOW that everything which has not only in the end WORKED for you, but also, more importantly, allowed you to feel at your best because you are BEING your best (aka being fully you!), everything which has lit you up and expanded the FUCK out of you, everything which has led to actual TANGIBLE results that meant something and also LASTED, and also met your needs for purpose and integrity, came.from.FLOW.

It came from responding to a musing, a leaning, a whisper, to catching an idea by its tail as it flew on past you, to leaning in to SOUL truth, and to saying yes to YOU.

Not to rules.
Not to strategy.
Not to systems.


Oh, so you think that that’s ‘all very well’ but that to become 6-figure, multi-6, 7-, etc it just couldn’t WORK like that?

Well, I used to think so too.

And, I listened, just like you perhaps do.

To those who said I was doing it wrong for REAL growth, I was being too much, too all over the place, and that now it was time to do it PROPERLY.

I somehow fluked my way to multi-6-figs, and so then I tried to clean up my act and be an Organised Proper Systems-Led Fancy Lady so I could get to 7-figs.


I couldn’t do it. Anxiety rising, binge eating threatening to take over me; these were just a few indications. But it also just didn’t work for me even when I DID try and beat my head against the wall and make it, from a business perspective.

And in the end, EVERY time I tried to do it this way, or paid people fuckloads of money to tell me to do it this way, I ENDED UP REVOLTING.

Y’know, peasant style. Except in this case high-vibe as fuck soul-led multi-millionaire style!!

When I look back –

I can see that what got me to 6-figs –

Got me to multi-6 –

And what got me to multi-6 –

Got me to 7 –

And what got me to 7 –

Got me to multi-7-figs per year –


EVERY step, I thought for a minute that it can’t work NOW, and I gotta serious myself up.

EVERY time, in the end, I realised I was wrong, and I WENT BACK TO WHAT WORKED.

Being me.
Making shit up as I go.
Being ALL over the place fucking chaotic, crazy, messy, disorganised.
Changing my mind continually!
OFTEN failing to follow through!
REFUSING to follow any norms!
JUST focusing on my message, my content, and letting any systems that DID come about (which they did!) come FROM flow, i.e. the system was revealed by following the flow. Not by being planned for.

Here is the bit about ‘what got you here won’t get you there’ which is true –

Your mindset baby, and specifically?

Your inner strength and resilience to be able to tell every other fucker which is not your soul to shut the fuck up as you continue to do YOU, baby boo.

And that is all there is to say about that.

I’m just here to tell you shit you already know.

I hope you’re listening, ’cause DON’T FORGET –

Don’t forget –

Life is Now. Press Play.

Kat x


Aligning to Your New Money Normal is coming!

I am so excited!!

For the first time ever I am bringing together over 13 years of soul-led multi-million $$ biz creating money ENERGY shiz, and teaching it to you all in one brand new live 6 week course!

Piece by piece and bit by bit EVERYTHING I got to learn, tap into, download, and figure out around COMPLETELY rewiring money beliefs, and then upleveling financial reality on repeat.

This course will include all the practical things I do to continually grow real wealth (boy oh boy was that a minefield for me to wade through, and find soul alignment with, at first!),

my personal daily and weekly money routines and practices,

also what I get my team to do / the behind the scenes of how we create and also manage cashflow in my biz,

the quantum side of it, the energetics of the thing,

everything you ACTUALLY need to know about clearing shit, and how to know when there IS action to take on that, what it is, how to take it,

how to know when it IS time to align to your next money goal, what that goal is, how I myself would know (and then what to do about it),

how I do my money energy work, my own feelings and relationship with money, and how I created that

as well as a literal ‘what to do and how to do it’ process to align YOU to your next money goal, right there and then together in that course. Yep, you will actually be implementing and shifting shit with me there right by your side kicking your hot ass as needed (gettin’ you soul aligned baby!)

and a whole bunch more which you is gonna have to wait to see 🙂

Be sure to drop a comment here on Facebook if you’d like to be one of the first people to know when it goes live!



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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