Money Mindset, Success Mindset

How’d you like over 10k a week in recurring dependable income … for starters?

During the worst and toughest times of my business, when nothing seemed to be working no matter how hard I pushed, and I basically had to sell everything I owned even down to some of the clothes off my back in order to keep my head above water, one of the greatest lessons I learned was how important it is to create some kind of dependable recurring income as an entrepreneur.

I realised that I’d built my entire business around the hustle. Which meant that even when I did have a good month, it completely wiped me out getting there and I received it with fear rather than gratitude, as I was already worrying about how long this money could last and mentally doling it out to everybody but me before I even received it!

Just a hint: fear is not a powerful emotion for creating MORE money!! In case you haven’t noticed.

After a year or three of this shall we say SLIGHTLY stressful approach to business and life, topped with eventually reaching a point where I was not only struggling to pay bills but actually genuinely not ABLE to pay them and all the while STILL watching my debts climb as I tried to figure this whole business thing out, it hit me –

I don’t have a business at all.

I’ve got a freaking job as an internet marketer!

I was pretty much the walking talking epitomy of that tongue in cheek joke about entrepreneurs:

“An entrepreneur is someone who hates the normal life and the 9-5 so much that she would rather work 80 hours a week not getting paid”

Yep! That was me to a ‘t’ … except it was no joke at all at the time.

And as I used up my every last emergency stash and back up plan and started to get seriously PROPERLY scared about ‘what would happen if’, it hit me –

I don’t have any stability.

I have CHOSEN not to have stability in my business.

I have CHOSEN to create a business that depends upon stress, burnout, and acting out of alignment in order to frantically try and keep things going.

I say it was a choice not because I felt that I was consciously choosing this stuff at the time but because I have learned that EVERYTHING we have or do not have is by choice, and there is ALWAYS a payoff. The payoff for me, perhaps, was I got to keep being this Busy and Important person who had to rush around Getting Shit Done … but never actually HAVING it done.

Actually there were a lot of payoffs, but we’ll start with that.

Side note: what’s the payoff for you? Don’t tell me there isn’t one and that you just want your money situation SORTED, now! There’s always a payoff. FIND IT IF YOU WANT TO TURN THINGS AROUND.

And: make a new choice because yes you ARE choosing what you’ve got!

Anyway, I think we all have a breaking point of sorts an ‘enough is enough’ point where something within us just cracks and we know that that is IT. For me that point came the day I couldn’t get my car out of the parking lot because I didn’t have the $17, and then later that day couldn’t afford to buy my daughter a snack or a bottle of water at the shops.

Something within me broke. And it wasn’t an angry kind of a break, but it was very very serious. Calm. And I had deadly certainty-

That’s it.

I’m done now.

There was a definite fuck this shit kinda feeling going on there too, but I’d had that before. This time I just KNEW – I’m moving on. This part of my life is over.


And I made up my mind, and informed my husband of my decision –

[pq]I was going to create a minimum of 10k a month in recurring dependable income. [/pq]My plan was certainly a lot more than that in total monthly revenue, but I wanted at least 10k that I KNEW would be coming in each week.

I wanted to have automatic transfers going out of my bank account each week for things like savings, taxes, paying off my credit cards, maybe even paying ourselves and putting some aside for fun and adventure and travel! I was tired of being only ‘able’ to pay all of these things if there was any money left … which there never was.

I set the intention and had no idea how I’d achieve it, but despite that I decided to show my commitment by opening up online savings accounts for all of the areas where I wanted to be able to save money.

I even created an account called Fun Spending for Kat, and assigned a $20 a week transfer to it. I gotta tell you – watching that $20 a week climb made me feel SO luxuriously rich! For YEARS I hadn’t allowed myself any personal spending income, and it took me a while to get used to it! So much so that when I actually forgot about it for ages – I still remember seeing a $152 bikini I thought was stunning and telling myself I didn’t need it, then remembering that account, logging in and seeing there was over $850 there. What a feeling!

And it made me realise –

Fuck. I really CAN create and hold onto money. It doesn’t have to slip through my fingers. I can SAVE MONEY and I CAN have enough for the things that are important to me or for ANYTHING I CHOOSE.

It was like this moment of complete revelation, when I had to face up to the truth that the YEARS I’d spent not having money were ENTIRELY MY CHOICE.

And the funny thing is (or not funny, as I could have done it earlier I now realise!) that within less than a month of FIRMLY setting my intention for a recurring and dependable income of 10k a month that money had showed up.

In fact I had OVER 10k a month of consistent and recurring monthly income set up to keep coming in.

And for perhaps the very first time as an online entrepreneur, or maybe ever, I felt free.

Of course you don’t need money for freedom … but in this case it WAS something that represented freedom to me. And choice. And PRIDE – the realisation that gosh! I actually could do everything I’d for so long said I would.

And wow! Maybe if I could set up a 10k a month income stream I could GROW IT.

I know you want to know how I created that 10k a month income. Well, on a practical level, it was simply setting up a membership site for my business. But here’s the thing – I’d done membership sites many times before and not created this sort of stability. It’s not like you should rush out and build a membership site and assume it will work.

Here’s what DID work for me.

*When I set that intention I was crystal clear that it WAS going to happen. I didn’t set it from a place of over excitement, or anger, or desperation. That thing that broke inside of me that day? I can’t fully explain it but it brought me to a point where making money to live the life I wanted suddenly because a MUST. And all of the reasons I hadn’t yet let it BE a must just fell away.

*I made space for that money to appear. Every week I slightly increased the automatic transfers set up to my (13) different savings accounts. Many transfers were only $10 or $20. Some were larger. I kept increasing them each week with no idea how the transfer would actually go through. I’ll say this a thousand times if I have to, as I believe it is THE most important thing when it comes to making money:


EVERY time I have made space for more money to appear, it has done so.

*I developed a ‘fuck this shit’ attitude to anything that I didn’t love in my business or life. I did this consciously. I decided that trying to ‘win’ at life and business by following the rules and pushing so hard hadn’t worked for me at ALL so fuck THAT shit, I was going to do whatever the hell I pleased. I dropped projects I was doing only for money (not that THAT was working! ha!) and I started just flinging stuff out there based on what I felt called to do.

Note: I COMPLETELY disagree with the concept of following through a program or course until it is completely leveraged if it is not also FULLY in alignment for you. Drop it like it’s hot if you don’t love it sister! Because continuing on in NOT QUITE RIGHT projects is a surefire way to not find the freaking AWESOME one that will give you your breakthrough.

*I launched a new membership site off the cuff, with not even a single day’s warning to my audience (or staff, whoops!) and just based entirely on what I thought would be cool to do.

*I started just having FUN in my business. I started saying whatever the hell I thought. Writing what I thought. Just putting it all out there and not caring what anybody else thought. I’d spent so long trying to be professional, build a profitable business, make sure everybody knew what a great coach and person I was and not only did it NOT allow me to stand out and flourish, but it was fucking tiring!

So yeah.

Fuck that shit.

If I was going to keep doing business (and of course I was!) it was now going to be COMPLETELY on my terms and I was going to act AS IF I already had the money and the life I wanted. Because hey! Waiting around to GET there sure as heck hadn’t ended up being a good plan.

Seriously – one of the smartest things you can do in your business is to just start doing YOU, COMPLETELY on your terms.

And for me, turned out that being me and acting as if was a great plan.

This morning as I walked downstairs in the 5-star luxury resort where we are currently living for a month, before we move on to more first class travel around the States, the Bahamas, and then back to Europe – we’re traveling for a year! – I realised –


I now have just under 11k of automatic weekly transfers that come out of my business account. Money shooting all over the internet into my different savings accounts for the life I am creating for myself.

I easily and effortlessly afford ALL of my living, giving, savings fun and adventure expenses JUST LIKE I DECIDED I WOULD.

That money is my AUTOMATIC and DEPENDABLE monthly income- my business makes a lot more than that total each month but that is the BASE I know I can depend upon.

Can you imagine what it would feel like to have 10k a month in recurring income?

And then 10k a WEEK?

It’s not a pipe dream.

I’ve learned a lot about money this past year or two … well, the learning goes way back.

And I’ve learned that whilst the practical action you take does MATTER, it’s the internal choices you make that truly govern your success.

So my challenge to you this week:

1. Fuck the shit you don’t love
2. Start doing business and life TRULY on your terms
3. And create a home for where you want money to go

I’ll be back tomorrow talking about some of the practical actions I took during this time.

For now, if this stuff is resonating with you and you’d like to hear my story in full, including my recommendations on what YOU need to do, make sure you get a place at my free call this week. There are only 100 places available, I am NOT sending out recordings, and it will fill up, so register now!

And don’t forget –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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