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Katrina Show


When I built my first online company, Woman Incredible (fat loss, nutrition and motivation for driven women who just want more!), before I really even had any idea what I was doing or what this whole online biz thang was even about, and certainly before I had a single mentor or expert handy to tell me what to do, I somehow DIY’d myself to multiple 6-figures of seriously just-following-soul-and-flying-by-the-seat-of-my-pants annual income.

I was making about 30-35k a month before I even really REALISED just how for real this whole online thing was, or even how much money was coming in. I was so busy head down and ass up hanging out with my clients and community online, and creating cool shit for them, while also being still a relatively new Mum AND still working some decent hours as a Personal Trainer and Nutrition / Hormone Specialist, that I hadn’t even really paid attention to how well it was all going.

I know, right? Nice for some to be pulling in that sort of coin and not even notice! Well, on a side note re that – the reason I didn’t notice was in part because I’d largely not sorted my money mindset at ALL, and was so used to being broke AF and living $ to $ no matter how much money came IN, that I was still living that way. Couple that with the fact that I never hesitated to throw money at seminars, masterminds or anything growth related, often to the tune of thousands of dollars at a pop, or more, and the truth is I still WAS living $ to $.

I’ve been pretty great at making money my whole life actually, it was the holding on to it bit that took me a bit longer, and the growing real wealth bit longer still, but back then, when I literally ‘woke up one day and realised I was making multiple 6-figs / year’? I wasn’t there yet, internally, with the money stuff, or with my wealth growth behaviour.


That’s not what this story is about; that’s just a little context!

See there’s this thing people say, yeah? In business they say it quite often when they decide to get REALLY REALLY SERIOUS ABOUT GOING TO THE NEXT LEVEL AND KNOW IT’S NOW TIME TO BE A PROPER GROWN-UP FANCY LADY.

I mean –

I DO get that we all at times wanna be a proper grown-up fancy lady! I know I do; who doesn’t like dress ups?! But do it because you HAVE to, because it’s required in order to be something or GET somewhere, or because SOMEBODY said you must?


Usually, it’s a mix of voices both in and out of the head which propel one to this point of ‘now I must become organised and serious’.

Coaches and mentors maybe.
Well meaning friends or peers.
Experts in your news feed.
Family members or peeps you know only offline, who indeed know jack fucking shit about online business and possibly similar about the real YOU, and so whose opinion therefore does.not.count.

Well the reality is that the opinions of NONE of these people actually count, at least not ahead of the voice of your own soul.

And what these voices say, alongside the voice of fear in your own head, is something like this:

‘What got you here won’t get you there, you know!’

*cue stern frowny face and finger waggling.


It’s the worst, don’t you think?!

ANYWAY … (hehe … I do like a good tangent or three) –

This is in fact a true statement in a few critical ways which we’ll get to in a moment, but it is NOT true in the sense that it is said.

The mindset that every online entrepreneur and their dog, and unfortunately many of their coaches too, seem to be befuddled with, is that to go to the next level of money flow, soulmate high-level clients, and critical and respected acclaim, one must implement FANCY LADY SYSTEMS STRUCTURE PROCEDURE ETC.

Basically – stop being so damn all OVER the place! Get organised! Quit all the flowy make shit up fly by the seat of your pants while simultaneously shooting from the hip shit!

And, well, here’s what I’m here to say about that:


No girl.


Think back –

You KNOW that everything which has not only in the end WORKED for you, but also, more importantly, allowed you to feel at your best because you are BEING your best (aka being fully you!), everything which has lit you up and expanded the FUCK out of you, everything which has led to actual TANGIBLE results that meant something and also LASTED, and also met your needs for purpose and integrity, came.from.FLOW.

It came from responding to a musing, a leaning, a whisper, to catching an idea by its tail as it flew on past you, to leaning in to SOUL truth, and to saying yes to YOU.

Not to rules.
Not to strategy.
Not to systems.


Oh, so you think that that’s ‘all very well’ but that to become 6-figure, multi-6, 7-, etc it just couldn’t WORK like that?

Well, I used to think so too.

And, I listened, just like you perhaps do.

To those who said I was doing it wrong for REAL growth, I was being too much, too all over the place, and that now it was time to do it PROPERLY.

I somehow fluked my way to multi-6-figs, and so then I tried to clean up my act and be an Organised Proper Systems-Led Fancy Lady so I could get to 7-figs.


I couldn’t do it. Anxiety rising, binge eating threatening to take over me; these were just a few indications. But it also just didn’t work for me even when I DID try and beat my head against the wall and make it, from a business perspective.

And in the end, EVERY time I tried to do it this way, or paid people fuckloads of money to tell me to do it this way, I ENDED UP REVOLTING.

Y’know, peasant style. Except in this case high-vibe as fuck soul-led multi-millionaire style!!

When I look back –

I can see that what got me to 6-figs –

Got me to multi-6 –

And what got me to multi-6 –

Got me to 7 –

And what got me to 7 –

Got me to multi-7-figs per year –


EVERY step, I thought for a minute that it can’t work NOW, and I gotta serious myself up.

EVERY time, in the end, I realised I was wrong, and I WENT BACK TO WHAT WORKED.

Being me.
Making shit up as I go.
Being ALL over the place fucking chaotic, crazy, messy, disorganised.
Changing my mind continually!
OFTEN failing to follow through!
REFUSING to follow any norms!
JUST focusing on my message, my content, and letting any systems that DID come about (which they did!) come FROM flow, i.e. the system was revealed by following the flow. Not by being planned for.

Here is the bit about ‘what got you here won’t get you there’ which is true –

Your mindset baby, and specifically?

Your inner strength and resilience to be able to tell every other fucker which is not your soul to shut the fuck up as you continue to do YOU, baby boo.

And that is all there is to say about that.

I’m just here to tell you shit you already know.

I hope you’re listening, ’cause DON’T FORGET –

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.