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Katrina Ruth
Success Mindset

Your Greatest Hurdle to Success: Get Out of Your Own Way!

Success is such a funny game, don’t you think?

We get all fired up, energised, and excited about what we want – perhaps while attending a seminar or event, or when speaking with our mentor or mastermind buddies, or just in a particularly caffeine-fuelled journaling session. We’re certain, we’re ready, and we’re going to make! shit! Happen!

We write PLANS and ACTION STEPS for God’s sakes!

And then, for the most part and no matter which way you might try to glam it otherwise, we go back to doing precisely what we were doing before, within a week or so usually, and often less.

Which is to say –

Taking vague and careful action, trying not to rock the boat TOO much, trying to maintain equilibrium so that, you know – people still like us and buy shit from us and so that we are SAFE.

Well guess what sister?

Safe doesn’t equal success.

In fact I’d go so far as saying that trying to make sure you stay SAFE is a surefire way to EVADE success!

Oh, so you think you’re not playing it safe, that you’re a rebel with a cause, you know what you want and hell NO you’re not afraid to take it and that YOU are one of the 1% within the 1% who actually GO ALL IN?

Guess again.

You’re playing it safe when you say you don’t want to DO that again, not really, not that way, but yet you keep doing it because that’s where the money is coming from or where you think it is going to.

You’re playing it safe when you nod your head as a client spins bullshit about why they haven’t taken action and why that’s okay, and you EMPATHISE with them instead of telling them what they actually need to hear.

You’re playing it safe when you tell people that ‘x’ is the way to success and that yes, of course you can show them, when the truth is you don’t give a fuck about x, you hate x, x can go take a long walk off a short cliff for all you care because it’s not ABOUT x and why can’t people see that and besides which YOU are not even good at x!

You’re playing it safe when you don’t tell them about y, which is what they really need and you know it, but you’re scared they won’t care, won’t listen, won’t PAY.

You’re playing it safe – and kinda like a ho – when you do shit for money that you don’t really believe in, for people you don’t ADORE, and in a way that doesn’t suit you.

You’re playing it safe – and STUPID – when you continually shelve having a REAL crack at your REAL dreams, actually admitting those dreams in the first place and being okay with dreaming ’em!

You’re playing it safe when you spend your days RESPONDING to people because you have to keep up, gotta stay on top of things, gotta be professional, can’t risk upsetting anyone, gotta work for that dollar honey and make sure they LIKE you, instead of spending your days PROACTIVELY not giving a fuck about whether people like you because YOU sure as hell won’t like you if you’re not living your life all out AS you.

You’re playing it safe when you once again tone those fired up fantasy dreams down a little –

Tweak them to make sure they’re REALISTIC –

Or say that you can’t yet because you’re not sure, not ready, can’t afford it, and besides, what if?

You’re playing it safe because you’re not going all in.

You’re playing it safe because you rarely even fucking admit what going all in would MEAN to you!

You’re playing it safe because you spend the MAJORITY of your time and energy fighting for a cause that is NOT YOUR TRUE CAUSE.

You’re playing it safe because right now, you’re trying to make it work for right now so that one day, it works the way you really want it to.

Well guess what honey? You will reap what you sow.


I can prove you’re playing it safe you know.

Not just because you’re nodding your head right now, thinking fuck, yes, I am.

And fuck, yes, WHAT the fuck is with this, why don’t I just DO it already?!

But because if you weren’t?

If you were playing ALL OUT for the life you want, to create the business and have the impact you DESIRE?

I would have noticed you.

And so would everybody else.

But how the heck is anybody gonna see the real you when it’s hiding behind the primped and polite stepford-you?


The careful girl.

Who blends in.

With the other careful folks.

Who blend in.

To one big stepford-y pile of blandness.

Which we collectively call – entrepreneurs. Or coaches. Or consultants. Or nothing at all, because why would we call people we don’t see anything, really?!

But which we absolutely do not call leaders.

Which we absolutely do not SEE something in.

Which we absolutely, for the very most part, simply don’t NOTICE.

Because why on earth would we notice you when all you’re doing is rehashing the same stuff the rest of your industry is doing?

When even the more assertive or ‘out there’ stuff you try and do is just a copy of someone else’s TRUTH?


Because …

You’re so darn safe.

Because …

Ironically …

You want to BE safe.

But here’s the thing about playing it safe, so that you can be safe, so that things work until such time as you can do the real work you want to do –

It is NOT fucking safe to expect true success – financial or otherwise – to come by trying to follow along with a system of PEOPLE PLEASING and paint-by-numbers entrepreneurship which for the VERY most part results in failure!

It is NOT fucking safe to place YOUR destiny in the hands of somebody else, which is what you’re doing every time you fail to do you!

It is NOT fucking safe to KID yourself that if you’re a good girl and do things the right way, the appropriate way, the careful way, that at some point some magical deity will come and pat you on the back and tell you that your reward is you now get to live the life you really want!

And it is in NO WAY FUCKING SAFE to think you can afford to continue letting the days pass by in this manner; that there’ll still be time for going all in, and that you really WILL do it one day, despite the fact that with every day that passes you continue to TRAIN yourself into so-called safety which is to say you TRAIN YOURSELF OUT OF SUCCESS.

So here is what you need to know about success.

Here is what it takes to create success the WAY YOU WANT IT.


1. Be bold about what you want, and be fucking clear.

Wishy-washy dreams create wishy-washy outcomes. Pretty simple.


2. Be ALL IN or don’t bother at all.

SAYING you are all in does not mean you are all in.

ACTING as though you are all in – day in and day out and no matter the outcome – means you are all in.


3. Ignore what anybody else has to say or think about your goals and actions.

Are they you? No? Then they’re not qualified to comment on what is right for you. If they are somebody who has achieved what you want to achieve then the are worth LISTENING to and LEARNING from but you still have to decide the action forward and then do it.

If they have not achieved what you want to achieve their opinion is literally worthless, and listening to it makes YOU stupid.

Somebody believing that they have your best interests at heart, and care about you, whether or not this is true, does not make them qualified to comment on how you can reach your best outcomes!


4. Quit being such a wimp about it

You want it? Then frreaking well own it (see Step 1) and then do what is necessary. No trying. Just doing. If you don’t FULLY believe you’ll get there why waste your time trying? Trying gets you nowhere. Trying is safe. Trying is for stepfordpreneurs. Trying is for those who want pats and hugs and fairy floss kisses and a gold star for effort rather than to win the fucking race. Winners don’t try, winners WIN.


5. Be commited to the work regardless of how you feel about it

Stop second-guessing yourself.

Stop worrying about what might happen.

Stop doing the outcome-based work based on whether you FEEL like it.

Stop playing the dance of the fool, with one foot in for just a second before you run screaming back to the shore like a silly little girl, pretending you want to go all in but meanwhile the winners are already fully submerged and they are NOT waiting for you.

Just. do. the. work!


6. Believe unashamedly that you will get there, and have every right to

If you question whether you are allowed to succeed, then guess what – you’re not.

If you question whether you’re GOING to succeed, then guess what – you won’t.

If you worry whether you will fail or it will hurt, then guess what, you will and it will! Those last two are true ANYWAY by the way. Which has nothing to do with your ultimate ability or CHOICE to succeed.


7. Be willing to suffer for your dreams

If you can’t face being broke for as long as it takes to succeed, don’t bother starting.

If you can’t face the endless uncertainty and not knowing, and waiting until your hard efforts pay off, then don’t bother starting.

If you can’t face the TURMOIL and TORTURE of your best efforts at first not paying off and perhaps for a LONG time not paying off then don’t. bother. starting.

if you can’t face the knowledge that your worst fears MIGHT COME TRUE then don’t bother starting.

If you can’t face whatever comes your way, whatever people think, whatever it takes and however much of it it takes then very simply? Don’t bother starting.

But most of all, and this is what it really comes down to because otherwise everything I just said is just nice to think about, nice to FIRE YOU UP like a good ole’ motivational seminar or speech –

If you can’t start now –


And with FULL determination and certainty that you WILL get there?

Then don’t bother starting.

Success is very very simple.

Decide what you want.

Go and get it.

Anything that you believe makes it LESS simple than this? Is you getting in your own way. It’s not the universe out to get you. It’s not God not smiling on you. It’s not because you don’t have time or money or what the fuck ever.

It’s just you.

Not really wanting it.

So get out of your own way.

And get to fucking work.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.