I read something this morning which brought me to a standstill. It’s rare for me to feel speechless … rarer still for me to feel shocked or ‘woken up’ with a truth about myself and how I am NOT stepping up.

I don’t mean I think I am always doing all the work of being fully me – I am continually aware of ways in which I shirk, play small, could be SO much bolder and more audacious in getting my message out, and my art from the heart! I am GRATEFUL, also, for this awareness. For the knowledge that no matter how far we go, how deep we drop, there is ALWAYS another level, another layer.

Thank goodness for that!

What’s rare is for someone who is not me to really highlight a way in which I am hiding.

In this case, it wasn’t directed personally at me, it was a blog by one of my favourite writers. As a matter of fact, MOST of the big shifts or ‘ahas’ I’ve had about myself have come from reading the blogs of my favourite writers! It’s one reason why I am so committed to my own daily unleashing of soul truth, no matter how much I at times don’t feel like it, or imagine to myself that I have nothing to say.

Funny how many thousands of words have been said, when I’ve nothing to say, simply because I make space for it and REQUIRE the muse to show up! Hmmm? Hmmm!

Anyway –

He was writing about having recently decided to opt out of continuing on in the high-level mastermind he was in.

I’m pretty sure I know which MM this was, based on previous things he’s published. One run by a very famous internet marketer. The kind of MM which I and my clients actively avoid because it’s the sort of place where RULES are taught. Y’know – do NOT follow soul, and instead do all these join-the-dots-thingies, whether or not it feels in integrity! In fact, the more it goes against what feels RIGHT, the more you’re probably DOING it right, the Internet Market-y way!

No thanks – I’ve been there, got the t-shirt and the anxiety disorder as a result of trying to build a business by NOT following soul, and I ain’t goin’ back!

You too? Thought so … we ALL always end up finding each other, us soul-led ones!

This, what I just said, is pretty much the reason he decided not to continue.

Feeling torn between being in a high-level entrepreneur environment and, well – staying true to heart and soul in business.

Sadly, the two don’t often exist simultaneously.

He wrote about this as well – about how disheartened he was or is, that there are no mastermind groups based on following creativity, alignment, INTEGRITY, heart, soul, based on truly loving and connecting deeply with one’s customers, rather than seeing them as leads to manoeuvre through a funnel.

And about how maybe he would start one.

Well, I hope he does!

But also – faaarrrrrrkkkkkkk!

As I read, I FULLY connected with his frustration and sadness, because I too have been part of high-level masterminds where slowly but surely the sinking feeling of despair – that this is all some next level certified and laminated BULLSHIT, as far as how they all try to make their money – can no longer be ignored.

In the end, soul ALWAYS wins. For us …

But there was something else I couldn’t ignore, as I read this.

I RUN A SOUL-LED HIGH LEVEL MASTERMIND FOR HEART CENTRED ENTREPRENEURS WHO ARE ABOUT PURPOSE, PASSION, FLOW, AND HARDCORE LOVING THEIR COMMUNITIES! Who ONLY sell from soul … unleash what is inside of them … create the whole damn SYSTEM based on what the inner voice guides them to … and also, just quietly, have built business to the 6, multi-6, 7 and even multi-7 level!

That’s exactly what my Inner Circle is!

Reading this mentor’s blog, the blog of a man who I have actively read EVERY word of since I first discovered in 2011, including all the archives, I couldn’t help but feel mildly stunned.

I play small, when it comes to sharing about my Inner Circle.

I mentor some of the top female entrepreneurs in our industry, and yet … I kinda sweep my high-level work under the carpet.

The truth is, and I literally only realised this this morning – I feel apologetic about it! Like I should hide it! Like my soul work – of guiding these badasses to remember ALL that they are, become it, and build an online empire which impacts millions and also MAKES millions, from flow – isn’t good enough! Or maybe –

(and here’s the kicker)

– it’s because I know that this work which comes through me, which I have been fortunate enough to be the vessel for, is SO good

SO powerful

SO transformative

Almost SCARY in just how deeply magical it is


And something in me, that shy little girl who is still VERY much a part of me, simply feels, well –

Not good enough for IT.

Have you ever felt that way? As though you are not good enough for your soul work, and you should hide, play small, SHIRK?

Never mind whether you’ve consciously felt that way – !

Do you ACT that way?

Do you play down your magic? Brush your deepest and most powerful work under the table? Only very subtly or shyly offer it to the world, almost as though it’s something that only the true Nancy Drew-esque people who actively hunt it out from you should get to know about!

I bet you do.

I KNOW I do, have been doing so, with my high-level private client work.

Partly, it’s a point of pride that my clients are the ones who dug it out of me, and signed THEMSELVES up without me even marketing the damn thing!

Partly, it’s me feeling unworthy to SHOUT IT FROM THE HEAVENS.

I’d say that’s a big part, that last bit…

After I finished reading his blog, I turned to my journal and I wrote –

“My Inner Circle is the most powerful Mastermind for heart and soul-centred ‘from alignment’ entrepreneurs in the WORLD. I allow myself to be all that I am meant to be as a leader of this.

I HONOUR my damn responsibility to stop hiding, playing small, NOT being seen, as part of this! To share with the world what I know is meant to impact them!”

I wonder what would happen, don’t you –

If you decided to do the same with YOUR deepest work.

The thing is, everyone who follows or knows me knows I stand AGAINST the ‘system’ in internet marketing.

I’ve built a multi-7-figure location and lifestyle free online empire, simply by saying ‘fuck the rules’ (after I experienced first-hand how TREACHEROUS it was to try and follow ’em, and decided that NOTHING was worth that!), and by sharing my message, my soul work, my art.

Creating literally hundreds of online products and services, launching hundreds of times now in 12 years online, creating DAILY free content, and having it ALL just be a product of following inner guidance!

I consistently break all the rules of the industry, do it my way, let it be what FEELS right –

And I consistently continue to improve, in all measurable physical as well as – most importantly – internal results.

I’m not shy about shouting this stuff from the heavens, and selling my low-cost online programs, which deliver EASILY 100x the value of what people pay for them! I know this because I KNOW it, but also because I receive literally dozens of thankyou’s, to the tune of ‘you changed my life … I always believed it could be this way … you are the person who has MOST impacted me … I’m doing what I was born for … etc’ … dozens of messages like this DAILY!

But yet, when it comes to the work I do at the HIGHEST level –

When it comes to being a leader of leaders –

And knowing that I have literally impacted some of THE most powerful soul-led badasses in our space to GO ALL IN ON BEING THEM –

Thus finally accessing abundance and FULL flow of money, fame, success, HAPPINESS, heck even body love and life stuff, in a way that following the ‘system’ could NEVER provide –


I don’t really talk about that!

I don’t actively promote it!

I do NOT shout it from the heavens!

Anyone would think I was committed to NOT growing my high-level Mastermind!!

So I guess what I’m saying is –

I run the BEST damn mastermind in the world for entrepreneurs who know they are meant to make millions, impact millions, and change the world but who refuse to do it from anything BUT soul and alignment.

The work I do with my private clients is deeply transformative, on a soul, cellular and DNA level.

And now?

Imma ’bout to start shouting about it.

You too, with your stuff?

Good good.

Let’s go then.


Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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