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BURN IT
Live Your Passion

BURN IT TO THE GROUND AND SEE WHAT’S LEFT

{An open invitation for those who do not FULLY align with me, to leave}

Every so often, in business, as in life, there comes a time to release the OLD in order to make way for the new.

We’d never have Spring if we didn’t first have Winter. New life can’t be formed without old life passing away. We cannot be CLEANSED if we don’t first detoxify.

Sometimes this happens naturally, of its own accord, a gradual process of evolution, nature taking its course.

You become more forthright in sharing your true message …

You filter less …

You realise, over time, that it’s okay to not APOLOGISE for being you, that it’s okay to in fact just BE you.

Somebody said to me, today –

“Just wait until you fuck it up with your real fans!”

And I thought –

Ha! THAT’S NOT POSSIBLE, that’s the whole point! I mean really – what does that even MEAN? That I should CONFORM in order to, um, keep my ‘real fans’?

Is that a way to do relationships?

Business?

Life?

If you don’t love me for who I am –

Don’t love me.

Move on.

Duh.

Soulmate clients and community, or NOTHING!

(And actually – when you’re brave enough to be this filtered, you will find it SO much freaking easier to create MASSIVE wealth and impact, so please don’t be SCARED of letting go of EVERY person who doesn’t fully adore you, and you them).

I think that the further along you go in business, the more AUTOMATICALLY you will release, shed the old, make way for the new.

But sometimes you need to deliberately GET UP AND CLEAN YOUR FUCKING HOUSE.

RUTHLESSLY sweep out the old.

Release EVERYTHING that isn’t a hell to the yes.

Say GOODBYE, yes, even this, to those people or belief or things who you once loved, who once were a match, who once were in resonance, because they just don’t BELONG anymore.

Filter filter filter.

Tighten tighten tighten.

Release release release.

And SOMETIMES even cleaning things up doesn’t give you quite the feeling of FREEDOM and RELEASE and EMPOWERMENT you crave, and you need to take it further, even be willing to BURN IT ALL TO THE GROUND and start over again.

Can I ask you a question?

If your entire business, life, everything you THINK you need to hold onto in order to be safe were burnt to the ground today, would you be okay?

Would you be the one who comes back CLEANSED and STRONGER for it?

Or is your entire identity –

Your idea of what security looks like –

Your delusion of how to measure success –

Wrapped up in having to hold ONTO things?

I know for me, you could take it ALL away from me today, and while I’d probably be pissed off about it, I’d immediately recognise the OPPORTUNITY it is to come back stronger, clearer, cleaner, better, faster.

Cut me down and I will grow back one HUNDRED times as fast, one hundred times more strong, one hundred million times more empowered.

Cut me and I FLOURISH.

Leave me and you make way for something BETTER.

And here is the thing:

It’s not only incredibly FREEING to actively burn it to the ground, or even burn parts of it to the ground, now and then, and put yourself in a position of HAVING to start anew, but it is ESSENTIAL in order to ALLOW the new.

Case in point:

You will NEVER attract in your ideal #culttribe dream soulmate clients while you hold onto those who are not quite right.

You think it’s okay, it’s not so bad, you don’t mind, and hey! You need to keep saying yes to that money.

NO.

You’re saying yes to a dollars and potentially foregoing millions, never mind the impact of doing the work you were actually meant to do with those you are TRULY here to serve.

Your IDEAL clients will simply not SEE you if you’re messing around with the wrong ones and therefore by definition NOT labeling yourself as the coach, leader, revolutionary for the ones you REALLY want.

Release the old.

Make way for the new.

Filter filter FILTER, no matter how scary it might be in the moment to do!

And if necessary, if you want to REALLY put yourself in a position of HAVING TO FIND THE GOD DAMN STRENGTH YOU KNOW IS INSIDE?

Burn it all to the ground, and see what’s left.

From the ASHES of something you THOUGHT you needed to stay safe or on track will rise the GLORY of the life you actually wanted to create but haven’t had the fucking balls to go for.

How about fame, being known, seeing your message, your TRUE message, actually impact the world in the way that it should?

How the HELL do you expect THAT to ever happen while you continue to shirk, hide, worry about what people think?

When I publish something that I KNOW will receive push-back I do it first and foremost because I KNEW I HAD TO. I felt it, I believed it, I thought it, so therefore I MUST say it, no matter what the fallout.

To not say –

What you actually think –

Is to HIDE YOUR LIGHT –

To APOLOGISE, by omission, for being you –

To be REACTIVE to others rather than to PROACTIVELY speak your truth, share your message, let it SPEAK TO THOSE TO WHOM IT SPEAKS, and let those to whom it doesn’t LEAVE.

But you MUST be willing to accept the push back.

If you can’t HANDLE people not LIKING you, not pushing at you, if you think that standing up as a leader just means surrounding yourself only with those who adore you and never having to deal with those who ABHORR you, then you misunderstand leadership.

Embrace the pain.

WELCOME the hits.

THRIVE on the fact that it’s FORGING YOU INTO FUCKING STONE.

When I feel rocked by something, it reminds me to get back into my stance. Into alignment. Into strength. Into POWER. I can’t grow stronger, without being hit, without learning to fight, without observing how I react and learning how to BETTER react, when the heat is on.

Filter filter filter.

Tighten tighten tighten.

Burn EVERYTHING that’s even 1% out of alignment, to the ground, and LET THE 1% SHINE THROUGH.

I have many people who follow me online who hell yes on much of what I say, but yet they never actually take action, they never fully say what they think, they repeatedly fail to stand up for what they believe in, they are in constant reactive mode to the world around them, they are not consistent in the mindset work and daily actions I preach and teach, and when the going gets tough they freak out and fold.

YOU KNOW WHO YOU ARE.

And I ask you to leave.

Filter filter filter.

Tighten tighten tighten.

Maybe you follow me and you hell yes on much of what I say but then I say something and you think it’s OUTRAGEOUS, too far, or just plain wrong.

Well, nobody said we all have to agree on exactly the same things.

But yet –

The whole point –

Of soulmate clients –

A #cultrtribe

Is that actually?

We do.

Filter filter filter.

BURN IT TO THE GROUND.

Allow in the NEW, because it is the NEW which will actually EXPLODE you.

Everytime I feel even the SLIGHEST bit of room for growth in my business, or life – which is to say daily I suppose!! – I actively RELEASE that which is not right, EVEN if it is ‘99.99%’ right.

After all –

How can I actively state I kick the ass of the 1% within the 1% if I’m trying to please the 99.9%?!

It is NORMAL, as you grow your business, start getting your message out there, start seeing some money come through, to become BOUND to anything which has ‘worked’ or you think will work, or indeed to anybody who has paid you money.

But here is the truth:

TELLING YOURSELF YOU HAVE TO HOLD ON TO ANYTHING WHICH DOESN’T FULLY EXCITE AND INSPIRE YOU – fully! – is a mindset of FEAR and SCARCITY.

And baby that is NOT where wealth comes from, NOR is it how you live into your purpose.

So here is my CHALLENGE to you, for today.

If you know you’re in any way HOLDING ON, like a child to its blanket, to something you think you NEED in order to stay safe.

If you have things you think, believe, know, which would UNDOUBTEDLY cause ruckus if you were to say them aloud.

If you’re worried that if some of your clients, followers, ‘fans’, knew THAT about you it would all come crashing down.

If you’re in ANY way not operating from ABSOLUTE truth, alignment, PURPOSE, and flow.

HAVE SOME GOD DAMN COURAGE.

Look your GREATEST fear in the eye.

And then RUN LIKE A POSSESSED DERVISH TOWARDS IT.

And if you really REALLY believe in who you are and what you say you came here to do?

BURN IT TO THE GROUND.

Because either you were BORN for this, and therefore NOTHING can stop you and there is ZERO need for you to hold on out of fear to ANYTHING –

Or you believe the path to success is jumping to the command of those whom you are making YOUR OUTCOMES and life, dependant upon.

But it can’t be both.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/