BURN IT TO THE GROUND AND SEE WHAT’S LEFT
{An open invitation for those who do not FULLY align with me, to leave}
Every so often, in business, as in life, there comes a time to release the OLD in order to make way for the new.
We’d never have Spring if we didn’t first have Winter. New life can’t be formed without old life passing away. We cannot be CLEANSED if we don’t first detoxify.
Sometimes this happens naturally, of its own accord, a gradual process of evolution, nature taking its course.
You become more forthright in sharing your true message …
You filter less …
You realise, over time, that it’s okay to not APOLOGISE for being you, that it’s okay to in fact just BE you.
Somebody said to me, today –
“Just wait until you fuck it up with your real fans!”
And I thought –
Ha! THAT’S NOT POSSIBLE, that’s the whole point! I mean really – what does that even MEAN? That I should CONFORM in order to, um, keep my ‘real fans’?
Is that a way to do relationships?
Business?
Life?
If you don’t love me for who I am –
Duh.
Soulmate clients and community, or NOTHING!
(And actually – when you’re brave enough to be this filtered, you will find it SO much freaking easier to create MASSIVE wealth and impact, so please don’t be SCARED of letting go of EVERY person who doesn’t fully adore you, and you them).
I think that the further along you go in business, the more AUTOMATICALLY you will release, shed the old, make way for the new.
But sometimes you need to deliberately GET UP AND CLEAN YOUR FUCKING HOUSE.
RUTHLESSLY sweep out the old.
Release EVERYTHING that isn’t a hell to the yes.
Say GOODBYE, yes, even this, to those people or belief or things who you once loved, who once were a match, who once were in resonance, because they just don’t BELONG anymore.
Filter filter filter.
Tighten tighten tighten.
And SOMETIMES even cleaning things up doesn’t give you quite the feeling of FREEDOM and RELEASE and EMPOWERMENT you crave, and you need to take it further, even be willing to BURN IT ALL TO THE GROUND and start over again.
Can I ask you a question?
If your entire business, life, everything you THINK you need to hold onto in order to be safe were burnt to the ground today, would you be okay?
Would you be the one who comes back CLEANSED and STRONGER for it?
Or is your entire identity –
Your idea of what security looks like –
Your delusion of how to measure success –
Wrapped up in having to hold ONTO things?
I know for me, you could take it ALL away from me today, and while I’d probably be pissed off about it, I’d immediately recognise the OPPORTUNITY it is to come back stronger, clearer, cleaner, better, faster.
Cut me down and I will grow back one HUNDRED times as fast, one hundred times more strong, one hundred million times more empowered.
Cut me and I FLOURISH.
Leave me and you make way for something BETTER.
And here is the thing:
It’s not only incredibly FREEING to actively burn it to the ground, or even burn parts of it to the ground, now and then, and put yourself in a position of HAVING to start anew, but it is ESSENTIAL in order to ALLOW the new.
Case in point:
You will NEVER attract in your ideal #culttribe dream soulmate clients while you hold onto those who are not quite right.
You think it’s okay, it’s not so bad, you don’t mind, and hey! You need to keep saying yes to that money.
NO.
You’re saying yes to a dollars and potentially foregoing millions, never mind the impact of doing the work you were actually meant to do with those you are TRULY here to serve.
Your IDEAL clients will simply not SEE you if you’re messing around with the wrong ones and therefore by definition NOT labeling yourself as the coach, leader, revolutionary for the ones you REALLY want.
Release the old.
Make way for the new.
Filter filter FILTER, no matter how scary it might be in the moment to do!
And if necessary, if you want to REALLY put yourself in a position of HAVING TO FIND THE GOD DAMN STRENGTH YOU KNOW IS INSIDE?
Burn it all to the ground, and see what’s left.
From the ASHES of something you THOUGHT you needed to stay safe or on track will rise the GLORY of the life you actually wanted to create but haven’t had the fucking balls to go for.
How about fame, being known, seeing your message, your TRUE message, actually impact the world in the way that it should?
How the HELL do you expect THAT to ever happen while you continue to shirk, hide, worry about what people think?
When I publish something that I KNOW will receive push-back I do it first and foremost because I KNEW I HAD TO. I felt it, I believed it, I thought it, so therefore I MUST say it, no matter what the fallout.
To not say –
What you actually think –
Is to HIDE YOUR LIGHT –
To APOLOGISE, by omission, for being you –
To be REACTIVE to others rather than to PROACTIVELY speak your truth, share your message, let it SPEAK TO THOSE TO WHOM IT SPEAKS, and let those to whom it doesn’t LEAVE.
But you MUST be willing to accept the push back.
If you can’t HANDLE people not LIKING you, not pushing at you, if you think that standing up as a leader just means surrounding yourself only with those who adore you and never having to deal with those who ABHORR you, then you misunderstand leadership.
WELCOME the hits.
THRIVE on the fact that it’s FORGING YOU INTO FUCKING STONE.
When I feel rocked by something, it reminds me to get back into my stance. Into alignment. Into strength. Into POWER. I can’t grow stronger, without being hit, without learning to fight, without observing how I react and learning how to BETTER react, when the heat is on.
Filter filter filter.
Tighten tighten tighten.
Burn EVERYTHING that’s even 1% out of alignment, to the ground, and LET THE 1% SHINE THROUGH.
I have many people who follow me online who hell yes on much of what I say, but yet they never actually take action, they never fully say what they think, they repeatedly fail to stand up for what they believe in, they are in constant reactive mode to the world around them, they are not consistent in the mindset work and daily actions I preach and teach, and when the going gets tough they freak out and fold.
YOU KNOW WHO YOU ARE.
And I ask you to leave.
Filter filter filter.
Tighten tighten tighten.
Maybe you follow me and you hell yes on much of what I say but then I say something and you think it’s OUTRAGEOUS, too far, or just plain wrong.
Well, nobody said we all have to agree on exactly the same things.
But yet –
The whole point –
Of soulmate clients –
A #cultrtribe –
Is that actually?
We do.
Filter filter filter.
BURN IT TO THE GROUND.
Allow in the NEW, because it is the NEW which will actually EXPLODE you.
Everytime I feel even the SLIGHEST bit of room for growth in my business, or life – which is to say daily I suppose!! – I actively RELEASE that which is not right, EVEN if it is ‘99.99%’ right.
After all –
How can I actively state I kick the ass of the 1% within the 1% if I’m trying to please the 99.9%?!
It is NORMAL, as you grow your business, start getting your message out there, start seeing some money come through, to become BOUND to anything which has ‘worked’ or you think will work, or indeed to anybody who has paid you money.
But here is the truth:
TELLING YOURSELF YOU HAVE TO HOLD ON TO ANYTHING WHICH DOESN’T FULLY EXCITE AND INSPIRE YOU – fully! – is a mindset of FEAR and SCARCITY.
And baby that is NOT where wealth comes from, NOR is it how you live into your purpose.
So here is my CHALLENGE to you, for today.
If you know you’re in any way HOLDING ON, like a child to its blanket, to something you think you NEED in order to stay safe.
If you have things you think, believe, know, which would UNDOUBTEDLY cause ruckus if you were to say them aloud.
If you’re worried that if some of your clients, followers, ‘fans’, knew THAT about you it would all come crashing down.
If you’re in ANY way not operating from ABSOLUTE truth, alignment, PURPOSE, and flow.
HAVE SOME GOD DAMN COURAGE.
Look your GREATEST fear in the eye.
And then RUN LIKE A POSSESSED DERVISH TOWARDS IT.
And if you really REALLY believe in who you are and what you say you came here to do?
BURN IT TO THE GROUND.
Because either you were BORN for this, and therefore NOTHING can stop you and there is ZERO need for you to hold on out of fear to ANYTHING –
Or you believe the path to success is jumping to the command of those whom you are making YOUR OUTCOMES and life, dependant upon.
But it can’t be both.
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