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Success Mindset


EVERYBODY underestimates what it really takes to reach success, and then pretty much EVERYBODY whinges and moans about why they didn’t get what they want when they ‘did the work‘.

Would you like to know a simple way to know whether or not you DID in fact do the work, enough work, the work that worked?

Lean in close and listen CAREFULLY, because this one could be confusing!

It fucking worked.

If it did not in fact fucking work then no, sorry, you did NOT do the work, not enough work, not the work that worked!

The difference between you and anybody whose results you SO wish you had, is plain and simple:

They kept going till they got there.

Which may have been that they learned to work SMARTER, probably FASTER, more efficiently and to ruthlessly brush off any deadwood activities or people (YEP!) not propelling them along but it is also DEFINITELY because they did more work.

This is one reason why I’m so anti PLANNING for success.

You want to sit there and write out a launch plan, REALLY? Waste all this time trying to predict in advance what’s necessary to get the point across, get ’em to follow and then to buy? Feel like if you’ve written a pretty little plan then all you have to do is check things off one at a time and that 5, 6, 7 figure launch will be YOURS?

Don’t make me laugh.

Why don’t you go sit there and write yourself a weight loss plan from a woman’s fitness magazine while you’re at it, and DECIDE IN ADVANCE how your body is going to respond, what sort of nutrition is right for YOU, how one days outcomes will impact the next days requirements and choices, how to fine-tune as you go.

Makes total sense.


And when I say fine-tune, adapt, respond, and do what is necessary, to run that launch race, tone up that fine ass, hit that 100k in 3 days goal or whatever it might be? I mean adapt, respond, do what is NECESSARY as you go.

I honestly don’t understand why people make success so COMPLEX, or get so worked up about why following some sort of STEPS based approach doesn’t work, so let me break this down for you.

— How to Be Successful, the GUARANTEED #KatSmackdown Approach to Get Anything You Want —

1. Set a CLEAR fucking target, be specific on exactly what you want and WHY (aka: set goals that are in alignment with what really matters to you)

2. Take action until you get there



Nothing else you need to know.

If you approached your launches like it was NONFUCKINGNEGOTIABLE to get the extra sales, all the sales, and then some, do you think maybe you’d put in more effort than if you simply try and checklist your way through what (apparently) all the cool kids online are doing?

Let me tell you that the ACTUAL cool (successful!) kids online approach selling in a very specific way, which is that they don’t turn off the hustle until it’s done.

In a practical sense, for me, if you’d like an example, this means that I may enter into the week or the day – usually the day as I rarely plan past 10am let alone for a whole day or week in advance – with some ideas about what I’m going to do to hustle today. I’ll then DO said hustle, a blog, a sales email, a livestream, etc, and as I do so I’ll pay attention:

– To my own energy and the VIBE of the thing; whether I feel like what I’m putting out there is coming across in a POWERFUL way where I know I respond.

– To what people are saying, questions that are coming up, ‘objections’ I need to deal with, the overall VIBE of my community and clients towards my offer

– And to the fucking sales numbers

If any of these things are not where I want them to be I will roll up my sleeves, dig DEEP into my mindset and core and passion and drive, give myself zero opportunity to ‘not feel like it’, or be tired or grumpy or annoyed because I already HUSTLED today, I followed the steps, and I will get back into the FRAY.

Hustle hat? ON, baby. Always on!

And here is what you need to understand:

You will ALWAYS get exactly what you expect and fully commit to. So if I want 100 sign-ups but I deep down don’t expect or believe in it, then I’m not actually even TRYING to align to 100, am I? And you can bet my ACTION taking will reflect that, and be less ‘all in’.

If on the other hand I make up my mind that 100 is what’s going to HAPPEN, it’s a done DEAL, ain’t nothing or nobody and least of all my own bullshit gonna stop me then do you think I’m going to DO MORE WORK?

A rule of thumb you can live and die by when it comes to success in ANY area, is that whatever you think it will take is maybe – maybe! – 10% of what it will actually take.

This is true in terms of how much and how from the depths of your core and TRUTH you need to message, communicate, engage, connect.

It’s true in terms of how much sales activity and follow up you need to do.

It’s true in terms DEFINITELY of how much mindset work and IMMERSION into already BEING successful you need to embody.

It’s true with business goals.

Money goals.

Getting your ass in SHIT hot shape.

Having relationships that ROCK.

Having everything, or anything, ANYTHING at all you want.





If this disheartens you or it feels overwhelming or you’re tired even considering it, then you’ve severely misunderstood the game of BEING a successful person, which is to say that all you really need to do to MASTER all of this is just to BE a successful person.

BEING a success-driven person who does what it takes makes all of this EASY. There’s nothing you need to EVER do, all you need to do is get up and BE YOU.

Success is so ingrained in my blood, my heart, my soul, my core, my every thought and my very BREATH that there’s never any question of whether or not I’ll go the extra mile, or ten extra miles. I’m result fucking focused honey, haven’t I said that?

That means: I simply keep going till I get the result. Adapting, fine-tuning, learning how to go faster and release the deadwood along the way, but regardless of whether it’s something new I’m still clumsy at, slow with, feel out of my depth with BIG time, or whether it’s something I’ve done a million times before, either way I GET there because it was never an option to NOT get there, because I’ve locked myself in on that target like the fucking Terminator, like a missile, and unless I somehow stopped to reprogram myself mid-stream into being a NOT successful person then I’m keep GOING.

Until I blow that shit up.

And make no mistake: I blow a LOT of shit up, awesomely.

It’s the same with my friends, my admired peers, my 1% within the 1% clients. We look at those who are not THIS PERSON and it’s frustrating to even try and need to explain this stuff. “Don’t you get it?!” we think – stop asking what to do and just DO WHAT IT FUCKING TAKES TILL YOU GET THERE. Just BECOME a person who does what it takes.

Become a successful person, is it really that hard?!

It’s NOT. It’s a choice, a mindset, something you can decide NOW.

So let me ask you?

Is it an OPTION for you to not succeed?

Is it an OPTION for you to stop before you get there?

Is it UP FOR DISCUSSION whether or not you’ll have the business, the money, the body, the life, ALL of it?

Do NOT fucking tell me that your success is non-negotiable if you’re still one-daying that shit, either.

I’m talking about RIGHT HERE RIGHT NOW BABY.

Your insistence that you’re going to do what it takes until it takes means JACK FUCKING SHIT if you’re not doing that today.

When your head hits the pillow tonight what is the NON-NEGOTIABLE outcome you created?

For truly successful people, our head simply doesn’t hit the pillow if we didn’t hit our targets that day.

Are you doing that?

Can you say that?

Or are you the person who insists you’re gonna get there yet goes to bed when you’re tired, stops when you lose momentum, is thrown when at first or second or one HUNDREDTH time you try and don’t succeed.

Stop making success so complex.

Decide what you want. Make it the ACTUAL shit you want as now, not some lame-ass safe version. May as well shoot for the GALAXY baby!

Take action till you fucking get there.

And if in doubt, if in ANY doubt at all?

Take whatever pretty little plan you have of what you think you need to do. Mentally multiply the effort, emotion, time and money required by 5, 10, 100x. Take said plan and throw it out the window.

And then get to fucking work, until it works 🙂

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.