Live Your Passion, Money Mindset


Allow me to be perfectly clear:

You can put money first, or you can put art and doing the work you were called to first, but you can’t do both.

Spoiler alert, in case you really don’t care to read the rest of this post right now and just want the juice:

Yes. You CAN succeed wildly in both areas. It’s a fucking tricky tightrope to walk though, and one that depends upon you ABSOLUTELY knowing what your absolute priorities are and absolutely committing to LIVING by those priorities.

This piece is for those who want to learn not only how to walk the tightrope but how to dance gleefully and twirl merrily on one foot down the fucking tightrope, stopping for the occasional loop-de-loop.

You wanna have it ALL, baby, on your terms, where you get to show up each day as the crazy mad creator you are but where you also run a freaking EMPIRE and lead your own revolution?

You can.

You can.

You can.

And actually as far as maintaining the balance on that oh-so-high tightrope goes, it’s like anything. Learn the moves and how to roll with them and you’ll be able to do it with your eyes closed.

Of course you’re going to fall and probably break a TON of bones (or at least get a ton of knocks) a gajillion times first, but hey – you already know that. Might as well fall hard on the way to your TRUE dreams, right?!

So yes. Having it all. Absofuckinglutely doable.

But let’s be CRYSTAL clear first about what actually matters more to YOU?

Money – ?

Or your art – ?

Which is it gorgeous? Which is it for right NOW? Just be honest with yourself! It’s okay if it changes along the way, and well it might, but right now you have to choose, because if you don’t know what you most want to make?

You’ll likely make nothing.

Which is how creators end up both broke AND frustrated, not making money and also not doing their true work!

If your focus is money, then in this world – the online world, and much of the off – your task is simple:

Find a way to attract or hook in clients with a burning deep need
Be able to help them fill that need
Offer them (for money) ways to fill that need

Repeat repeat repeat.

Of course most people who try to make money online don’t because they manage to screw up at least one if not all of those simple steps. Maybe because they haven’t taken the time to learn (or apply) the details of each step but maybe – just maybe – because they don’t really CARE.

Because at the heart who they are? Is someone with a song within them, just waiting to be let free.

Someone with music that wants to escape –

With a message to share –

And with powerful creative madness they want to shake the world with.

And as they go through the motions, of building a business, of marketing, of lead generation, of selling, of serving and delivering, the underlying and often dominant feeling is FUCK THIS SHIT.

Because these people?

Were born to create not hustle.

CAN they hustle, can they hustle like nobody’s business, can they make a TON of money following the system?

Of course! But that’s not really my point here is it, and besides … the effectiveness of following the system depends upon following the system in the first place, and the problem with not really GIVING a fuck about all of those rules … systems … strategies … is it’s tough to consistently ACT like you give a fuck.

You might do it for a day –

Or a while –

And maybe even give it some really good effort –

But you’ll always, ultimately, veer back to the path your heart is pulling you towards.

And if this is who you are then honey you can SAY your focus is making money right now – it needs to be, it has to be, you have to MAKE it so, YOU NEED MONEY and then later you can do the work you REALLY want to do; it’s okay, you don’t mind! – but seriously –

Just give up already.


You can HUSTLE without being a hustler at your deepest core.

You can TEACH without being a teacher at your deepest core.

You can SELL without being a salesperson at your deepest core.

But you can’t be an artist, a creator with a message of truth, someone born to shake the world, at your deepest core, and ignore that calling.

You can’t, quite simply, because you WON’T.

And let’s be honest … haven’t you experienced that already?

You go through the motions –
And about the business –
Of building your business –

But you just … can’t.

And you don’t know why.

And it scares and FRUSTRATES the hell out of you, when you’ve spent money, and time, and a GOD damned hefty amount of energy learning the RULES of this whole thing and you can totally SEE HOW THIS SHIZ WORKS but yet you just don’t freaking well DO it!

And your mind screams at you, daily:


Can I tell you?

There’s nothing wrong with you …

You’re just not BEING you!

And you need to let go.

You need to let go, first and foremost, of putting the money and the business ahead of your true work, your art, your fucking CALLING honey.


And whether you’re actively PURSUING that and so therefore reaping the REWARDS of that (the ultimate of which of course is the reward of doing your true work, but yes I do also mean money and impact!), or whether you’re just telling yourself ONE DAY, either way –


So you might as well save yourself the TROUBLE –


The silly GAME –

Of being a big bad business boss.

Can you DO that, as weLL?

YES YES YES. But you can’t BE that, and before you do ANYTHING, if you want to actually build a life you do love and live the life you were BORN for, you’re going to have to start focus on BEING who you actually are, who you were called to be, and who you truthfully want to be.

So what DO you want to be gorgeous?

Someone who knows the ins and outs of online marketing, and rocks that shit, makes a ton of $$ and even a difference, but all the while your soul is SCREAMING with the pain of not being allowed to BREATHE?

Yes? GOOD LUCK THEN, and on your way! Nothing to see around these parts … firstly because you’re fucking DOOMED, for the reasons I just outlined about how you DON’T EVEN FUCKING DO THE WORK anyway, and also by the way even if you’ve managed to make MONEY this way you know it does NOT feel like wealth … and secondly because you bore me to tears, and I have nothing for you, nothing I’m even CAPABLE of teaching you, so LEAVE.

But if you want to be the you who you were born to be –

The wonderful terrifying you –

The crazy mad artist you –

The you who has a message to fucking shake the WORLD with you –

(And who also, by the way, FULLY intends to make and impact millions!) –

Well then baby –

Really – !

Why not just start bloody well being that person then?!

Why continue this ridiculous FARCE of trying to build a business when really what you want to do is create create CREATE?!

Why continue putting MONEY ahead of the work you were BORN for?

But okay, I know – don’t answer that! Because you need money. Because you need to build your audience, right, so that you can then share that true message and work with them! Because you want to reach those millions, and well, that’s what you’re trying to do. Because you want to be an artist and a revolutionary fucking leader!



Do you see my point here?

You can try to make money based on doing the true work you were called to do, but if your focus is on making the money as your HIGHEST ‘need right now’, then you will NOT in fact be doing the true work you were called to do.

You’ll be performing, for peanuts, like a monkey. No matter how much you try to keep it real.

The art can only come first if the art comes first.

The art can only be true if you let it out the way it wants to come out.

Your message can only shake the world if your intent in getting that message out there is GETTING THAT MESSAGE OUT THERE, not profiting from it.

Put your art first.

Put your art first.

Put your art first.

Put your fucking SOUL first.

But how do you then –

(I hear you wondering) –

Make sure you make MONEY from it?

“How do you guarantee me this will work Kat?!”

Oh, well that’s easy.

I don’t.

I guarantee nothing.

Wait, no, that’s not true –

I guarantee that if you don’t give yourself permission to do the work you were called to do you will NEVER stop regretting it and your soul will slowly whither and die and no matter how much MONEY you make along the way, as you stuff down your deepest cravings and ignore the life you were born to expressively LIVE, it will mean NOTHING.

How’s that for a guarantee???

I kinda like it … !

But also, this.

Fucking TRUST, bitch. Trust is a choice. Choose to trust that you not only have permission to do the work you’re called to do and to let it out how it COMES out no matter what ANYBODY might have to say or think about that, but choose to trust also that you can PROFIT from it, financially as well as in other ways.

Can I tell you a pathway, a system, a step-by-step strategy of how this might work?

Yes, I can. It’s worked for me. It’s working for me. I make a ton of money and a helluva’n impact and it’s all (now) based on showing up each day as the crazy mad creator I am, and simply sharing my true work and my message.

You can learn from my pathway … certainly.

But ultimately my pathway is my pathway, and you’re going to have to pave your own. They won’t look the same.

The ‘short’ version is simple:

* Do your true work.
* Do it without question and without limiting or filtering or editing yourself.
* Do it because it must be done, not because of what doing it can do or GET for you.
* Share it. Often. Everywhere.
* Invite those who resonate – who LOVE it – to join you on this pathway, to join your community, your tribe, your groups, you.
* Invite them to give you money in exchange for more of you, or more of your true work.

Is there more detail?

Yes, of course.

Does it matter?

No, not really. Or at least not now. Because right now, and really always, all that matters is are you first doing the WORK?

Are you doing the work –

You were called to do –

Born to do –

Expressing it FULLY?

Are you running GLEEFULLY down the fucking tightrope, flying high on the power of being who you ARE?

Or are you holding on –

Oh so tightly –

Gripping with fear –

And trying to inch yourself along –

KIDDING yourself that if you get to the other side you’ll get paid and so you made it?

You can get paid baby. Anybody willing to inch their way along and follow the steps from A to B can get paid. Most will do it that way because they believe, that if they stand up and run and dance as they feel called to, they will fall.

What they don’t realise, perhaps, is that when you fall, along the path to your true calling?

You’re allowed to get back up again.

And that one day, if you get back up enough times, if you commit to dancing and running with freedom and glee, you’ll MAKE IT TO THE OTHER SIDE.

And yeah you’ll get paid.

As much as you choose, really, although that’s a post for another day.

But in getting paid?

You’ll also change the fucking world, starting with GIVING the fucking world what you always had to give.

You can believe –

Or not believe –

What I’m trying to say here.

But you do have to choose.

Money, or art?

Holding on, and inching your way along, trying to follow the rules so that you can get to the other side and get paid?

Or running freely down the tightrope of life like the crazy mofo you are, believing that it’s NEVER about whether or not you fall and really it’s not even about whether or not you make it, it’s about whether or not you actually stand up and go for it in the first place.

Everybody will fall.

Every creator will be judged.

Every pathway will end up WILDLY different to what you first imagined, or how you tried to make it.

Of course most won’t even FULLY try in the first place because of these and other fears.

They’ll put money before art and in doing so likely make neither.

Will you?

Remember –

Life is Now. Press Play.

Kat x





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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