ALL I DO TO MAKE MY MILLIONS IS LIVE MY GOD DAMN AWESOME LIFE, AND SHOW IT TO THE INTERNET

The thing you have to understand, if you truly want to make millions by ‘being you’, is that you need to STOP doing all the shit that is not in fact ‘you being you’, when it comes to working on or in your biz.

You know – the stuff you hate, or just don’t like, or it drains you, or it’s freaking tedious? The stuff you do when you’re not doing what you REALLY want to do and what feels in flow for you?

YES. THAT’S THE STUFF I’M TELLING YOU TO QUIT!! THE BAD YUCKY ANNOYING STUFF!

I know, right? Quelle idee! Isn’t business supposed to be about pushing shit up a HILL? doing stuff you don’t really love (or flat out despise)? Doing it in a way that goes against your natural style? Doing it in a way that exhausts your energy and drains your SOUL? Doing it and also having to, as part of it, deal with people you don’t REALLLLLLY like that much (aka find annoying as fuck and why won’t they go AWAY?!).

Well –

No, actually.

I don’t believe that business – the business of being YOU and also the business of BRANDING you and your true message – should be about doing stuff that cannot be counted as YOU BEING YOU, the best of you!

I know we grow up believing that ‘work’ means going against our nature, or at the very least it’s something you do when you’re not having fun or just living your LIFE, but I thought the whole point of building a personal brand in which you share what’s inside of you is that it’s supposed to be about just living your life.

And letting people in.

Right?

And I know it seems like a pipe dream to imagine that every day you could get to wake up and just be you, the you who you want to be, follow the flow and do | create | unleash what excites and moves you, and that you could get paid for that; even help others – a LOT of ’em – to get more out of THEIR lives, but it’s REALLY REALLY NOT.

You can wake up every day.
Follow your heart.
Be and do and create from what’s inside of you and what just FEELS right and true.
And make MILLIONS OF FUCKING DOLLARS FOR THAT.

But guess what?

Not only are you going to have to accept that as POSSIBLE (possible for YOU baby, not just possible in general!), but – and this is the bit most people will categorically FAIL at; it’s definitely taken me up until VERY recently to fully get – you’ll also have to DUMP the stuff that does not feed into you following your heart.

And your logical mind, the part of you that refuses to believe it could be that good or that easy is gonna FIGHT THIS LIKE A BANSHEE.

That doesn’t make it any less true though!

Think about it –

If the way to get paid for being you is to BE you, then any time you’re NOT DOING THAT you’re costing yourself.

You think that there’s ALL THIS OTHER STUFF that has to be done, in order to build your following, create and market and sell stuff, deliver it, deal with the behind the scenes of it all, etc, but ACTUALLY all of that is more than taken care of when you simply act from what’s within, and let people see it.

Want to grow your email list? Document some part of your life that’s of value, and let people have it in exchange for their email address. Keep the tech and ‘putting together’ / fancifying how it looks side of things AS MINIMAL AS FUCKING POSSIBLE.

It doesn’t MATTER how it all looks, not really. POLISHED and PRETTY and PERFECT doesn’t make you millions, and it sure as shit doesn’t allow you to be FULFILLED.

Content does.
Creating it.
From the heart.
Just by waking up and doing YOU.

So you can take your pretty website or whatever else ideas and shove ’em up your ass if you think that worrying about all that shit is valid cause to delay on BEING YOU AND LETTING PEOPLE SEE IT for even another moment.

Get it out there.
Get it done.
Correct later.
I’ve only JUST started worrying about shit like that, and I’m 10 years and millions of bucks in!! And when I say worrying about it I mean I now get to pay other people to worry about it, but we STILL keep the putting together of shit VERY freaking basic.

Oh, and I can afford to pay other people to worry about it because, you know, I spent my time over the years just BEING ME and writing | speaking about it. Documenting it.

What else?

Want to have a more powerful brand? Create more content. Document what YOU do. Share how you do it. Share the mindset and the thought processes, and how you got there. Share live examples, or breakdowns thereof, where you can.

Want to MARKET more effectively? Create more content. Document YOUR success. Show the behind the scenes. PUBLISH IT EVERYWHERE.

Want to SELL more effectively? Create.more.content. Get people excited and inspired by showing them what’s possible. Let ’em see all of it, don’t hold anything back! Then? Simply ask (and tell; nothing wrong with TELLING!) them to buy.

Oh, and for what they should buy?

Really? I mean, you really gotta ask that?!

CONTENT BABY.
DOCUMENT YOUR LIFE.
THE REALLY JUICY BITS.
THE DETAIL OF HOW YOU GOT THERE AND HOW YOU CONTINUE TO.
SHOW THEM HOW YOU DO YOU AND TELL THEM HOW IT IS YOU THINK THAT ALLOWS YOU TO DO YOU SO DAMN WELL.

Give them exercises based on what YOU do.
Give them actions based on what YOU do.
Show them how to overcome or elevate their inner shit based on what YOU do!

The ONLY reason you could possibly feel like you need to argue against any of this is if you DON’T THINK YOUR LIFE IS WORTH OBSERVING!!

Which is to say –

You don’t think you have a message.
Or something powerful inside.
Or that you’ve achieved anything.

In which case –

GO AND FIGURE THAT SHIT OUT.

But I THINK you KNOW you’ve got that stuff. I think you could stand to give yourself just a little bit more CREDIT about how powerful you are when you just wake up and be you each day. I think that if you let people see the way you think | show up | create | achieve | BE that they could learn a helluva lot –

Just by observing.

And if you were to in some way PACKAGE that shit and show people the inside your head side of it, as well as break it down for them?

Well.

You might just build a multi-million dollar empire, simply by waking up every day, doing what you love, and being you.

Seems to be what I did, somehow!

Look –

I know it’s normal and natural and easy to think that it can’t BE so simple. That if you’re not fighting against yourself and pouring your time, your soul, your life into shit that LESSENS you, then you’re not doing it right.

But the REALITY is just not so.

I know for a FACT that the more I ignore ALL THE OTHER STUFF and just do what I wanna do, go completely from my heart and from flow, and then simply write | speak | create | sell about it, the more money I make and also the more of a purposeful IMPACT I’m able to create.

And without fail every single time I tell myself I ‘have to’ sit down and suck it up and do shit that drains or just bores me, or that I find painstaking or flat out painFUL, it not only is time lost from creating and documenting what would actually HELP you, but there is also a carry on effect of BLAH which absolutely impacts on what else I create and unleash that day, that week, etc.

I emplore you to think about this:

If right now you’re spending even 50% of your time doing shit that does not comprised YOU BEING YOU and letting people see it, and I’ll bet most people reading this are spending 90% of their time on it actually, then WHAT IMPACT IS THAT HAVING ON YOU BEING ABLE TO ACTUALLY BRAND YOU?

In the end, you can sit back and say you learned everything you needed to know about internet marketing, and your landing pages looked great, ETC –

Or you can sit here with me and say that all you actually do each day?

Is live your God damn awesome life, and show it to the internet.

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