Success Mindset


There’s a very easy way to tell, if you or somebody else is going to make it all the way to the top.

Those who are going to make it have the mindset of a KILLER and will stop at nothing and will rip the flesh from the bone with their bare hands and have TERMINATOR FUCKING FOCUS to get to their goal. And those who won’t?


Let me give you an example of each, so you can clearly see which basket you fall into and either GET ON WITH IT BUT HARDER, or stop wasting your freaking time in a game you aren’t even actually playing.

First: The Killer

I was chatting with a client yesterday, who is a total badass motherfucker (let’s be honest, ALL my clients are; it’s part of my acceptance filter!) and she was feeling a little BAD about how full on and over the top she is.

You’re too aggressive!“, someone had said to her recently. “Don’t you think you need to be a big NICER?”

And she was wondering –

Is it true? AM I maybe just not a nice person? Maybe I’m not even born for this.

This is a woman who PMd me last weekend to apologise for not getting back to me right away, because she was speaking on stage to freakin’ THOUSANDS of people. She sent me a photo of her on stage and the masses beneath; I don’t think I’ve seen such a full room outside of an Anthony Robbins event.

This is a woman who has literally used the words to me “I’ll do what it takes, no matter what it takes, and until it takes“.

Which she has done HENCE where she already is (damn my clients are rich, hot, successful!) and which she CONTINUES to do hence where she is going.

Not born for this? HA. Don’t let the whining of somebody who can’t handle the TRUTH make you question what your ever CELL knows to be true.

What I said to her in response is something that is definitely socially COMPLETELY inappropriate and unadvisable but it’s also EXACTLY what she needed to hear and I’ll wager what you do too.

When you hear it, you’ll either be hell to the YES or you’ll be OMFG this bitch is insane and get me OUT of here.

My client? OBVIOUSLY. Was hell to the yes.

Meanwhile, off and on throughout the day yesterday and the day before, I was having a PM conversation with a POTENTIAL new client who was thinking of stepping up. I thought she was GOING to step up, and then I got this; the mark of a NOT GOING TO MAKE IT HOBBYPRENEUR:

“Since I said yes to you 2 clients went back on their commitment, which means I won’t have the money to pay for the second payment. So, I’m afraid I can’t work with you after all. Since I don’t know if I’ll actually have enough money to pay you in 30 days.

I just don’t see a way of getting that money in 30 days because there is again the doubt that enough women will actually pay for what I offer, not run away when they get an invoice”.


Just so you know.

But anyway, my response:

“for sure 🙂

Here’s the thing though: you are making a choice that you’re not going to receive that money within 30 days. 99% of my clients have no fucking clue where the $ will come from for their next payment when they sign up with me.

If you already had that locked in you wouldn’t need a mentor. So what you’re doing is kind of being like the person who says ‘I’ll join the gym when I lose weight’.

It makes no sense.

This is not about whether or not you want to work with me right now this is about the reality that that current mindset will NEVER get you to where you want to go.

You have to commit to what you want in ORDER to create it, you can’t first create it so then you can commit.”

I honestly mean it when I say it’s not about whether or not she works with me at this point. Sure, of course I want the sale but also, honestly, when people start to show that they think this way … I retreat. It’s a red flag as far as who I want as a premium client, because they tend to also be the slow to take action indecisive types who therefore STRUGGLE to get big results. Hence why they’re stuck in the first place, but I don’t wanna have to try and LIFT someone up who is not already the person who WILL go out onto the street naked to chase their prey!

I work with the 1% within the 1%. That attitude ain’t it, plain and simple, so unless it’s a SHORT-TERM fear-induced panic which they quickly get the fuck over (and I totally get it, ’cause fear grabs me too on occasion!), then it’s just not going to work out as far as working with me PERSONALLY.

So, there is plenty of other content of mine, free and paid, which people can follow and hopefully one day they elevate to realising that if you don’t do what it takes you sure as FUCK aren’t gonna get it.

Usually, honestly, you either are that person who is going to win in the first place, or you’re not.

Her response?

“I don’t disagree.

But I’m worried about what happens if I can’t make it work.”





And also NO.


“it won’t work then.

If you allow that worry to guide your decisions.

NOBODY who makes it made it because they waited for worry to subside 🙂

I was terrified most of the time.

I wouldn’t be here if I didn’t act anyway. THAT is what doing what it takes is about. And it’s why most people will never make it, they just choose not to handle that pressure and fear.”

Here’s another side note:

If YOU are indecisive and don’t do what it takes, your clients won’t either. Which just perpetuates the whole awful cycle and you REALLY should just give up DELUDING yourself that you’re an entrepreneur.

An entrepreneur reaches their goals. PERIOD. THEY HAVE THE MINDSET OF A KILLER AND THEY DO WHAT IT TAKES. They don’t fucking make decisions based on WHAT MIGHT GO WRONG!!

And GOD I wish people would get it. I honestly just don’t underSTAND how people can put their bullshit ahead of their dreams.

Logically I KNOW that 99.99% of people WILL put their bullshit ahead of their dreams, but I STILL don’t get it. I just want to SHAKE people with the truth.

And here is the truth, and here is what I said to my BADASS killer client on the phone last night, the one who IS that person and who is SHOWING UP accordingly, but who was temporarily questioning her truth:

“You HAVE to have the mindset of a killer if you wanna make it to the top. If anybody even LOOKS at you while you’re creating thinking WORKING doing what you are called to do then your INTERNAL reaction is I will fucking cut you”

You may or may not say that 🙂 I usually go with not … but here’s what is true and real and if you’d judge it then COOL this is not the community for you and that’s kind of the point:

If you try to get between me and my hustle, my work, my art, my MISSION I will bare my teeth and I will snarl and you BETTER fucking retreat or else I will rip your slow-motion head off.

And if you’re moronic enough to say something to me that asks me to QUESTION who I am, what I know to be true and also what I must DO and who I must BE to scale the heights I’m scaling?

I WILL cut you down.

With my words.
And my acerbic DEFINITELY too much bitchy ranty aggression.

You do NOT ask me to question myself.
You do NOT tell me I better slow down.
You do NOT ‘wonder’ to me if perhaps I’m doing too much, and I’m too full on, and whether or not I wonder if I’m going to crash and burn.

Sometimes I take this too far, yesterday my beauty salon technician asked me with a sage face whether my stress levels are down now?

No, and they’ll never be!, I flung back –

I wouldn’t want them to be. They can go down when I’m dead, right?!

She wasn’t quite sure what to make of that and I did feel a little bit like maybe when I’m IN the normal world I should pull my head in a little, but here is also WHY I am that quick to REINFORCE my truth:

I want people to wake the fuck up and THINK, firstly. What, I should turn my passion and fire off just because this is somebody who has chosen the normal life, who’s just ‘doing her job’? No! Maybe I can influence her to QUESTION the bullshit. But also, honestly – it’s damn hard to stop being who you really ARE, once you start 🙂

But also, for me:

It ELEVATES me back to what I know is TRUE. The alternative?

Engage in the normal whingy moany life is hard bullshit.
Agree, with sallow face and hung head, that I AM stressed, that maybe I SHOULD slow down, that it’s all too much and wahhhhh! I should just go home and eat chocolate.


I don’t say the stuff I say, online or in public, to ‘have a go’. I say it hell YES to get under your skin, under anyone’s skin I can, because I am DESPERATELY passionate about you pressing the fuck play and if that means I’m going to be the ONLY one who calls you out on your bullshit, on the stuff that will KILL YOUR DREAMS AND DESTINY and leave you one day DEAD with a message not unleashed, a purpose never acted upon, a life never truly LIVED?

Then so be it.

The thing you have to realise, about being a killer, about ranting and raving and TELLING PEOPLE THE TRUTH, is that that does NOT make you someone who doesn’t give a fuck or somebody who is a bad person.

It makes you somebody who gives ENOUGH of a fuck about their own life and the lives of those they are here to called.

It makes you somebody who stands UP for what they believe in.

It makes you somebody who does the fucking WORK.

It makes you somebody, also, who gets to the gold.

Who impacts millions.
Makes millions.
And changes the fucking world.

If you think that success is about acting when it’s SAFE you’re so far off track you don’t even know there IS a track. The track is a mere dot in the distance for you, a whisper, a promise, a reality that YOU are never going to engage in and you SHOULD STOP WASTING YOUR TIME PRETENDING.

There is a REASON so few have it all, and are doing the work they were born for.

The reason is NOT that it’s out of reach.

The reason is, quite simply, when all is said and done, that they’re just not willing to bleed and sweat and cry and maybe even die for their dreams.

The ridiculous thing, if you want to choose to NOT be that person?

You’re dying for your bullshit instead then.


Life is Now. Press Play!






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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