Live Your Passion, Money Mindset

Money From Teaching Your Art or Money From Doing Your Art?

Fucking hell. I think I literally just figured out the key to everything and “exactly” what it is I really want to do.

I’ve been thinking even more than usual of late about being an artist. It’s a word I’ve used about myself for a long while but I’d say I only really took ownership of the truth that an artist is who I AM not something I ‘do’ within the past 12 months or so.

I know this will sound arrogant, but when I re-read my best pieces of writing I feel like there’s almost MAGIC in there. It’s like the right ingredients for the PERFECT dish somehow got thrown in and you could never ever again replicate that exact dish no matter how hard you tried to box and ‘recipe’ it but it was the best. dish. in the world. It was perfection. It was poetry. It SANG with how beautiful it was.

I know, right? Arrogant much?!

But if you’re an artist I know you get it. When you create – and you TRULY create – from flow and from within, sometimes it truly is God awful, but when it works it fucking WORKS and you are just FILLED with this CERTAINTY that this?

This is what it’s all about.

This is what YOU are all about.

Fuck, this is what LIFE is all about and in that moment of pure perfection or honestly ONENESS with what you’re creating the entire world could come crashing down around you and you wouldn’t know and wouldn’t care.

The truth is for me, if I’m being honest with myself, I’m an artist before I’m an entrepreneur or coach, and maybe I’m not even those things at all. Leela Cosgrove wrote a great article about this a few weeks back, about whether you’re actually an entrepreneur or whether what you really are is an artist. I identified with it right away and I realised – wow. I am an artist. I mean, I knew that, I’ve used that word a lot about myself like I said, but I’ve never really stopped and said THIS IS WHO I AM.

And for me? My art will ALWAYS come before my business.

The best example that springs to mind on this is when I deliberately walked away from a 40-50k per/month income stream in my business because it just didn’t FEEL right for me and it didn’t allow me to show up the way I love showing up, with my writing and speaking. So I walked away, and basically deliberately put myself in a position of having NO income coming in for months on end while I chose to instead sort and figure my shit out. Basically I had reached a point in my business where I felt that I’d followed the rules of (what I then knew) about online business, I was making MONEY, but I wasn’t in flow and it just WASN’T WHAT I WAS CALLED FOR.

And I wasn’t happy, you know?

Something I’ve realised about happiness lately, and this sure as hell doesn’t just apply to business, is that it doesn’t have to be ALL BAD for it to be ALL WRONG.

If it’s not a hell yeah it’s a hell fucking NO!

And I think for a long while, in business – and I see myself do this in life as well, in certain areas – I have this weird belief that as long as it’s not incredibly fucking awful tormenting my soul makes me wanna scream BAD, then I should shut up and put up.

Make do.

Or make it work.

Can I tell you something?

You can’t patch the holes in something that is inherently broken.

And usually? If it doesn’t feel right, if it feels forced, or pushed, or like this never-ending uphill struggle and you can NOT find the joy in that struggle and if you wouldn’t want to DO IT FOREVER, and I know that’s extreme but this is how I feel, how I do business, how I do life, how I do ME, and so therefore that’s what I’m going to write about –

Then it’s inherently broken.

For you.

So for me, when I walked away from ‘all that money’ I was walking TOWARDS finally laying myself fully on the line to create the business and ultimately the life of my dreams.

And what I wanted, what I’ve always wanted or for at least as long as I can remember, what I STILL want, when all is said and done, is to make money from my writing.

To make money AS a writer.

To make money as an ARTIST.

To make money – a helluva lot – AND to make a helluva DIFFERENCE – by showing up, UNLEASHING what is inside of me with the world, and just. doing. me.

Many times, I’ve ‘sabotaged’ or deliberately destroyed aspects of my business that impinged upon my ability to do my art, to feel FREE to do my art, to have the SPACE to create my true work. I’ve done it when it’s cost me money. When it’s cost me clients. When it’s cost me connections – boy, I’ve done that one a lot! Not actively ruined connections or online friendships with successful people who would be ‘good connections’ but just not PURSUED them because I just … can’t.

Be fucked.

With all that BUSINESS stuff.

You know? I just don’t have the attention for it. It doesn’t consume me. And so try as I might for a while, it ends up boring me and then I forget. I forget to show up, participate, connect, to learn about All the Things I should learn about in the online world.

And what I do, instead, with that time and space and freedom I’ve taken back?

I write.

I sit here, and I read stuff that inspires me, and I journal a little, and I daydream a lot, and I brainstorm and I write out what I want to create and what I expect in my life, and then I write.

Right now it’s my first morning waking up in Saigon (Ho Chi Min City, Vietnam) and here I am – in a Coffee Bean. Writing. I could care less what’s happening in Saigon until I’ve done this, my writing is my food, it’s my fuel, it’s my BREATH, it’s my everything. And ONLY once I’ve released my art each day do I care about the rest of the world, and yes I’m including my kids in that.

I wrote a blog once, about the struggles and guilt I have around mothering, called For Me, Work Always Comes First. But what I now know? Is for me, ART always comes first. And it might only take me 20 or 30 minutes but THAT’S WHAT I NEED FOR ME before I can even be PRESENT for the rest of the world.

You HAVE to feed your soul what it needs.

Being an artist means (if you embrace it) that you will live a life of extremes, mayhem, chaos. You are the nutty professor who doesn’t really exist in the real world, doesn’t know what’s going on, and doesn’t care. ‘Normal’ things about business and life bore you and frankly you just don’t NOTICE them a lot of the time. You are irrational, infuriating, you make no sense and no apologies. Nothing matters, as long as you get to create.

These are just some of the things I see in myself and my artist clients, of which I have many.

But here is where it gets tricky, treacherous even, being an artist who is also presenting as an entrepreneur, a leader, a revolutionary fucking leader perhaps!

You are driven, ambitious, you want to win, and you want to succeed at ALL your dreams. You’ve always known you were born to both MAKE and also IMPACT millions, and every day you’re out there batting away towards that goal.

So you put your business hat on and you figure out what it is you need to say or do or make so you can market and brand and sell.

You package and you position and you primp and you preen.

You put yourself OUT there, and you tell people how you can help them. How you can TEACH them, usually. How you can show them the way.

And you build a business, one day at a time, that works.

That makes you money.

That makes a difference.

YOU are successful, because that’s who you ARE and have always been and you’ve never QUESTIONED that success would be yours so even when it’s not been working you’ve just kept going because you know that it WILL work, there’s no doubt in your mind, and so you do the work LONG after others have given up, fallen by the wayside, or been lost amongst the stepfordpreneurs.

Which is admirable, really. Being the epitome of doing what other’s won’t so you can live like they can’t?

Go you! Go me, as well; I’ve certainly paid those dues and I HAVE reaped the rewards.


But let me ask you a question:

Is the work that you’re doing the work that COUNTS?

This morning I was ready James Altucher’s monthly report (gosh I love that man and his writing!) and there is an interview based article about crazy successful You Tuber Casey Neistat in there. In the article James asks Casey what three or four tips he would give to an aspiring filmmaker who wants to achieve the level of success that Casey has, and Casey talks about persistence but that’s IT.

He says:

“I don’t believe in tips. You just have to do the work.”

And it hit me –

Fuck me.

That’s fucking it.

I mean I KNEW this, goodness knows I speak often enough about how I hate giving a system or a step-by-step process, and now DON’T do that with my clients and I’m also pretty open about my derision around those coaching or mentoring approaches which ARE based on a system for success.

Which is not to say that ‘business in a box’ can’t work, or doesn’t work. Obviously it works for those who avidly work it.

But it doesn’t fucking work for me from a WHO I AM and what I stand for point of view, I’d rather pull my toenails out with pliers and then fry and eat them then ever again try to based my business on a SYSTEM or ever again (God FORBID) try to TEACH one.

But today I really got it. It was like everything just fell away, and I thought, well of course this Casey dude could create an online course or 6 around how he’s become so successful on You Tube, and he could teach people the ‘step-by-step’ pathway to video fame, but he doesn’t because HE DOESN’T BELIEVE IN TIPS.

And because his success is not based on what he fucking did, it’s based on who he IS, even though sure, I’m sure he knows a helluva lot of STUFF about video marketing.

And that’s what it is. That’s why I resist so much when people ask me to analyse their launch process or give feedback on a sales page structure, and I just think –

I don’t fucking care. And why do YOU, because it doesn’t fucking MATTER, it doesn’t matter how you primp and preen and polish and package and position what MATTERS is what’s beneath which is DID YOU CREATE SOMETHING AMAZING?

And if you did, then that WILL shine through and you WILL be noticed and if you keep going and are TRUE then you WILL create the money and the difference you desire?

What about broke or starving artists?

What about them? I don’t know. I don’t care. I’m talking about what I believe, what I’ve done in my own life, and what I see my successful artist clients do. I’m not saying it’s enough to be an artist and pay zero attention to anything else, particularly to do with getting your art out there.

I’m also not saying that it’s enough to be an artist and trust that simply doing your art will make you famous, rich and free, if you don’t have a mindset of success and a conscious KNOWING that you WILL get there, and if you don’t also do what is NECESSARY to get there.

What I’m saying, is I am an artist who has always known she will become rich and famous and free, and both make and impact millions. I just never realised until recently that achieving that stuff would come from my ART rather than from a PROCESS.

Have I FOLLOWED a process? Well sure, I could list out the things I’ve done, or do, that ‘work’ from a marketing and sales standpoint for me. But that’s just what worked for me. It doesn’t matter. It’s not a SYSTEM. And I don’t want to teach you TIPS, because what I want you to do is figure out your own fucking tips because if you too are an artist who knows she was born for ALL the way big, and inside of you your ultimate success is a GIVEN, then the worst thing you can do is spend your time and energy trying to learn how to get rich and famous and know all the TIPS.

What you need to do, is go within. Every day. And create what you fucking came here to create!

And if you are TRULY the woman leader, revolutionary, entrepreneur or whatever else besides artist it is that you want to CALL yourself at times, but ultimately if you are the kind of PERSON who ‘succeeds’?

Then you’ll succeed.

You’ll figure it out.

You’ll get there.

But it’s not going to happen by trying to learn or follow a process.

It’s not going to happen by putting aside your art, for another day, another week, another month, another YEAR, while you try and learn what works.

And that is exactly why my ‘system’ – and I know I said I don’t have one, but what I really mean was one about what to DO – is all about who you need to BE. It’s why I can’t bring myself to teach SKILLS or PROCESSES because I. don’t. care. And also I don’t BELIEVE in it.

What brought ME here, in the end, was not a process, a system, it was not what I DID, it was when I chose to be who I really am, and to just show up as that person.

To write every day.

Whatever was on my heart.

Even when it made NO sense at all and had nothing to do with business or my so-called niche!

And over time I even learned that in my PAID offers the most powerful way I could impact people was to create intuition-guided programs and mentoring around who you need to BE, not what you need to DO.

I can teach tips, sure. I can teach the things I know, and that have worked for me. But it’s just passing on information.

And as an artist, as a leader, as a revolutionary, what I am here to do is to create my art, first and foremost, because I have to, for me, and to then use that art to inspire TRANSFORMATION.

So my SYSTEM, if you want one (and you probably don’t, if you’re a true artist, but I’ll give it to you anyway!), is simple.

Fucking focus within.

Stop worrying about what to do.

Sort your shit out.

About what you REALLY want, what you’re called to do, what your soul CRAVES.


No matter what.

In spite of fear.

And resistance.

And self-doubt.


Choose BELIEF.



And do the fucking work, the REAL work, that you were born for.

And if there’s things you then need to learn or know about getting that work out there you’ll LEARN it, but knowing it when what you’re producing means nothing, is nothing, doesn’t show an OUNCE of the truth that burns deep in your soul?

Is fucking pointless AND it will DESTROY YOU as an artist.

You have a choice every day.

Every day, starting today, when you get up, you have a choice.

Build a business.

Or be an artist who happens to make fuckloads of money and a helluva difference.

The choice is yours gorgeous, but one or the other HAS to come first, and what comes first? Is what comes always.

Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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