Live Your Passion, Money Mindset

You Can’t Make Money From Your Art

If you want to make money from your art, you must be mad, wild, irrational and free to create what’s within. You must have ZERO strategy. But at the same time? Use this strategy:

Short version: You can’t wear your business hat and your artists hat at the same time.

Your art can certainly HELP your business; might perhaps even form the foundation of a business, but you can’t do your art FOR your business.

It’s a fine line to walk, and one that has destroyed many a true creator; turned their work into something that reeks of conformity and performance and please.

The luckiest of us as artists might one day look around and realise that simply by virtue of showing up, day after day, and creating our TRUE work, we’ve gained a following and from that following a business has in some way built; money been made and an impact created.

The most foolish of us, at that point (and I count myself in this foolish group; fortunately it was a temporary trip) will then seek to Officially Monetise Our Art.

At the EXACT moment we make this decision, even before we act on it, our art stops becoming art.

ART, the true art that is unleashed from within, that you do first and foremost for YOURSELF, cannot serve a purpose OUTSIDE of you. It is done for you and from you and BECAUSE IT MUST BE DONE.

And if it then brings you success, or acclaim, or helps you to build a tribe, that’s GREAT. But it’s not why you do it.

Because an artist, a creator, a natural born leader with a burning message that MUST be shared, that person unleashes their (true) work from a place that is so messy, so mad, so wild, so often IRRATIONAL that how can it possibly have anything to do with BUSINESS or STRATEGY or GROWTH or INCOME creation? If those things happen as a result of it, it’s because what was created was done so with COMPLETE ABANDON TO THE WORK, not because there was an INTENT for a certain outcome.

In other words:

Art is done for art’s sake, for your sake, and because it can’t not be done, and anything that comes from that art is a wonderful bonus but it IS NOT THE REASON.

If this doesn’t make sense to you, intuitively and absolutely, or if you wonder why you’d bother to create for the sake of creation and without a guarantee or at least a plan to use that creation in some way for your gain, then you and I were not made for one another.

Not as writer – reader, not as client – mentor, and very likely not even as friends.

The true creator knows that the ONLY gain truly POSSIBLE from creation IS THE CREATION ITSELF.

So whilst you absolutely CAN get paid to do what you love you cannot TELL WHAT YOU LOVE TO GET YOU PAID and expect to then remain true to doing what you ACTUALLY love, as it needs to be done.

So how then do you blend business and art you might well ask? How do you ‘profit from your passion’, make money doing what you love, grow an incredible tribe and make an incredible difference by just showing up and BEING YOU!

Well, I’m glad you asked … and I have some thoughts 🙂 … please realise this is still a journey of understanding for me as much as for you! And we both need to realise that the journey will never end; we will never ‘figure ourselves out’, and that’s okay.

But here is what I’ve learned about being a true artist who is also a businesswoman seeking to BLEND that art with her business:


True art is created for you, and you alone. You create it from somewhere deep within where there is no rhyme or reason, and it’s impossible to identify where it even came from or why it must be created. But yet it must. It flows THROUGH you and when you’re releasing it there is a sense of time standing still yet at the same time being all around you, you’re vaguely aware of particles of matter floating by of which you are one, you’re vaguely aware of a life to get back to; a business to run, a schedule to keep but none of it matters.


You’re vaguely aware, when creating true art, of the reaction your art might get (although you never really know), but whilst it’s of interest to you the truth is it doesn’t really matter because either way, you’re going to keep on creating.

True art might help people, move them, inspire them or even cause them to take action in a way that can help YOU (aka join your tribe, buy your stuff) but it can NEVER be created for that reason.


You can’t checklist your creation off a daily task list. You can’t tell it that it has to show up, at it’s best, and perform. You CAN create in small grabs of time and space on occasion, but you can’t just DO THAT ON COMMAND.

If you’re serious about your work as an artist you will create space for it, and you will nurture it. You’ll coax it out. You’ll prepare your mind, body, soul, through whatever means necessary in order to allow for art to flow. And then when it flows you’ll LET IT FUCKING FLOW you won’t try and tell it HOW to flow.


But here’s the trick:

This will only happen if you release the need for it to ever make you money. If you wouldn’t do it anyway, for EVER, for no other reason than that you HAVE to, then IT WON’T MAKE YOU MONEY.

But also, this:

Just because you release the need to ever make money from it doesn’t mean you’ll ever make money from it 🙂

You might. Or you might not. Are you willing to do it anyway? Do you HAVE to do it anyway? Is it PART OF WHO YOU FUCKING ARE and therefore there’s no QUESTION but that you’ll do it anyway?

If not, then PLEASE –

Spare us. And yourself.


Same way anyone makes money. Solve a problem, cure a pain, put forth a result. Listen to what people most want and need and then help them get it.

Which people? The ones you feel called to help most, if you like. Ones you know you CAN help, most certainly. Ones who want to pay you money to help them, definitely!


I don’t know, is it? Does it feel that way to you? Don’t do what you don’t want to do, ultimately! But also know this:

You can’t TELL people they should pay you money for you to create your true art from the heart! You immediately turn your art back into a performer; you place rules and restrictions around it and you make it not real!

But, the good news:

You can LINK your business to your art. My truest writing is often messy, nonsensical, angry and painful to read … it often has nothing at ALL to do with business or ‘making money online’, which is one of the primary desires of my tribe. But yet, it has EVERYTHING to do with being in business as an artist, a creator, a natural born leader with a true message to share.

Because it’s the story of me, and that’s who I am.

So, I’ve been smart and also strategic in choosing as my tribe fellow natural born artists, creators and leaders who want to make a ton of money and a helluva’n impact, but who also want to DO THEIR TRUE WORK in the world.

It makes sense, that if you’re one of these people, then MY true art will speak to you; much of the time.


Do you see the distinction?


Well, you can sell your art, if you like. I sell mine in the form of posting my nonsensical often whimsical often angry and probably OFF putting blog posts like these; using it as a means to either draw you in to my tribe or turn you away.

That’s me, using the real me, to sell brand me.

I also sell books on Amazon, which is essentially more of the same, and makes me a few dollars on the front-end; more still on the back-end in terms of people who then Buy My Stuff.

And sometimes I even sell entire programs based on my true art. The most powerful online program I ever created, one I would consider ESSENTIAL for any artist / creator / leader who actually wants to PROFIT from who they are without LOSING who they are, is my 6-week online Purpose Passion Flow home-study program.

It’s also the least successful online program I’ve sold. Because it didn’t solve an IMMEDIATE ‘how do I make money online’ problem, which is the ‘uppermost of mind’ pain of my tribe. Even though, ironically, if you really wish to achieve that you DEFINITELY need to get into purpose, passion and flow 🙂

So, my point:

Sell your art, if you like. But don’t USE your art to try and create a million-dollar business, or even a $100 dollar business. DON’T USE YOUR ART TO PERFORM!!

So what do you sell?


To problems.

For your chosen tribe.


The GREAT thing is that if you’ve chosen your tribe well (just based ’em entirely on yourself, is the easiest and most fun way!) then you WILL be able to blend it, quite closely.

Every single one of my online programs, every single mentoring intensive or private session I do, is based on my deep desire to help other natural born artists / leaders / creators to share their true work with the world and make a ton of money and a helluva difference in doing so.

It is BASED on my belief that your art and being who you are MUST be let loose into the world and that it CAN help you achieve your wealth and other goals. SO LONG AS YOU WALK THE LINE and remain TRUE to your art first and foremost.

So, I teach the things that natural born artists, creators and leaders need to know.

About identifying their true tribe.

About understanding pain points.

About packaging and positioning and making a LOT of money online by offering solutions to the SURFACE needs of their audience.

About doing so in such a way which also gets to the DEEP needs and desires of their audience.

One of the things I teach is that if you let your TRUE art out, you can build an incredible following just for being you and you can make a lot of MONEY being you.

But you CAN’T DO IT BY SELLING YOUR ART (even though yes, that might happen as well!), and you can’t DO YOUR ART FOR THAT PURPOSE.

So you do your art because you do your art.

You let it forth into the world and trust it will have an impact, and that part of that impact will be that it will serve as a MAGNET to draw new people – aligned ones – into your tribe.

And then because you have AWESOME SHIT TO SELL THOSE people, shit that is likely BASED on your art and RELATED to it, but is not, in the purest sense, your art, you’ll make money.

Did you make money doing what you love?

Yes, essentially.

Did you do what you love so you make money?


I know it’s confusing.

I know not everyone will get it … and nor should they.

But if you do get it, then here is the VERY simplest way to act from here:

Show up every day and be mad, irrational, messy and free.

Be the artist you were born to be, and do it however it must be done, for yourself and because you MUST.

And then, put your business hat on, and get to work building your brand, serving your tribe, and making money.

Trust that the two can blend.

Assume that they will!

But don’t make it a condition of you doing the work you were called to do in the world.

Ultimately you’re either called to be an artist, a creator, a crazy one, or you’re not.

And if you are? Then you do it because it’s who you are and what it does for you, not because of what it can do for you.

So if you’re putting your artists hat on today, put it ALL the way on and embrace the madness. And if after that you want to wear your business hat, and the artist in you shines through in that then GREAT. But don’t try and wear them both at the same time and expect to create what’s truly hidden in your soul.

Want to know the funniest thing of all here, and pretty much the counter-attack to this entire post?

If you’re going to create MASSIVE fame, fortune and freedom as an artist-entrepreneur it’s probably going to come based on being who you really are and letting your true work forth into the world.

So I guess if you’re serious about making the BIG money online, you should strategically set forth to create your true art and let the madness shine.

Right??? 😉

Don’t worry … most people won’t get that.

The true artists will.

If you did, or if you didn’t, either way, remember:

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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