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Success Mindset


This is how the hustlers live and get shit done.

Wanna know if you were born to GO ALL in and actually make it to the top? Whether you ARE a successful person deep down?

This’ll tell you.

1. Live, Breathe, Dream, BE the Business

It’s not that successful people work so many hours and are willing to put in what it takes. It’s that they can’t NOT work ALL the hours because they actually ARE the business, the business is them, there are no lines and it’s impossible to separate the two.

Asking me, my friends, my clients, to take a day off from business is like asking us if we feel like taking a day off from breathing / eating / sleeping.

We’d RATHER not eat or sleep for a day then not work, and let’s be honest – often do.

Holidays, down-time? SURE – so long as I can bring my laptop with me!!

#BorntoSucceed: You know you’re a true hustler when … the idea of not taking your laptop somewhere is TRULY abhorrent and you’re appalled I’d even suggest such a thing.

2. A.B.H.

If you’re gonna be a hustler then clearly it stands to reason you’re gonna ALWAYS be hustling.

ABH baby!

Take my friend Kelly, for example, who I’m sitting side by side with right now in one of the Gold Coast’s best breaky and hustler hangouts. We go on a morning beach walk together once every week or so. What do we talk about?


We’re now sitting side by side in a cafe, catching up.

What are we doing?


Actually I didn’t know she was going to be here when I walked in before but where else WOULD she be except somewhere with great coffee, wifi, and her laptop? Of course she’s here, and of course she’s hustling! And now that we took a quick snapchat and selfie what are we doing?


#BorntoSucceed: You know you’re born to hustle and rule when … you catch up with your friends and the catch up part is about 0.01 seconds before you both start itching to pull out your laptops or at least just to talk about how you’re both HUSTLING right now and share tips. You know your FRIENDS are right for you when they feel the same way and are not offended by this 🙂

3. You’re ENERGISED by More

Every time you try and slow down, take time off, have a break or do one thing at a time you feel as though your soul is DYING AND CRYING, and the weird truth is you feel MORE overwhelmed by having LESS to do, you get anxious, the whole thing is just EXHAUSTING!

Truth? You’re not weird at all, you’re just brought to life by the OPPOSITE of what everybody else THINKS they need – I guess does need! – in order to be okay.

You need LESS sleep, MORE chaos, MORE tasks, ENHANCED craziness, and if you feel overwhelmed or stuck then the answer is definitely you’re NOT fucking busy enough baby!

#BorntoSucceed: You know you’re a TRUE natural born hustler when doing MORE lights your fire, fills you up, gets you IN the zone and happy and doing LESS leaves you flat as a pancake. A sad and depressed pancake.

4. Be Honest … You LOVE the Madness

True hustlers love chaos, the juggle, the breathlessness of not quite knowing if we’ll make it and then we DO.

We’re adrenalin junkies through and through and yes we DO need to know how to manage that shit (coffee! training! wine! more hustle!) and we pride ourselves on REPEATEDLY biting off more than what OTHER – NORMAL – people think we can chew.

A simple way to get us to DO something for you is to tell us you understand if we’re too busy or tired or don’t have time. Fuck you! We’ll do it WHILE we sleep and twice as thoroughly as what you expected 🙂

#BorntoSucceed: You know you’re a true hustler when … you think people who talk about launching being like birthing a baby should be shot, that the whole idea of a launch taking longer than about 3.5 days to plan is just plain LAUGHABLE and that the only reason you’d have your fingers in less than about 45 pies at once is because you were DEAD.

5. You Make Decisions Based on Where You WILL Be, not Based on Now

Okay, look – YES this one can get you into a teensy bit of $$ trouble in the early days of your biz … or even later … but here is what it comes down to:

If you believe, no KNOW you’re gonna make it then ALL decisions are made only from that place.

This, super conveniently, means it is literally impossible for you to make a bad decision about how to spend your money and time! You KNOW you’re gonna make it so it’s not possible for you to screw up! No matter how far in over your head you get or go, how much extra debt you land in in the early days, or how many times you find yourself saying yes to something you have NO idea how you’re going to pull off it doesn’t MATTER because you were born to WIN.

Other people think you’re being reckless, foolish, irresponsible and in your less lucid moments you might think the same. But the truth, the real truth you know – you’ll do what it takes. No matter what it takes. Until it takes.

If that means debt, pain, struggle, failure after repeated fucking failure then so WHAT because YOU will pick yourself up no matter how many times it takes because it is your DESTINY to win.

#BorntoSuceed: There’s no point even discussing it. You’re going to win. Period.

6. If You Had to Read This Post to Know, You Failed

The reality of course is you don’t need ME to tell you whether or not you’re a hustler and born to win! If you needed MY input or seal of approval you’d certainly have already failed!

I could go on and on about all the ways that US HUSTLERS UNITE AND IDENTIFY EACH OTHER.

The way we want to RIP SOMEONE’S HEAD OFF if they dare to question us … or even LOOK at us while we’re working … thinking … FOCUSING

The way we learn to bounce back so damn quickly after a knock back that before we even finish hitting the floor we’ve already reframed it into a positive and a lesson learned …

The way we’re so damn self-aware we can’t help accidentally coaching ourselves and everyone around us all day, every day …

The way we try and MONETISE every freaking situation in our lives and every body else’s life while we’re at it (I literally monetised being trapped in a flood and buying a $750 bottle of wine on the weekend) …

The way we just don’t even HEAR small talk …

The way we will STEALTH EXIT any situation we feel trapped in or bored by …

The way our expectations of what we want and when we WANT it – now! – exceed SO far beyond the realms of realistic that it’s not even worth discussing …

The way we want WHAT we want WHEN we want it and HOW we want it, now and fuck anybody who says we can’t or that we should be more patient …

Of course really what it’s about is simple as fuck:

We’re superhuman baby. And we act fucking accordingly.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.