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Success Mindset


A few weeks back I got a pitch in my DMs from a former client, a woman who attended one of my in person retreats in 2015. She was offering to demonstrate some value to me in a particular area of my business and, if it were to go as desired, that I could then hire her services ongoing.

I get a lot of pitches in my DMs. Most are spam based (hello IG pop-up accounts!), and most of the rest are not relevant. Usually they’re poorly worded –

And almost ALWAYS the person has clearly copy and paste something rather than make it personal to me, and my company. I REALLY hate this, it’s a pet peeve. Surely if you’re going to pitch someone on something you can take 2 seconds to personalise at least the intro to your lil script there?! I do also receive some nice, personal, super well thought out pitches, but most of THOSE tend to be for something I already have covered, or just don’t want.

In this case, the pitch was personal (super personal, super tailored to me and my biz), it was clearly research based, it clearly laid out a possible course of action, and it called me TO action, if I felt so called. I DID feel so called, and so after a little back and forth, I said yes.

Last night I was going back and forth on email with this new support person on my team, and it got me to thinking and I guess admiring the fact that she had proactively shown up, demonstrated her value, offered me said value, and given me a ‘hell yes no brainer’ offer that I didn’t want to say no to. Whether or not that makes her and her services indispensable to my business I don’t yet know. It’s too soon to say. But it MIGHT, and then ongoing payments will be made, an agreement reached, and both parties getting something they want.

This is some basic shit, yeah?

offer value
– offer it in such a way that your prospect can clearly understand what it is, and how it can help, as well as the terms and structure
– offer it in a way that is personal to them, speaks to their needs and / or their soul so that they CAN’T SAY NO (and don’t want to!)
– offer it with a clear explanation or implication around why YOU are the person who can help, what your expertise or magic is, and why that is relevant
– offer it with a deal or investment that is a full body fuck yes for both parties


Marketing and sales 101.

And yet –

take a look around the ‘net, and – God forbid – perhaps even on your own wall, and ask yourself how many of your own offers, sales posts, calls to action, meet these simple criteria.

Daily I see people throwing offers out there which are ‘feel good, ‘nice to have’, ‘kinda sorta interesting or of value’, or, in a disturbing amount of cases, just plain confusing and NOT RELEVANT.

Maybe it’s just that those offers are not for ME, and so I don’t see or get the value, and it doesn’t speak to MY soul. Maybe all the people I see out there who my experienced soul-led marketer’s eye quickly assesses as having NO FUCKING CLUE WHAT THEY’RE DOING – or just being lazy as all get out about doing it – are actually speaking PERFECTLY to their ideal peeps, making all the monies, and impact, and fun!


Nah, I’m certain – !


The reality is as it’s always been. 0.01% of people in ‘the space’ (whichever space you like!) are actually making real money, and a real impact, and are the winners who will keep on winning no matter what.

But here’s what sucks. What makes me sad. What is next level bullshit, really, because it’s SO easily fixed!

The fact that only a teeny percentage of peeps are making real moolah and allowing their soul work to BE OF SERVICE does not mean that only those same peeps have value to offer the marketplace!

Let’s make it personal:

I bet YOU have massive value that the world should get to hear, and I bet that no matter how much money you’re making right now, you ABSOLUTELY know you could – even should! – be making more.

In short, more people should be picking up what you’re puttin’ down, and you should be making more money for it!

So why aren’t you??

– Maybe you haven’t decided to
– Maybe you got all sorts of ‘blocks’ to clear
– Maybe you don’t have time
– Maybe you need to get yo’ systems sorted
– Maybe a bunch of stuff!

And maybe, just maybe, one of those reasons is that you’ve DROPPED THE BALL on making your offers clear,



To your soul peeps.

Handy hint: making it a hell yes offer they can’t say no to allows you to transcend your ‘blocks’ and shit, instantly 

So let’s get real:

Maybe you’re doing that thing where you put out the links, the calls to action, but it’s kinda from a place of ‘well, they should just know / feel to buy’. Lazy ass marketing, which often is covering a fear of not being good enough, not able to really help people, not worthy of your own desired abundance and freedom, or a mix of all of that.

And here is what’s up with that:

Those doubts and uncertainties?? You get to CHOOSE whether or not to confirm ’em as real.

Guess what? You’re already choosing, with how you’re showing up right now.

Being the top, being one of the few who actually makes it, and continues to go from strength to strength, it is absolutely NOT just about being one who has a powerful calling, message, gifts.

Fuck your ability to help people! If you can’t SELL to them it means nothing. And you know when I say ‘sell’ I am NOT just talking about exchange of money. But yeah – I definitely AM talking about exchange of money as part of it!

Today I urge you

Pull your damn finger out. Stand up straight. Shoulders back. Boobs out! (Or manly chest out, I’ll take that too!). DECIDE to actually damn well be who you are at your core. DECIDE to transcend fear and doubts bullshit conversation. DECIDE to believe in yourself, not just talk about it. Hey – if you know you’re actually full of shit and the fear voices are valid, then decide to do something about that! But for many people, and maybe you –

Why you’re not making more money is you’re just not doing the damn job of clearly and effectively communicating your offers in a way that makes ’em scream yes.

It’s not rocket science gorgeous.

Want people to buy?? Meet ’em where they’re at and show ’em who you are and what you’ve got.

If it feels any more complex than that, I’d backtrack and get clear on those things before you worry about tricking up your marketing.

The space will only get more crowded.

Which means that those of us who are real can ever more effortlessly bodysurf the crowd all the way to the stage.

So –

Decide who you are.
Act it.

That’s all!

Don’t forget –

Life is Now. Press Play.

Kat x


✨✨ Success Frequencies.

Let’s talk about them. Breathe them in. ALLOW them in. And then dial them TF in.

Are you ready?

There are certain ways of being, of operating, of thinking, and perhaps most in particular of expecting which are currently dictating your outcomes in every area of life.

You are, quite literally, coded. Programmed. Running on a frequency of … X.

With X being, well – whatever you see around you most days. Whatever you experience. Feel. Know to be true. Receive and hold onto. Receive and do not hold on to. Or do not receive at all.

There are certain things in your life which right now you can click your fingers and command to replicate, on repeat, and they do.

And there are other things which SHOULD be in your life, which you yearn to have in your life, which sometimes you get a glimpse or a taste of or even an entire mouthful, and then they’re gone, into the night, maybe never to return again, shrouded in mystery and frustration but yet at the same time that deeper part of you knows –

it’s not supposed to be like this.

It shouldn’t be.

I don’t accept it!

And I WILL move past.

You look into the future you see inside of you and you know that it is ALL real, ALL available, ALL true, ALL there for the taking. A virtual sushi train of wondrous life options, every one of ’em just a choice you can pluck off as it rolls on by! Don’t see what you want, not exactly? All you gotta do is ASK, and it’ll be freshly made for you!

Your belief around the impossible is OFF THE CHARTS.

And it always has been.

Your PROOF, of CREATING and ALLOWING the impossible is also pretty darn off the charts, if you do say so yourself. Which you don’t have to, because others do it for you!

It’s ALWAYS been this way for you, you’ve ALWAYS been able to dance between realities and choose the one you wanna keep.

But yet –

it feels, so much of the time, as though you’re teetering.

Teetering on the edge of will I / won’t I let myself FULLY go and receive, create, allow, BE –

or will I fall back into normal, into rules, into worries, into shoulds, into the dreaded dreaded fear that it’ll somehow all just stop working and I’ll find out there was never anything special about me at all, never anything wondrous about what I could do, and that I just somehow … fluked things for a bit.

Sometimes you’re CERTAIN which way you’re going to topple.

And other times you’re terrified you have no idea at all, and if you did you wouldn’t want to know.

But what you do know is this:

When things are working.

When things are flowing to and through and from you in the precise ways they should be.

When things are OH so yes.

When it’s all just coming together, the different areas of your business your money your life and YOU just rolling PERFECTLY, like a beautiful and impossible to replicate orchestra, pure MAGIC –

it’s not because of what you did.

It is not because of how you planned, followed the plan, did it right.

It’s not a list you ticked off that made it that you got to then GET.

It’s not because you followed RULES for success.

Or really anything at all.

It’s because you were playing life on a certain frequency. You were tapped in, dialled in, LEANING all the way in to something you can’t even fully describe but you KNOW when you’re in it.

You were, not to be too corny or cliche about it but we’ll say it anyway ’cause it’s true – one with life itself. Dancing the most beautiful dance of BEING FULLY YOU with the wind beneath your wings nothing other than God and truth and the very fabric of the universe, what else could it be?!

Put simply:

you had those Success Frequencies switched on to high AF, and you were using ’em.

Want to know how to do that more, in fact any time you choose, in fact with complete calm understanding of what it is you ARE doing and how to tap in and BE in that energy, that place, that receiving, at will?

It’s always been available.

It’s ALWAYS been right there for the taking.

EVERYTHING you’ve suspected this whole time is true.

And now?
We’re gonna get you understanding it (every last bit).

Living it (as naturally as breathing).

And UTILISING it to let life unwind to the places you’ve been waiting to be (the way it’s meant for you).


Success Frequencies with Katrina Ruth, beginning February 1st.

12 audio deep dive trainings.

12 homework worksheets designed to break you open, wake and shake you into the place your inner self is already meant to be playing in, and lead you to specific steps YOU get to take in order to see drastic life elevation … aka RESULTS, the ones you want and are waiting on … in every area of your life.

24 days in total to revolutionise your life, how you see yourself, and how the world shows up for you in return.


Changes everything.

Full price: $497

Pre-register here today and you pay only $197 total, or 2 payments of $109.

Or, go VIP with: $697 full price, pre-register today and pay only $297 total. VIP includes VIP only closed coaching Q&A session with Katrina Ruth, full recordings of said session, plus a surprise Success Frequencies VIP only training.

Here’s what it comes down to:

You’ve always known that the work is about so much more than the work. AND YOU KNOW WHAT THAT MEANS. There’s not a single extra second you will one day be relieved you waited to go all in on that.